North America Specialty Paper Market to Reach 12,648 Million Tons by 2032, Stimulated by the Growing Trend of Personalization and Customization

July 27, 2023 | Packaging

According to the latest report by IMARC group, titled “North America Specialty Paper Market Report by Type (Label and Release Papers, Printing Papers, Flexible Packaging Papers, Rolling Papers, and Others), Raw Material (Pulp, Fillers and Binders, Additives and Coatings, and Others), Application (Packaging and Labeling, Printing and Writing, Industrial Use, Building and Construction, and Others), and Country 2024-2032”, the North America specialty paper market size reached 9,345 Million Tons in 2023. Specialty paper refers to high-quality, superior-grade paper that is designed for specific applications and tailored to meet specific end-use requirements. These papers are often used in a variety of industries, such as packaging, printing, and labeling, and can also be found in everyday products like coffee filters, insulation materials, banknotes, and decorative laminates. Specialty papers are often superior in strength, brightness, resistance, and adaptability. They may be treated, coated, or sized to give them specific attributes, such as water resistance, heat resistance, tear strength, and printability. These papers are also environmentally friendly, with some made from recycled materials or designed to be easily recyclable or compostable. The features of specialty paper are largely determined by their intended application. For instance, thermal paper, used for receipts, possesses heat sensitivity allowing it to change color when exposed to a heat source. Watermarked paper, used for banknotes or certificates, has patterns or designs incorporated during the production process for authenticity. Acid-free paper, often used for archival purposes, resists yellowing and degradation over time. Specialty papers carry aesthetic appeal; they can be dyed, embossed, or textured to add visual interest and tactile pleasure.


North America Specialty Paper Market Trends:

The rising consumer demand for sustainable and eco-friendly packaging is fueling the market growth of specialty paper in North America. Moreover, the surge in online shopping is creating a need for more specialty paper for packaging and shipping materials. In addition to this, the increased health awareness is catalysing the demand for specialty paper in the production of medical packaging and hygiene products. Besides this, advancements in technology are enabling the production of more innovative and durable specialty papers, which are propelling the market growth. The growing trend of personalization and customization is enhancing the demand for specialty papers in the printing and stationery sector. Additionally, the rapid expansion of the food and beverage industry is generating demand for food-grade specialty papers, thus contributing to the market growth. The increased consumption of convenience foods is leading to a higher requirement for microwave-safe and oven-safe specialty papers, thus fostering the market growth. Furthermore, the booming construction industry is boosting the need for specialty paper in building and insulation materials. Along with this, the growth of the pharmaceutical industry is spurring the demand for specialty paper for drug packaging which is supporting the market growth. The rising popularity of home baking and cooking is escalating the demand for baking and parchment papers, thereby propelling the growth of the market. Other factors such as government regulations encouraging the use of recyclable materials and the flourishing cosmetic industry are driving the growth of specialty paper market across North America. Looking forward, IMARC Group expects the market to reach 12,648 Million Tons by 2032, exhibiting a growth rate (CAGR) of 3.3% during 2024-2032.


Market Summary:

  • Based on the type, the market is segmented into label and release papers, printing papers, flexible packaging papers, rolling papers, and others. Currently, label and release papers hold the largest market share across North America.
  • Based on the raw material, the market is segmented into pulp, fillers and binders, additives and coatings, and others. Currently, pulp holds the largest market share across North America.
  • Based on the application, the market is segmented into packaging and labeling, printing and writing, industrial use, building and construction, and others. Currently, packaging and labeling hold the largest market share across North America. Based on the country, the market is divided into United States and Canada. Currently, United States holds the largest market share.


Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units Million Tons
Segment Coverage Type, Raw Material, Application, Country
Countries Covered United States, Canada
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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.


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North America Specialty Paper Market to Reach 12,648 Million Tons by 2032, Stimulated by the Growing Trend of Personalization and Customization
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