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Tanzania Spirits Market to Reach US$ 1,062 Million by 2027, Propelled by Increasing Demand for Premium Beverages

Published on Jul 26, 2022

According to the latest report by IMARC Group, titled "Tanzania Spirits Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the Tanzania spirits market reached a value of US$ 606 Million in 2021. Spirits are categorized as distilled liquor or alcoholic beverages that are specifically formulated by preparing, mashing, fermenting, purifying, aging, and blending sugar derived from various raw materials, including fruits and cereal grains. After the production procedure, they are properly sealed in barrels for a specific duration to attain the desired color, taste, and alcohol content. Currently, they include whiskey, rum, vodka, brandy, and gin as some of the common product varieties. These drinks are further infused with additional fermentable ingredients, flavors, and aromas to create a unique tasting blend. Moderate consumption of spirits is known to aid in reducing the risk of heart diseases, diabetes, and ischemic strokes and alleviating stress by providing a relaxing experience to the consumer; therefore, they are consumed as a recreational and rejuvenating beverage.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Tanzania Spirits Market Trends:

The Tanzania spirits market growth can be attributed to the increasing consumption of various alcoholic beverages and the growing demand for premium drinks to cater to the evolving consumer preferences. This is further supported by rapid urbanization, rising disposable incomes, changing consumer living standards, and the ongoing establishment of wineries and breweries in the country. Additionally, the emerging trend of socializing and casual drinking in bars, restaurants, and clubs, especially amongst youngsters, is acting as another growth-inducing factor. In line with this, the extensive investments by product manufacturers for introducing high-quality, exotic flavor-infused spirits and beverages to offer a different taste to customers are contributing to the market growth. Moreover, the sudden outbreak of the coronavirus disease (COVID-19) pandemic and the consequent implementation of lockdown has prompted consumers to widely utilize e-commerce platforms to order spirits instead of visiting brick-and-mortar alcohol shops. Besides this, the availability of raw materials that are used for extracting spirits is further attracting foreign investments and manufacturers to supplement the production of beverages at cost-effective prices. Other factors, such as the extensive product endorsements through marketing and advertising practices and strategic collaborations amongst key players to compose premium spirits variants with sustainable packaging solutions, are creating a positive outlook for the market. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 1,062 Million by 2027, growing at a CAGR of 10% during 2022-2027.

Market Summary 

  • Based on the product type, the market has been segregated into whiskey, vodka, gin, brandy, rum and others.
  • On the basis of the distribution channel, the market has been segmented into on-trade and off-trade (specialty retailers, supermarkets and hypermarkets, online and others).
  • The competitive landscape of the industry has also been examined, with some of the key players being Distell (Remgro-capevin Beleggings Ltd.), East Africa Spirits (T) Limited (EASTL), Edward Snell & Company (PTY) Ltd., La Martiniquaise (Cie Financiere Europ Prise De Participat), Mega Beverages Co. Limited, Pernod Ricard, Serengeti Breweries Limited (East African Breweries Limited), Tanzania Breweries Limited (Anheuser-Busch InBev) and William Grant & Sons.


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