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India Sports and Energy Drinks Market to Reach US$ 5.0 Billion by 2027, Impelled by Rising Inclination Towards Fitness Activities

Published on Sep 30, 2022

According to the latest report by IMARC Group, titled "India Sports and Energy Drinks Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the India sports and energy drinks market reached a value of US$ 2.4 Billion in 2021. Sports and energy drinks are beverages that restore electrolytes and carbohydrates in the body while participating in physical activities. These drinks contain a high content of chlorides, calcium, sodium, magnesium, and potassium. Sports drinks help athletes to remain hydrated before and after exercises or during playing a particular sport and enhance their performance. On the other hand, energy drinks consist of sugar and stimulant substances that give customers mental and physical stimulation. Caffeine, amino acids, herbal extracts, and sweeteners may be found in both aerated and non-aerated energy drinks.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

India Sports and Energy Drinks Market Trends:

The Indian market is majorly driven by the rising inclination towards fitness activities. In line with this, the increasing trend of participation in half and full marathons is positively influencing the market. Furthermore, the growing athletic population and sports players in developing countries are catalyzing the market. Apart from this, energy drinks are also gaining popularity among the working population due to prolonged and erratic work hours, thus propelling the product uptake. Moreover, the prominence of energy drinks among the urban population due to the rising income levels, rapid urbanization, and easy product availability via online and offline organized retail channels are acting as other major growth-inducing factors. Besides this, the escalating demand for products with fewer calories and low carbohydrates among the middle-aged population is strengthening the market. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 5.0 Billion by 2027, exhibiting a CAGR of 13.27% during 2022-2027. 

Sports Drinks Market Summary:

  • On the basis of the product type, the market has been segmented into isotonic, hypertonic, and hypotonic.
  • Based on the packaging type, the market has been classified into bottle (pet/glass), can, and others.
  • On the basis of the distribution channel, the market has been categorized into supermarkets and hypermarkets, convenience stores, online, and others.
  • On the basis of the region, the market has been divided into North, West and Central, South, and East India.
  • The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
     

Energy Drinks Market Summary:

  • On the basis of the product, the market has been segmented into alcoholic and non-alcoholic.
  • Based on the type, the market has been classified into non-organic and organic.
  • On the basis of the packaging type, the market has been categorized into bottle (pet/glass), can, and others.
  • Based on the distribution channel, the market has been categorized into supermarkets and hypermarkets, convenience stores, online, and others.
  • On the basis of the target consumer, the market has been segmented into teenagers, adults, and geriatric population.
  • Based on the region, the market has been divided into North, West and Central, South, and East India.
  • The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
     

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