The India sports and energy drinks market size reached US$ 2.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 5.7 Billion by 2028, exhibiting a growth rate (CAGR) of 13.19% during 2023-2028.
Report Attribute
Key Statistics
Base Year
2022
Forecast Years
2023-2028
Historical Years
2017-2022
India Sports and Energy Drinks Market Size in 2022
US$ 2.7 Billion
India Sports and Energy Drinks Market Forecast in 2028
US$ 5.7 Billion
India Sports and Energy Drinks Market Growth Rate 2023-2028
13.19%
Sports and energy drinks are beverages consumed for physical and mental stimulation while performing sports- and fitness-related activities. These beverages are rich in essential nutrients, such as carbohydrates, vitamins, minerals and caffeine, which provide an instant energy boost to the body. They also replenish the electrolytes lost during physical activities and hydrate the body. Sports and energy drinks are commonly available in carbonated and non-carbonated variants, along with a wide variety of flavors, including strawberry, cranberry, lime, apple and pineapple.
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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The increasing prevalence of lifestyle diseases among the masses, along with the increasing engagement in sports-related activities to maintain a healthy lifestyle, is one of the key factors driving the market in India. Furthermore, the increasing consumer expenditure on lifestyle and well-being activities has enhanced the overall demand for sports and energy drinks. In line with this, aggressive promotions by leading brands through various social media platforms, is also contributing to the market growth. Product manufacturers are developing sugar-free variants with natural ingredients and are collaborating with sports personalities and celebrities to endorse their products. Other factors, including the increasing preference for ready-to-drink (RTD) beverages and the emerging gym culture across the country, are anticipated to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India sports and energy drinks market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on product type, packaging type, distribution channel, type and target consumer.
Sports Drinks Market
Breakup by Product Type:
Isotonic
Hypertonic
Hypotonic
Breakup by Packaging Type:
Bottle (Pet/Glass)
Can
Others
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Online
Others
Breakup by Region:
North India
West and Central India
South India
East India
Energy Drinks Market
Breakup by Product:
Alcoholic
Non-Alcoholic
Breakup by Type:
Non-Organic
Organic
Breakup by Packaging Type:
Bottle (Pet/Glass)
Can
Others
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Online
Others
Breakup by Target Consumer:
Teenagers
Adults
Geriatric Population
Breakup by Region:
North India
West and Central India
South India
East India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Coverage:
Report Features
Details
Base Year of the Analysis
2022
Historical Period
2017-2022
Forecast Period
2023-2028
Units
US$ Billion
Segment Coverage
Product Type, Packaging Type, Distribution Channel, Type, Target Consumer, Region
Region Covered
North India, West and Central India, South India, East India
Customization Scope
10% Free Customization
Report Price and Purchase Option
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Post-Sale Analyst Support
10-12 Weeks
Delivery Format
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report
The India sports and energy drinks market was valued at US$ 2.7 Billion in 2022.
We expect the India sports and energy drinks market to exhibit a CAGR of 13.19% during 2023-2028.
The rising demand for sports and energy drinks, as they aid in improving hydration levels, reducing fatigue, boosting energy, etc., is primarily driving the India sports and energy drinks market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of sports and energy drinks across the nation.
Based on the product type, the India sports drinks market has been bifurcated into isotonic, hypertonic, and hypotonic. Among these, isotonic currently accounts for the majority of the total market share.
Based on the product, the India energy drinks market can be categorized into alcoholic and non-alcoholic. Currently, non-alcoholic exhibits a clear dominance in the market.
Based on the type, the India energy drinks market has been segregated into non-organic and organic, where non-organic currently holds the largest market share.
Based on the packaging type, the India sports and energy drinks market can be segmented into bottle (pet/glass), can, and others. Currently, bottle (pet/glass) accounts for the majority of the total market share.
Based on the distribution channel, the India sports and energy drinks market has been divided into supermarkets and hypermarkets, convenience stores, online, and others. Among these, supermarkets and hypermarkets currently exhibit a clear dominance in the market.
Based on the target consumer, the India energy drinks market can be bifurcated into teenagers, adults, and geriatric population. Currently, adults hold the largest market share.
On a regional level, the market has been classified into North India, West and Central India, South India, and East India.
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