The India sports and energy drinks market is currently witnessing moderate growth. Sports and energy drinks are beverages consumed for physical and mental stimulation while performing sports- and fitness-related activities. These beverages are rich in essential nutrients, such as carbohydrates, vitamins, minerals and caffeine, which provide an instant energy boost to the body. They also replenish the electrolytes lost during physical activities and hydrate the body. Sports and energy drinks are commonly available in carbonated and non-carbonated variants, along with a wide variety of flavors, including strawberry, cranberry, lime, apple and pineapple.
The increasing prevalence of lifestyle diseases among the masses, along with the increasing engagement in sports-related activities to maintain a healthy lifestyle, is one of the key factors driving the market in India. Furthermore, the increasing consumer expenditure on lifestyle and well-being activities has enhanced the overall demand for sports and energy drinks. In line with this, aggressive promotions by leading brands through various social media platforms, is also contributing to the market growth. Product manufacturers are developing sugar-free variants with natural ingredients and are collaborating with sports personalities and celebrities to endorse their products. Other factors, including the increasing preference for ready-to-drink (RTD) beverages and the emerging gym culture across the country, are anticipated to drive the market further. Looking forward, IMARC Group expects the market to witness moderate growth during 2021-2026.
IMARC Group provides an analysis of the key trends in each sub-segment of the India sports and energy drinks market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product type, packaging type, distribution channel, type and target consumer.
Sports Drinks Market
Energy Drinks Market
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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