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India Sports and Energy Drinks Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The India sports and energy drinks market is expected to exhibit moderate growth during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Sports and energy drinks are beverages consumed for physical and mental stimulation while performing sports- and fitness-related activities. These beverages are rich in essential nutrients, such as carbohydrates, vitamins, minerals and caffeine, which provide an instant energy boost to the body. They also replenish the electrolytes lost during physical activities and hydrate the body. Sports and energy drinks are commonly available in carbonated and non-carbonated variants, along with a wide variety of flavors, including strawberry, cranberry, lime, apple and pineapple.

 

 
 

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The increasing prevalence of lifestyle diseases among the masses, along with the increasing engagement in sports-related activities to maintain a healthy lifestyle, is one of the key factors driving the market in India. Furthermore, the increasing consumer expenditure on lifestyle and well-being activities has enhanced the overall demand for sports and energy drinks. In line with this, aggressive promotions by leading brands through various social media platforms, is also contributing to the market growth. Product manufacturers are developing sugar-free variants with natural ingredients and are collaborating with sports personalities and celebrities to endorse their products. Other factors, including the increasing preference for ready-to-drink (RTD) beverages and the emerging gym culture across the country, are anticipated to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India sports and energy drinks market, along with forecasts at the country and regional level from 2021-2026. Our report has categorized the market based on product type, packaging type, distribution channel, type and target consumer.

Sports Drinks Market

  • Breakup by Product Type:
    • Isotonic
    • Hypertonic
    • Hypotonic
       
  • Breakup by Packaging Type:
    • Bottle (Pet/Glass)
    • Can
    • Others 
       
  • Breakup by Distribution Channel:
    • Supermarkets and Hypermarkets
    • Convenience Stores  
    • Online 
    • Others
       
  • Breakup by Region:
    • North India
    • West and Central India
    • South India
    • East India
       

Energy Drinks Market

  • Breakup by Product:
    •   Alcoholic
    •   Non-Alcoholic 
       
  • Breakup by Type:
    • Non-Organic
    • Organic
       
  • Breakup by Packaging Type:
    • Bottle (Pet/Glass) 
    • Can
    • Others
       
  • Breakup by Distribution Channel:
    • Supermarkets and Hypermarkets 
    • Convenience Stores  
    • Online  
    • Others
       
  • Breakup by Target Consumer:
    • Teenagers 
    • Adults 
    • Geriatric Population
       
  • Breakup by Region:
    • North India
    • West and Central India
    • South India
    • East India
       

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report:

  • How has the India sports and energy drinks market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the India sports and energy drinks market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the packaging type?
  • What is the breakup of the market based on the distribution channel?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the target consumer?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the India sports and energy drinks market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    India Sports Drinks Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
    5.5    Market Breakup by Product Type
        5.5.1    Isotonic
            5.5.1.1 Market Trends
            5.5.1.2 Market Forecast
        5.5.2    Hypertonic
            5.5.2.1 Market Trends
            5.5.2.2 Market Forecast
        5.5.3    Hypotonic
            5.5.3.1 Market Trends
            5.5.3.2 Market Forecast
    5.6    Market Breakup by Packaging Type
        5.6.1    Bottle (Pet/Glass)
            5.6.1.1 Market Trends
            5.6.1.2 Market Forecast
        5.6.2    Can
            5.6.2.1 Market Trends
            5.6.2.2 Market Forecast
        5.6.3    Others
            5.6.3.1 Market Trends
            5.6.3.2 Market Forecast 
    5.7    Market Breakup by Distribution Channel
        5.7.1    Supermarkets and Hypermarkets 
            5.7.1.1 Market Trends
            5.7.1.2 Market Forecast
        5.7.2    Convenience Stores
            5.7.2.1 Market Trends
            5.7.2.2 Market Forecast  
        5.7.3    Online  
            5.7.3.1 Market Trends
            5.7.3.2 Market Forecast
        5.7.4    Others 
            5.7.4.1 Market Trends
            5.7.4.2 Market Forecast
    5.8    Market Breakup by Region
        5.8.1    North India
            5.8.1.1 Market Trends
            5.8.1.2 Market Breakup by State
            5.8.1.3 Market Forecast
        5.8.2    West and Central India
            5.8.2.1 Market Trends
            5.8.2.2 Market Breakup by State
            5.8.2.3 Market Forecast
        5.8.3    South India
            5.8.3.1 Market Trends
            5.8.3.2 Market Breakup by State
            5.8.3.3 Market Forecast
        5.8.4    East India 
            5.8.4.1 Market Trends
            5.8.4.2 Market Breakup by State
            5.8.4.3 Market Forecast    
6    India Energy Drinks Market 
    6.1    Market Overview
    6.2    Market Performance
    6.3    Impact of COVID-19
    6.4    Market Forecast
    6.5    Market Breakup by Product
        6.5.1    Alcoholic 
            6.5.1.1 Market Trends
            6.5.1.2 Market Forecast 
        6.5.2    Non-Alcoholic 
            6.5.2.1 Market Trends
            6.5.2.2 Market Forecast 
    6.6    Market Breakup by Type
        6.6.1    Non-Organic
            6.6.1.1 Market Trends
            6.6.1.2 Market Forecast 
        6.6.2    Organic
            6.6.2.1 Market Trends
            6.6.2.2 Market Forecast 
    6.7    Market Breakup by Packaging Type
        6.7.1    Bottle (Pet/Glass) 
            6.7.1.1 Market Trends
            6.7.1.2 Market Forecast 
        6.7.2    Can
            6.7.2.1 Market Trends
            6.7.2.2 Market Forecast 
        6.7.3    Others
            6.7.3.1 Market Trends
            6.7.3.2 Market Forecast 
    6.8    Market Breakup by Distribution Channel
        6.8.1    Supermarkets and Hypermarkets 
            6.8.1.1 Market Trends
            6.8.1.2 Market Forecast 
        6.8.2    Convenience Stores  
            6.8.2.1 Market Trends
            6.8.2.2 Market Forecast 
        6.8.3    Online  
            6.8.3.1 Market Trends
            6.8.3.2 Market Forecast 
        6.8.4    Others  
            6.8.4.1 Market Trends
            6.8.4.2 Market Forecast 
    6.9    Market Breakup by Target Consumer 
        6.9.1    Teenagers 
            6.9.1.1 Market Trends
            6.9.1.2 Market Forecast 
        6.9.2    Adults 
            6.9.2.1 Market Trends
            6.9.2.2 Market Forecast 
        6.9.3    Geriatric Population
            6.9.3.1 Market Trends
            6.9.3.2 Market Forecast
    6.10    Market Breakup by Region
        6.10.1    North India
            6.10.1.1 Market Trends
            6.10.1.2 Market Breakup by State
            6.10.1.3 Market Forecast
        6.10.2    West and Central India
            6.10.2.1 Market Trends
            6.10.2.2 Market Breakup by State
            6.10.2.3 Market Forecast
        6.10.3    South India
            6.10.3.1 Market Trends
            6.10.3.2 Market Breakup by State
            6.10.3.3 Market Forecast
        6.10.4    East India 
            6.10.4.1 Market Trends
            6.10.4.2 Market Breakup by State
            6.10.4.3 Market Forecast
7    India Sports and Energy Drinks Industry: SWOT Analysis
    7.1    Overview
    7.2    Strengths
    7.3    Weaknesses
    7.4    Opportunities
    7.5    Threats
8    India Sports and Energy Drinks Industry: Value Chain Analysis
9    India Sports and Energy Drinks Industry: Porters Five Forces Analysis

    9.1    Overview
    9.2    Bargaining Power of Buyers
    9.3    Bargaining Power of Suppliers
    9.4    Degree of Competition
    9.5    Threat of New Entrants
    9.6    Threat of Substitutes
10    Policy and Regulatory Landscape
11    Competitive Landscape

    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players

List of Figures

Figure 1: India: Sports and Energy Drinks Market: Major Drivers and Challenges
Figure 2: India: Sports and Energy Drinks Market: Sales Value (in Million US$), 2015-2020
Figure 3: India: Sports Drinks Market: Breakup by Product Type (in %), 2020
Figure 4: India: Sports Drinks Market: Breakup by Packaging Type (in %), 2020
Figure 5: India: Sports Drinks Market: Breakup by Distribution Channel (in %), 2020
Figure 6: India: Sports Drinks Market: Breakup by Region (in %), 2020
Figure 7: India: Energy Drinks Market: Breakup by Product (in %), 2020
Figure 8: India: Energy Drinks Market: Breakup by Type (in %), 2020
Figure 9: India: Energy Drinks Market: Breakup by Packaging Type (in %), 2020
Figure 10: India: Energy Drinks Market: Breakup by Distribution Channel (in %), 2020
Figure 11: India: Energy Drinks Market: Breakup by Target Consumer (in %), 2020
Figure 12: India: Energy Drinks Market: Breakup by Region (in %), 2020
Figure 13: India: Sports and Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: India: Sports Drinks (Isotonic) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: India: Sports Drinks (Isotonic) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: India: Sports Drinks (Hypertonic) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: India: Sports Drinks (Hypertonic) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: India: Sports Drinks (Hypotonic) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: India: Sports Drinks (Hypotonic) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: India: Sports Drinks (Bottle) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: India: Sports Drinks (Bottle) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: India: Sports Drinks (Can) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: India: Sports Drinks (Can) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: India: Sports Drinks (Other Packaging Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: India: Sports Drinks (Others Packaging) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: India: Sports Drinks Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2015 & 2020
Figure 27: India: Sports Drinks Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2021-2026
Figure 28: India: Sports Drinks Market: Sales through Convenience Stores (in Million US$), 2015 & 2020
Figure 29: India: Sports Drinks Market Forecast: Sales through Convenience Stores (in Million US$), 2021-2026
Figure 30: India: Sports Drinks Market: Online Sales (in Million US$), 2015 & 2020
Figure 31: India: Sports Drinks Market Forecast: Online Sales (in Million US$), 2021-2026
Figure 32: India: Sports Drinks Market: Sales through Other Distribution Channels (in Million US$), 2015 & 2020
Figure 33: India: Sports Drinks Market Forecast: Sales through Other Distribution Channels (in Million US$), 2021-2026
Figure 34: India: Energy Drinks (Alcoholic) Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: India: Energy Drinks (Alcoholic) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: India: Energy Drinks (Non-Alcoholic) Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: India: Energy Drinks (Non-Alcoholic) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: India: Energy Drinks (Non-Organic) Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: India: Energy Drinks (Non-Organic) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: India: Energy Drinks (Organic) Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: India: Energy Drinks (Organic) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: India: Energy Drinks (Bottle) Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: India: Energy Drinks (Bottle) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: India: Energy Drinks (Can) Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: India: Energy Drinks (Can) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: India: Energy Drinks (Other Packaging Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: India: Energy Drinks (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: India: Energy Drinks Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2015 & 2020
Figure 49: India: Energy Drinks Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2021-2026
Figure 50: India: Energy Drinks Market: Sales through Convenience Stores (in Million US$), 2015 & 2020
Figure 51: India: Energy Drinks Market Forecast: Sales through Convenience Stores (in Million US$), 2021-2026
Figure 52: India: Energy Drinks Market: Online Sales (in Million US$), 2015 & 2020
Figure 53: India: Energy Drinks Market Forecast: Online Sales (in Million US$), 2021-2026
Figure 54: India: Energy Drinks Market: Sales through Other Distribution Channels (in Million US$), 2015 & 2020
Figure 55: India: Energy Drinks Market Forecast: Sales through Other Distribution Channels (in Million US$), 2021-2026
Figure 56: India: Energy Drinks (Teenagers) Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: India: Energy Drinks (Teenagers) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: India: Energy Drinks (Adults) Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: India: Energy Drinks (Adults) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: India: Energy Drinks (Geriatric Population) Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: India: Energy Drinks (Geriatric Population) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: North India: Sports and Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: North India: Sports and Energy Drinks Market: Breakup by State (in %), 2020
Figure 64: North India: Sports and Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 65: West and Central India: Sports and Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 66: West and Central India: Sports and Energy Drinks Market: Breakup by State (in %), 2020
Figure 67: West and Central India: Sports and Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: South India: Sports and Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: South India: Sports and Energy Drinks Market: Breakup by State (in %), 2020
Figure 70: South India: Sports and Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 71: East India: Sports and Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 72: East India: Sports and Energy Drinks Market: Breakup by State (in %), 2020
Figure 73: East India: Sports and Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 74: India: Sports and Energy Drinks Industry: SWOT Analysis
Figure 75: India: Sports and Energy Drinks Industry: Value Chain Analysis
Figure 76: India: Sports and Energy Drinks Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: India: Sports and Energy Drink Market: Key Industry Highlights, 2020 and 2026
Table 2: India: Sports Drinks Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 3: India: Sports Drinks Market Forecast: Breakup by Packaging (in Million US$), 2021-2026
Table 4: India: Sports Drinks Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 5: India: Sports Drinks Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 6: India: Energy Drinks Market Forecast: Breakup by Product (in Million US$), 2021-2026
Table 7: India: Energy Drinks Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 8: India: Energy Drinks Market Forecast: Breakup by Packaging Type (in Million US$), 2021-2026
Table 9: India: Energy Drinks Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 10: India: Energy Drinks Market Forecast: Breakup by Target Consumer (in Million US$), 2021-2026
Table 11: India: Energy Drinks Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 12: India: Sports and Energy Drinks Market: Competitive Structure
Table 13: India: Sports and Energy Drinks Market: Key Players

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