Sports Gun Market

Sports Gun Market Size and Share:

The global sports gun market size was valued at USD 2.51 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 4.04 Billion by 2033, exhibiting a CAGR of 5.14% during 2025-2033. North America currently dominates the market, holding a significant market share of over 37.5% in 2024. The market is driven by rising participation in shooting sports, hunting, and self-defense training. Technological advancements, firearm customization, favorable regulations, shooting clubs, online sales, and competitive events are further fueling the sports gun market share.

The sports gun market is driven by increasing participation in shooting sports, hunting, and recreational marksmanship. Competitive events like IPSC, IDPA, and Olympic shooting fuel demand for precision firearms. Technological advancements, including lightweight materials, enhanced accuracy, and modular firearm designs, attract enthusiasts seeking customization and performance improvements. The rise of firearm training programs, shooting clubs, and self-defense awareness also contributes to market growth. Additionally, online gun sales and retail expansion increase accessibility. While strict regulations pose challenges, favorable laws in certain regions support demand. Sponsorships, media coverage, and military-style shooting sports further boost interest, making the sports gun market a growing and dynamic industry worldwide.

The United States sports gun market is driven by a strong gun culture, widespread participation in shooting sports, and deep-rooted hunting traditions. Competitive events such as IPSC, IDPA, three-gun matches, and Olympic shooting fuel demand for precision firearms, which is creating a positive sports gun market outlook. For instance, in September 2024, The USA Shooting Olympic and Paralympic team achieved a historic feat by winning six medals at the Paris 2024 Games this summer in Chateauroux, France. The Olympic Games were first held from July 26 to August. 11 where the team secured five medals and reached several finals. Advancements in firearm technology, including improved accuracy, modular designs, and lightweight materials, attract enthusiasts. Favorable gun laws in many states and self-defense awareness further boost market growth. Additionally, firearm training programs, shooting clubs, and online sales enhance accessibility. Sponsorships, media coverage, and law enforcement training also contribute to demand, making the U.S. one of the largest and most dynamic sports gun markets globally.

Sports Gun Market Trends:

Advent of Advanced Technology

The rising incorporation of features like RFID, biometric sensors, and GPS tracking is stimulating the market. They are extensively designed to prevent unauthorized use, enhance user safety, and improve the overall shooting experience. The Sports & Fitness Industry Association reports a 4.2% industry growth in 2024, supported by favorable profitability, inventory trends, and strong participation rates, further contributing to market expansion. For example, in July 2024, the Clark County School District in Las Vegas introduced an advanced weapons detection system for large-scale sporting events like varsity football and basketball games and random school arrival screenings at middle and high schools.

Increasing Competitive Shooting

The growing participation in events like the International Practical Shooting Confederation (IPSC) competitions, the Olympics, various national and regional shooting championships, etc., is propelling the escalating the sports gun market demand. It is reported that the shooting’s worldwide Olympic audience for the Paris Games was likely well over 100 million, reflecting the sport's rising global popularity. In May 2024, the Army Marksmanship Unit (AMU), known for producing some of India's top shooters inaugurated the Army Girls Sports Company (AGSC) dedicated to the shooting discipline. This initiative responds to the inflating interest among women in the sport.

Growing Popularity of Recreational Activities

The appeal of skill development, precision, and competitive spirit propels the emerging trend of shooting sports among both amateurs and professionals. Additionally, the expansion of shooting ranges and clubs, coupled with the introduction of shooting as a recreational activity, is boosting the adoption of high-quality sports guns. In January 2024, several companies displayed their portfolio of the latest sports guns at the SHOT Show in Las Vegas, Nevada.

Sports Gun Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global sports gun market, along with forecasts at the global, regional, and country levels from 2025-2033. The market has been categorized based on gun type, application, and distribution channel.

Analysis by Gun Type:

• Rifle
• Pistol
• Shotgun

Rifle stands as the largest gun type in 2024, holding around 47.0% of the market due to their versatility, accuracy, and widespread use in hunting, competitive shooting, and long-range marksmanship. They are essential for popular sports such as precision rifle competitions, three-gun matches, and target shooting. Hunters prefer rifles for their power and range, while advancements in optics, lightweight materials, and modular designs enhance performance. Military and law enforcement training programs also contribute to demand. Additionally, many countries have more lenient regulations on rifles compared to handguns, making them more accessible. Their reliability and adaptability make rifles the top choice among sports shooters worldwide.

Analysis by Application:

• Competitive Shooting
• Recreational Sports

Competitive shooting leads the market with around 57.2% of market share in 2024 due to the growing popularity of shooting sports, professional tournaments, and recreational marksmanship. Events like IPSC, IDPA, three-gun matches, and Olympic shooting attract many participants, driving demand for specialized firearms. Advancements in firearm technology, including improved accuracy, customization options, and ergonomic designs, enhance performance, increasing their appeal. Additionally, firearm training programs and shooting clubs encourage participation, expanding the market. Sponsorships, media coverage, and endorsements from firearm manufacturers further promote competitive shooting, making it a leading segment in the sports gun industry worldwide.

Analysis by Distribution Channel:

• Gun Stores
• Sporting Goods Stores
• Online
• Others

Gun stores lead the market with around 45% of the market share in 2024. Gun stores hold the largest share of the sports gun market due to their established customer trust, regulatory compliance, and hands-on purchasing experience. They offer a wide range of firearms, ammunition, and accessories, attracting beginners and enthusiasts. Many buyers prefer physical stores for expert guidance, firearm safety training, and background check processing, ensuring legal compliance. Additionally, gun stores often have partnerships with manufacturers, allowing them to offer exclusive models and promotions. Their ability to provide immediate product availability, repair services, and customization options further strengthens their dominance in the market, despite the rise of online firearm sales.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, North America accounted for the largest market share of over 37.5%. The North American sports gun market is driven by a strong gun culture, high participation in shooting sports, and a deep-rooted hunting tradition. Competitive shooting events, including the Olympics and local tournaments, fuel demand for precision firearms. Self-defense awareness and relaxed firearm regulations in certain states further boost sales. Technological advancements, such as lightweight materials, enhanced accuracy, and customizable features, attract enthusiasts. The rise of firearm training programs and online gun sales has expanded accessibility. Additionally, military and law enforcement training exercises contribute to market growth. Despite regulatory challenges, consumer demand for high-performance sports guns continues to rise. For instance, the Ruger Precision Rifle is highly sought after in the competitive shooting community. Besides this, the presence of large-scale retail chains like Academy Sports + Outdoors and Bass Pro Shops will continue to fuel the regional market in the coming years.

Key Regional Takeaways:

United States Sports Gun Market Analysis

In 2024, the United States accounted for over 87.50% of the sports gun market in North America. The United States sports gun market is experiencing steady growth, driven by increasing participation in shooting sports, hunting, and recreational activities. Rising interest in competitive shooting events and the expansion of shooting ranges contribute to market expansion. Additionally, government initiatives promoting firearm safety and training programs have boosted demand. The U.S. Fish & Wildlife Service reports that 413 firearm ranges, 217 archery ranges, and 181 combined ranges nationwide have utilized excise tax funds to support their construction, operation, and maintenance, further facilitating accessibility and participation in shooting sports. Technological advancements, including precision engineering and customization options, enhance product appeal among enthusiasts and professionals. The growing popularity of shooting as a leisure activity, particularly among younger demographics, further supports market growth. The presence of well-established firearm manufacturers and a robust distribution network also play a crucial role. Regulations surrounding firearm ownership and usage impact market dynamics, with evolving policies influencing consumer trends. Moreover, the rising adoption of sports guns for self-defense and law enforcement training further drives demand. The sports gun market in the United States is expected to continue growing due to increased media exposure and promotion of shooting sports.

Europe Sports Gun Market Analysis

The Europe sports gun market is witnessing steady growth, fueled by rising interest in shooting sports, hunting traditions, and competitive marksmanship events. Countries with strong shooting cultures contribute significantly to market expansion, while stricter regulations on firearm ownership influence product demand. Technological innovations, such as improved firearm ergonomics and smart shooting systems, have enhanced user experience and safety, attracting more enthusiasts. The growth of shooting clubs and associations, along with increased participation in international competitions, supports market expansion. Environmental concerns and regulatory policies promoting the use of eco-friendly ammunition and air guns are also shaping industry trends. The European Parliament reports that 4,000 Tons of lead continue to be dispersed into the EU environment annually through hunting, sport shooting, and fishing, leading to increasing pressure for sustainable alternatives. In response, manufacturers focus on lead-free ammunition and biodegradable materials to align with evolving regulations. Additionally, the rising popularity of simulated shooting experiences and virtual training programs has broadened the market scope. With a balance between tradition and innovation, the European sports gun market is poised for sustained growth.

Asia Pacific Sports Gun Market Analysis

The sports gun market in Asia Pacific is growing due to increasing participation in shooting sports and hunting activities. Rising disposable incomes and urbanization have contributed to greater interest in recreational shooting, especially in countries with a strong sports culture. Additionally, the region’s sporting goods industry is expanding, with India exporting sporting goods worth USD 131.66 Million from April to June 2024-25, according to the India Brand Equity Foundation. Government initiatives supporting shooting as a professional sport, alongside investments in shooting ranges and training facilities, have further boosted market growth. Advancements in firearm technology, including lightweight materials and improved accuracy, attract both beginners and professional shooters. However, stringent firearm regulations in many countries limit market potential, with a shift toward air guns and non-lethal alternatives gaining traction. The expanding e-sports and virtual shooting segment also presents new opportunities for industry growth.

Latin America Sports Gun Market Analysis

The Latin America sports gun market is witnessing growth due to increasing participation in shooting sports, advancements in firearm technology, and expanding shooting facilities. Countries like Brazil, Argentina, and Mexico are key markets, where interest in target shooting, hunting, and competitive marksmanship is on the rise. According to reports, from 2019 to 2022, the deregulation of gun sales led to the opening of one new shooting range every day, on average. Technological innovations have led to more accurate, lightweight, and user-friendly sports guns, attracting both professional athletes and recreational users. Additionally, the development of shooting clubs and ranges has made the sport more accessible, further driving demand. Government initiatives promoting sports infrastructure and international competitions are also contributing to market expansion. However, stringent regulations and licensing requirements in some countries, such as Brazil’s controlled import policies for airsoft guns, pose challenges to market growth. Despite these regulatory hurdles, the market is expected to expand as interest in shooting sports continues to rise across the region.

Middle East and Africa Sports Gun Market Analysis

The Middle East and Africa (MEA) sports gun market is experiencing significant growth, driven by increasing government initiatives, rising investment in shooting sports, and the expansion of entertainment and tourism sectors. Saudi Arabia, in particular, stands out as a promising market, with Vision 2030 opening avenues for investors to develop shooting-related activities in sports, tourism, and entertainment. The Kingdom’s shooting sector is valued at over USD 8.5 Billion, spanning all 13 regions and creating more than 10,000 job opportunities. Industry experts emphasize the need for regulatory ease to attract further investments and enhance accessibility. As countries in the region continue to diversify their economies, shooting sports are gaining traction as both a recreational and professional activity, further fueling demand for sports guns and related infrastructure.

Competitive Landscape:

The sports gun market is highly competitive, driven by increasing interest in shooting sports, hunting, and competitive marksmanship. Key players include Smith & Wesson, Colt’s Manufacturing, Sturm, Ruger & Co., and Glock, alongside international brands like Beretta and SIG Sauer. The market is segmented into rifles, pistols, and shotguns, with growing demand for precision firearms and customization options. North America dominates due to strong gun culture, followed by Europe and Asia-Pacific, where regulations vary. Technological advancements, such as smart guns and polymer-based materials, are reshaping the industry. Stringent regulations and rising safety concerns pose challenges, but innovation in lightweight designs and improved accuracy offer growth opportunities. Online sales and shooting sports popularity further drive market expansion.

The report provides a comprehensive analysis of the competitive landscape in the sports gun market with detailed profiles of all major companies, including:

• American Outdoor Brands Inc.
• Beretta Holding S.p.A.
• Browning Arms Company (Herstal Group)
• Carl Walther GmbH
• Colt's Manufacturing Company LLC (Colt Defense)
• Dick's Sporting Goods Inc.
• German Sport Guns GmbH (L&O Hunting Group GmbH)
• Howa Machinery Ltd.
• J. G. Anschütz GmbH & Co. KG
• Remington Arms Company LLC (Remington Outdoor Company)
• Smith & Wesson Brands Inc.
• Sturm Ruger & Company Inc.

Latest News and Developments:

• January 2024: The FN broadened its rimfire version of the well-known 509 platform. The 502 is chambered in .22 LR and is now available as the 502 MRD, a sporty, optic-ready, single-action firearm designed for long-range training. The package comes with two 10-round magazines and mounting plates compatible with most brands of micro-optics. Fortunately, many 509 holsters also accommodate the 502 MRD. Retail price: $469.
• November 2024: FN Browning Group entered exclusive negotiations to acquire Sofisport, a leading shotshell manufacturer, to form a world-class European supplier of small arms and ammunition. The deal aimed to enhance competitiveness and innovation. Subject to regulatory approval, it sought to strengthen European industry amid rising competition from larger integrated players.
• July 2024: DICK'S Sporting Goods revealed a unique collaboration with Team USA and the LA28 Olympic and Paralympic Games, affirming its position as the Official Retail Provider of Sporting Goods.

Sports Gun Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the sports gun market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global sports gun market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the sports gun industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.