The global stylus pen market reached a value of US$ 10 Billion in 2019. A stylus is a pen-shaped device with a soft and round rubber tip that moves smoothly over touch-screen devices such as smartphones, tablets or laptops. Resembling a regular pen in its physical appearance, it works either by touch or pressure. It has a fine-touch point which provides a smudge-free clicking and swiping experience to the user and an unobstructed view of the screen along with better precision for small touch points. With the recent growth in the production of devices equipped with touchscreens, stylus pens are increasingly replacing hardware pointing devices such as mouse and trackpad. Looking forward, IMARC Group expects the global stylus pen market to exhibit strong growth during the next five years.
Growing digitization along with technological advancements across various sectors is one of the key factors driving the market growth. For instance, digitization in the education sector has ushered in the era of smart class and interactive whiteboards (IWB) of which stylus pens form a crucial part. With online teaching and training methods gaining preference over the conventional form of teaching, the demand for stylus pens is receiving a boost. Furthermore, the increasing usage of digital pens in creating digital artwork has further increased the demand for these pens in the education and related sectors. Additionally, technological developments in tablets and smartphones have created an extensive demand for these pens owing to the user-friendly experience provided by them. Other factors such as rising disposable income leading to an increasing consumer expenditure capacity is also driving the market growth.
IMARC Group’s latest report provides a deep insight into the global stylus pen market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global stylus pen market in any manner.
Report Coverage:
- Historical, Current and Future Market Trends
- Market Breakup by Product Type:
- Resistive Stylus
- Capacitive Stylus
- Active Stylus
- Market Breakup by Distribution Channel
- Market Breakup by Application:
- Smart Phones
- Tablets
- Interactive Whiteboards
- Market Breakup by End-user
- Market Breakup by Region:
- North America
- Asia Pacific
- Europe
- Middle East and Africa
- Latin America
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players.
Key Questions Answered in This Report:
- How has the global stylus pen market performed so far and how will it perform in the coming years?
- What are the key regional markets in the global stylus pen industry?
- What has been the impact of COVID-19 on the global stylus pen industry?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the distribution channel?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the end-user?
- What are the various stages in the value chain of the global stylus pen industry?
- What are the key driving factors and challenges in the global stylus pen industry?
- What is the structure of the global stylus pen industry and who are the key players?
- What is the degree of competition in the global stylus pen industry?
- What are the profit margins in the global stylus pen industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Stylus Pen Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Product Type
5.5 Market Breakup by Distribution Channel
5.6 Market Breakup by Application
5.7 Market Breakup by End-User
5.8 Market Breakup by Region
5.9 Market Forecast
6 Market Breakup by Product Type
6.1 Resistive Stylus
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Capacitive Stylus
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Active Stylus
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Online
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Offline
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Application
8.1 Smart Phones
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Tablets
8.2.1 Market Trends
8.2.2 Market Forecast
8.2 Interactive Whiteboards
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by End-User
9.1 OEM
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Retail
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Asia Pacific
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Europe
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Middle East and Africa
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Latin America
10.5.1 Market Trends
10.5.2 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
14.1 Price Indicators
14.2 Price Structure
14.3 Margin Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
List of Figures
Figure 1: Global: Stylus Pen Market: Major Drivers and Challenges
Figure 2: Global: Stylus Pen Market: Sales Value (in Billion US$), 2014 - 2019
Figure 3: Global: Stylus Pen Market: Breakup by Product Type (in %), 2019
Figure 4: Global: Stylus Pen Market: Breakup by Distribution Channel (in %), 2019
Figure 5: Global: Stylus Pen Market: Breakup by Application (in %), 2019
Figure 6: Global: Stylus Pen Market: Breakup by End-user (in %), 2019
Figure 7: Global: Stylus Pen Market: Breakup by Region (in %), 2019
Figure 8: Global: Stylus Pen Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 9: Global: Stylus Pen Industry: SWOT Analysis
Figure 10: Global: Stylus Pen Industry: Value Chain Analysis
Figure 11: Global: Stylus Pen Industry: Porter’s Five Forces Analysis
Figure 12: Global: Stylus Pen (Resistive Stylus) Market: Sales Value (in Million US$), 2014 & 2019
Figure 13: Global: Stylus Pen (Resistive Stylus) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 14: Global: Stylus Pen (Capacitive Stylus) Market: Sales Value (in Million US$), 2014 & 2019
Figure 15: Global: Stylus Pen (Capacitive Stylus) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 16: Global: Stylus Pen (Active Stylus) Market: Sales Value (in Million US$), 2014 & 2019
Figure 17: Global: Stylus Pen (Active Stylus) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 18: Global: Stylus Pen Market: Online Sales (in Million US$), 2014 & 2019
Figure 19: Global: Stylus Pen Market Forecast: Online Sales (in Million US$), 2020-2025
Figure 20: Global: Stylus Pen Market: Offline Sales (in Million US$), 2014 & 2019
Figure 21: Global: Stylus Pen Market Forecast: Offline Sales (in Million US$), 2020-2025
Figure 22: Global: Stylus Pen (Smart Phones) Market: Sales Value (in Million US$), 2014 & 2019
Figure 23: Global: Stylus Pen (Smart Phones) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 24: Global: Stylus Pen (Tablets) Market: Sales Value (in Million US$), 2014 & 2019
Figure 25: Global: Stylus Pen (Tablets) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 26: Global: Stylus Pen (Interactive Whiteboards) Market: Sales Value (in Million US$), 2014 & 2019
Figure 27: Global: Stylus Pen (Interactive Whiteboards) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 28: Global: Stylus Pen (OEM) Market: Sales Value (in Million US$), 2014 & 2019
Figure 29: Global: Stylus Pen (OEM) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 30: Global: Stylus Pen (Retail) Market: Sales Value (in Million US$), 2014 & 2019
Figure 31: Global: Stylus Pen (Retail) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 32: North America: Stylus Pen Market: Sales Value (in Million US$), 2014 & 2019
Figure 33: North America: Stylus Pen Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 34: Asia Pacific: Stylus Pen Market: Sales Value (in Million US$), 2014 & 2019
Figure 35: Asia Pacific: Stylus Pen Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 36: Europe: Stylus Pen Market: Sales Value (in Million US$), 2014 & 2019
Figure 37: Europe: Stylus Pen Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 38: Middle East and Africa: Stylus Pen Market: Sales Value (in Million US$), 2014 & 2019
Figure 39: Middle East and Africa: Stylus Pen Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 40: Latin America: Stylus Pen Market: Sales Value (in Million US$), 2014 & 2019
Figure 41: Latin America: Stylus Pen Market Forecast: Sales Value (in Million US$), 2020-2025
List of Tables
Table 1: Global: Stylus Pen Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Stylus Pen Market Forecast: Breakup by Product Type (in Million US$), 2020-2025
Table 3: Global: Stylus Pen Market Forecast: Breakup by Distribution Channel (in Million US$), 2020-2025
Table 4: Global: Stylus Pen Market Forecast: Breakup by Application (in Million US$), 2020-2025
Table 5: Global: Stylus Pen Market Forecast: Breakup by End-User (in Million US$), 2020-2025
Table 6: Global: Stylus Pen Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 7: Global: Stylus Pen Market Structure
Table 8: Global: Stylus Pen Market: Key Players