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Stylus Pen Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global stylus pen market reached a value of around US$ 12 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 10.3% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor. 

A stylus is a pen-shaped device with a soft and round rubber tip that moves smoothly over touch-screen devices such as smartphones, tablets or laptops. Resembling a regular pen in its physical appearance, it works either by touch or pressure. It has a fine-touch point which provides a smudge-free clicking and swiping experience to the user and an unobstructed view of the screen along with better precision for small touch points. With the recent growth in the production of devices equipped with touchscreens, stylus pens are increasingly replacing hardware pointing devices such as mouse and trackpad. 

Growing digitization along with technological advancements across various sectors is one of the key factors driving the market growth. For instance, digitization in the education sector has ushered in the era of smart class and interactive whiteboards (IWB) of which stylus pens form a crucial part. With online teaching and training methods gaining preference over the conventional form of teaching, the demand for stylus pens is receiving a boost. Furthermore, the increasing usage of digital pens in creating digital artwork has further increased the demand for these pens in the education and related sectors. Additionally, technological developments in tablets and smartphones have created an extensive demand for these pens owing to the user-friendly experience provided by them. Other factors such as rising disposable income leading to an increasing consumer expenditure capacity is also driving the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global stylus pen market, along with forecasts for growth at the global and regional level from 2021-2026. Our report has categorized the market based on product type, distribution channel, application and end-user.

Breakup by Product Type:

  • Resistive Stylus
  • Capacitive Stylus
  • Active Stylus
     

Breakup by Distribution Channel:

  • Online
  • Offline
     

Breakup by Application:

  • Smart Phones
  • Tablets
  • Interactive Whiteboards
     

Breakup by End-User:

  • OEM
  • Retail
     

 Breakup by Region:

  • North America
  • Asia Pacific
  • Europe
  • Middle East and Africa
  • Latin America
     

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players.

IMARC Group’s latest report provides a deep insight into the global stylus pen market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global stylus pen market in any manner.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Product Type, Distribution Channel, Application, End-User, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Stylus Pen Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Product Type
    5.5    Market Breakup by Distribution Channel
    5.6    Market Breakup by Application
    5.7    Market Breakup by End-User
    5.8    Market Breakup by Region
    5.9    Market Forecast
6   Market Breakup by Product Type
    6.1    Resistive Stylus
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Capacitive Stylus
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Active Stylus
        6.3.1    Market Trends
        6.3.2    Market Forecast
7   Market Breakup by Distribution Channel
    7.1    Online 
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Offline
        7.2.1    Market Trends
        7.2.2    Market Forecast
8   Market Breakup by Application
    8.1    Smart Phones
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Tablets
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Interactive Whiteboards
        8.3.1    Market Trends
        8.3.2    Market Forecast
9   Market Breakup by End-User
    9.1    OEM
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Retail
        9.2.1    Market Trends
        9.2.2    Market Forecast
10  Market Breakup by Region
    10.1    North America
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2    Asia Pacific
        10.2.1    Market Trends
        10.2.2    Market Forecast
    10.3    Europe
        10.3.1    Market Trends
        10.3.2    Market Forecast
    10.4    Middle East and Africa
        10.4.1    Market Trends
        10.4.2    Market Forecast
    10.5    Latin America
        10.5.1    Market Trends
        10.5.2    Market Forecast
11  SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12  Value Chain Analysis
13  Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14  Price Analysis
    14.1    Price Indicators
    14.2    Price Structure
    14.3    Margin Analysis
15  Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players

List of Figures

Figure 1: Global: Stylus Pen Market: Major Drivers and Challenges
Figure 2: Global: Stylus Pen Market: Sales Value (in Billion US$), 2015 - 2020
Figure 3: Global: Stylus Pen Market: Breakup by Product Type (in %), 2020
Figure 4: Global: Stylus Pen Market: Breakup by Distribution Channel (in %), 2020
Figure 5: Global: Stylus Pen Market: Breakup by Application (in %), 2020
Figure 6: Global: Stylus Pen Market: Breakup by End-User (in %), 2020
Figure 7: Global: Stylus Pen Market: Breakup by Region (in %), 2020
Figure 8: Global: Stylus Pen Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 9: Global: Stylus Pen Industry: SWOT Analysis
Figure 10: Global: Stylus Pen Industry: Value Chain Analysis
Figure 11: Global: Stylus Pen Industry: Porter’s Five Forces Analysis
Figure 12: Global: Stylus Pen (Resistive Stylus) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Stylus Pen (Resistive Stylus) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Stylus Pen (Capacitive Stylus) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Stylus Pen (Capacitive Stylus) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Stylus Pen (Active Stylus) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Stylus Pen (Active Stylus) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Stylus Pen Market: Online Sales (in Million US$), 2015 & 2020
Figure 19: Global: Stylus Pen Market Forecast: Online Sales (in Million US$), 2021-2026
Figure 20: Global: Stylus Pen Market: Offline Sales (in Million US$), 2015 & 2020
Figure 21: Global: Stylus Pen Market Forecast: Offline Sales (in Million US$), 2021-2026
Figure 22: Global: Stylus Pen (Smart Phones) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Stylus Pen (Smart Phones) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Stylus Pen (Tablets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Stylus Pen (Tablets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: Stylus Pen (Interactive Whiteboards) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: Stylus Pen (Interactive Whiteboards) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Global: Stylus Pen (OEM) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Global: Stylus Pen (OEM) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Global: Stylus Pen (Retail) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Global: Stylus Pen (Retail) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: North America: Stylus Pen Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: North America: Stylus Pen Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: Asia Pacific: Stylus Pen Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: Asia Pacific: Stylus Pen Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: Europe: Stylus Pen Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: Europe: Stylus Pen Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Middle East and Africa: Stylus Pen Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Middle East and Africa: Stylus Pen Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: Latin America: Stylus Pen Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: Latin America: Stylus Pen Market Forecast: Sales Value (in Million US$), 2021-2026

List of Tables

Table 1: Global: Stylus Pen Market: Key Industry Highlights,2020 and 2026
Table 2: Global: Stylus Pen Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 3: Global: Stylus Pen Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 4: Global: Stylus Pen Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 5: Global: Stylus Pen Market Forecast: Breakup by End-User (in Million US$), 2021-2026
Table 6: Global: Stylus Pen Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: Global: Stylus Pen Market Structure
Table 8: Global: Stylus Pen Market: Key Players

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Key Question Answered in this Report

The global stylus pen market was valued at US$ 12 Million in 2020.

We expect the global stylus pen market to exhibit a CAGR of 10.3% during 2021-2026.

The growing digitalization levels in the education sector, especially with the advent of interactive whiteboards and smart classes, are some of the key factors driving the global stylus pen market.

The sudden outbreak of the COVID-19 pandemic is encouraging the adoption of online teaching practices across numerous educational institutes, thereby inflating the demand for digital pens.

Based on the product type, the global stylus pen market has been divided into resistive stylus pen, capacitive stylus pen, and active stylus pen. Among these, active stylus pen currently accounts for the largest market share.  

Based on the distribution channel, the global stylus pen market can be segregated into online and offline, where online distribution channel holds the majority of total market share.

Based on the application, the global stylus pen market has been bifurcated into smartphones, tablets, and interactive whiteboards. Among these, tablets lead the global market. 

Based on the end user, the global stylus pen market can be categorized into OEM and retail. Currently, OEM holds the largest market share.  

On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America dominates the global market.

Some of the major players in the global stylus pen market include Dell, Inc., Epson, Genius KYE Systems Corp., Hanvon Technology Co., Ltd., Hitachi, Ltd., Hewlett-Packard (HP) Company, Microsoft Corporation, Panasonic Corporation, PaperMate, Songtak Technology Co., Ltd., and Wacom Co., LTd.

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