Tablet Market Report by Product (Detachable, Slate), Operating System (Android, IOS, Windows), Screen Size (8’’, 8’’ and Above), End User (Consumer, Commercial), Distribution Channel (Online, Offline), and Region 2024-2032

Tablet Market Report by Product (Detachable, Slate), Operating System (Android, IOS, Windows), Screen Size (8’’, 8’’ and Above), End User (Consumer, Commercial), Distribution Channel (Online, Offline), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A6671
Buy Now

Market Overview:

The global tablet market size reached US$ 76.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 188.4 Billion by 2032, exhibiting a growth rate (CAGR) of 10.18% during 2024-2032. The significant technological advancements, growing trend of remote work and online education, increasing digital content consumption, digital transformation of healthcare settings, rapid growth in e-commerce, and growing popularity of multimedia content are some of the major factors propelling the market.

Report Attribute
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023 US$ 76.8 Billion
Market Forecast in 2032 US$ 188.4 Billion
Market Growth Rate (2024-2032) 10.18%

A tablet is a portable electronic device characterized by its flat, touchscreen interface and slim design. Tablets combine the functionalities of a computer and a smartphone, offering users a versatile platform for various tasks. They typically feature larger screens than smartphones, making them suitable for tasks such as browsing the internet, watching videos, reading e-books, and using various applications. Tablets operate on various operating systems, including iOS (Apple), Android (Google), and Windows (Microsoft), allowing users to choose a platform that aligns with their preferences and needs. The touchscreen interface enables intuitive interaction, such as tapping, swiping, and pinching, making them user-friendly and accessible.

Global Tablet Market

The shift toward remote work and online education due to global events has boosted the demand for tablets. Their portability and versatility make them essential tools for individuals engaged in virtual work and learning environments. Additionally, tablets provide an optimal platform for consuming digital content such as streaming videos, e-books, and digital magazines. The growing popularity of multimedia content drives the demand for tablets among entertainment enthusiasts. Other than this, tablets are increasingly adopted by businesses for various tasks including presentations, data analysis, and communication. Their portability enhances enterprise mobility, facilitating tasks on the go and contributing to increased productivity. Besides this, tablets are widely utilized in healthcare settings for electronic health records (EHR) management, patient monitoring, and telemedicine. The healthcare industry's digital transformation fuels the demand for specialized tablets designed for medical use. In line with this, a wide range of tablets is available at varying price points, catering to diverse consumer segments. The affordability of entry-level tablets attracts cost-conscious consumers while premium tablets cater to those seeking enhanced features and performance. Furthermore, the convenience of tablets for online shopping and transactions drives their adoption among consumers. The growth of e-commerce platforms further boosts tablet sales as consumers seek seamless shopping experiences. Moreover, constant innovations in display technology, processing power, and battery life have resulted in improved user experiences and increased functionality of tablets. These advancements attract consumers seeking cutting-edge devices.

Tablet Market Trends/Drivers:

Technological Advancements

Innovations in display technology, such as higher resolutions, improved color accuracy, and enhanced refresh rates, contribute to a visually captivating user experience. Additionally, the integration of powerful processors and efficient graphics chips enables tablets to handle resource-intensive tasks seamlessly, from video editing to gaming. Extended battery life, achieved through optimized power management systems, further enhances the usability of tablets for extended periods without requiring frequent recharging. These advancements collectively drive consumer interest in acquiring tablets with the latest features, encouraging manufacturers to compete in delivering cutting-edge devices.

Rise in Remote Work and Learning

Tablets offer a convenient and portable platform for attending virtual meetings, accessing digital learning materials, and collaborating on projects. Their versatility allows users to switch seamlessly between productivity tasks and multimedia consumption, making them valuable tools for both professionals and students. With the flexibility to be used anywhere with an internet connection, tablets address the need for remote connectivity and engagement, ensuring continuity in work and education despite physical distance.

Increased Digital Content Consumption

The consumption of digital content, ranging from streaming videos to e-books and interactive apps, has witnessed significant growth. Tablets provide an ideal medium for such activities due to their larger screens and tactile interfaces. Users can comfortably enjoy multimedia content, read e-books with enhanced readability, and engage with interactive applications for learning and entertainment. The tablet's form factor bridges the gap between smartphones and traditional computers, catering to individuals seeking an immersive experience for content consumption. As digital content continues to proliferate, the demand for tablets as dedicated devices for media consumption remains robust, contributing to sustained market growth.

Tablet Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global tablet market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product, operating system, screen size, end user, and distribution channel.

Breakup by Product:

Tablet Market

  • Detachable
  • Slate

Detachable tablets dominate the market

The report has provided a detailed breakup and analysis of the market based on the product. This includes detachable and slate. According to the report, detachable slates represented the largest segment.

Detachable tablets offer users the flexibility of a tablet and the productivity of a laptop in a single device. This hybrid design allows the screen to be detached from the keyboard, enabling users to switch between tablet mode for content consumption and laptop mode for content creation and productivity tasks. The appeal of detachable tablets lies in their ability to cater to diverse needs. Professionals appreciate the convenience of a compact device for on-the-go work, while students find them useful for both study and entertainment. The detachable tablet's ability to seamlessly transform between modes addresses the demands of modern users who require adaptability in their digital tools. Furthermore, detachable tablets often boast advanced features like powerful processors, stylus support, and high-resolution displays, enhancing their appeal to creative professionals and those seeking enhanced performance. As remote work and flexible lifestyles continue to influence consumer preferences, the detachable tablet segment is well-positioned to capitalize on these trends, contributing to its status as the largest product segment in the tablet market.

Breakup by Operating System:

  • Android
  • iOS
  • Windows

Android hold the largest share in the market

A detailed breakup and analysis of the market based on the operating system has also been provided in the report. This includes android, iOS, and windows. According to the report, android accounted for the largest market share.

Android has the advantage of being an open-source platform, enabling a wide range of manufacturers to adopt and customize it for their devices. This has led to a diverse ecosystem of Android-powered tablets offered by various brands at different price points, catering to a broad spectrum of consumers. Additionally, Android's flexibility and adaptability contribute to its popularity. The operating system supports a vast array of applications and offers seamless integration with Google services, making it an appealing choice for users who are already invested in the Google ecosystem. The availability of the Google Play Store, with its extensive collection of apps, further enhances the appeal of Android tablets. Furthermore, Android's global presence and affordability make it particularly attractive in emerging markets, where budget-conscious consumers seek feature-rich devices. As Android continues to evolve and adapt to changing user needs, its position as the largest segment in the tablet market is likely to persist, fueled by its versatility, accessibility, and widespread adoption.

Breakup by Screen Size:

  • 8’’
  • 8’’ and Above

8” and above tablets dominate the market

The report has provided a detailed breakup and analysis of the market based on the screen size. This includes 8” and 8” and above. According to the report, 8” and above represented the largest segment.

Tablets with screens measuring 8 inches or larger offer users a more immersive visual experience compared to smaller counterparts, making them ideal for activities like watching videos, reading e-books, and browsing the internet. This screen size category accommodates a diverse range of use cases. Professionals find larger screens conducive to multitasking, data analysis, and content creation, making them valuable tools for productivity. Additionally, the increased screen real estate enhances the user experience for applications that require precision and detail, such as design or gaming. Furthermore, as tablets become more versatile and capable of replacing traditional laptops, a larger screen size becomes essential for tasks that demand a spacious interface. The "8" and above" segment caters to this demand without sacrificing the portability that tablets are known for.

Breakup by End User:

  • Consumer
  • Commercial

Consumer holds the largest share in the market

A detailed breakup and analysis of the market based on the end user has also been provided in the report. This includes consumer and commercial. According to the report, consumer accounted for the largest market share.

Tablets have evolved from niche productivity tools to versatile devices that cater to a wide range of consumer needs. Consumers across demographics find value in tablets for various applications such as entertainment, communication, education, and personal productivity. For entertainment enthusiasts, tablets provide a portable platform for streaming videos, playing games, and reading e-books. The intuitive touchscreen interface enhances the experience of interacting with multimedia content. Additionally, tablets are embraced by students as interactive learning aids, offering access to educational apps, digital textbooks, and online resources. The "consumer" segment is also fueled by professionals who require a balance between mobility and productivity. Tablets are convenient tools for business on the go, enabling tasks like email management, presentations, and content creation. The integration of accessories like detachable keyboards and stylus pens further extends their usability for professional tasks. Furthermore, the affordability and variety of tablets cater to a wide spectrum of budgets and preferences. This inclusivity makes tablets accessible to a vast consumer base, from tech-savvy individuals to those new to digital devices.

Breakup by Distribution Channel:

  • Online
  • Offline

Tablets are majorly distributed through offline channels

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online and offline. According to the report, offline represented the largest segment.

Traditional retail channels, such as physical stores and authorized resellers, offer consumers a tangible and personalized shopping experience. Customers can interact with the devices, seek expert advice from sales staff, and make informed decisions based on firsthand impressions. Offline distribution also fosters immediate gratification, allowing customers to purchase and take home the product on the same day. This is particularly valuable for consumers who prioritize convenience and want to avoid waiting for shipping or delivery. Moreover, the offline segment is a preferred choice for individuals who may not be as familiar with online shopping or who have concerns about the security of digital transactions. The physical presence of a store provides a sense of trust and reliability that can be reassuring to such customers. Additionally, tablets are often seen as high-value items, and customers may prefer the assurance of in-person interactions when making such a purchase.

Breakup by Region:

Tablet Market

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Asia Pacific exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for tablets.

Asia Pacific’s vast and diverse population, coupled with rising disposable incomes, drives substantial consumer demand for electronic devices like tablets. Rapid urbanization and a growing middle class contribute to increased technology consumption in various aspects of daily life, including education, entertainment, and work. Furthermore, the Asia Pacific region showcases a robust digital ecosystem, with a strong emphasis on mobile connectivity and digital transformation. The prevalence of digital content consumption, online education, and e-commerce activities align well with the functionalities offered by tablets. In addition, the region's diverse geography and cultural landscape create a fertile ground for manufacturers to introduce a wide range of tablet offerings, catering to different preferences and price points.

Competitive Landscape:

Leading companies continuously innovate by introducing new tablet models with enhanced features. This includes improvements in processing power, display quality, battery life, and compatibility with accessories like stylus pens and detachable keyboards. Such innovations attract consumers seeking advanced functionalities. Additionally, key players often offer a diverse range of tablets tailored to different consumer segments. They develop products ranging from entry-level models for budget-conscious consumers to premium options catering to professionals and enthusiasts. This diversification allows companies to capture a broader market share. Other than this, integrating tablets into broader technology ecosystems is a strategy employed by many players. This involves seamless connectivity with other devices, such as smartphones and laptops, as well as integration with cloud services and software suites, enhancing user convenience and creating brand loyalty. Besides this, effective marketing campaigns showcasing the unique features and use cases of their tablets are integral to key players' efforts. They highlight the benefits of their products for specific consumer segments, such as students, professionals, and creatives, through targeted advertising and promotions. In line with this, collaborations with content providers, app developers, and other industry stakeholders contribute to enhancing the tablet experience. Key players establish partnerships to offer exclusive content, pre-installed applications, and services that add value to their devices.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Acer Inc.
  • Apple Inc.
  • ASUSTek Computer Inc.
  • Dell Technologies Inc.
  • Hewlett-Packard Company
  • Huawei Technologies Co. Ltd. (Huawei Investment & Holding Co., Ltd.)
  • Lenovo Group Limited
  • Microsoft Corporation
  • Nokia Corporation
  • Panasonic Holdings Corporation
  • Samsung Electronics Co. Ltd.
  • Xiaomi Corporation

Recent Developments:

  • In 2021, Apple launched the iPad Pro with an M1 chip, offering enhanced performance and graphics capabilities. It has also introduced the iPad Air (2020) with a sleek design and upgraded features.
  • Samsung Electronics Co. Ltd. released the Galaxy Tab S7 and S7+ in 2020, featuring a larger display, improved S Pen functionality, and 5G connectivity options. They are also focusing on foldable tablets like the Galaxy Z Fold Tab.
  • Microsoft unveiled the Surface Pro 7+ in 2021, targeting professionals with improved processing power and longer battery life. It is also expanding their range with devices like Surface Go and Surface Duo.

Tablet Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Product
  • Operating System
  • Screen Size
  • End User
  • Distribution Channel
  • Region
Products Covered Detachable, Slate
Operating Systems Covered Android, IOS, Windows
Screen Sizes Covered 8’’, 8’’ and Above
End Users Covered Consumer, Commercial
Distribution Channels Covered Online, Offline
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Acer Inc., Apple Inc., ASUSTek Computer Inc., Dell Technologies Inc., Hewlett-Packard Company, Huawei Technologies Co. Ltd. (Huawei Investment & Holding Co., Ltd.), Lenovo Group Limited, Microsoft Corporation, Nokia Corporation, Panasonic Holdings Corporation, Samsung Electronics Co. Ltd., Xiaomi Corporation, etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the tablet market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the global tablet market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the tablet industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global tablet market was valued at US$ 76.8 Billion in 2023.

We expect the global tablet market to exhibit a CAGR of 10.18% during 2024-2032.

The rising demand for tablets to enjoy enhanced graphics for gaming and video streaming, as they offer miniaturization, longer battery life, and gesture recognition, is primarily driving the global tablet market.

The sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations, resulting in the temporary closure of numerous end-use industries for tablets.

Based on the product, the global tablet market can be bifurcated into detachable and slate. Currently, detachable holds the majority of the total market share.

Based on the operating system, the global tablet market has been segmented into android, iOS, and windows. Among these, android currently exhibits a clear dominance in the market.

Based on the screen size, the global tablet market can be divided into 8’’ and 8’’ and above. Currently, 8’’ and above accounts for the largest market share.

Based on the end user, the global tablet market has been segregated into consumer and commercial, where consumer currently exhibits a clear dominance in the market.

Based on the distribution channel, the global tablet market can be categorized into online and offline. Currently, offline holds the majority of the total market share.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where Asia Pacific currently dominates the global market.

Some of the major players in the global tablet market include Acer Inc., Apple Inc., ASUSTek Computer Inc., Dell Technologies Inc., Hewlett-Packard Company, Huawei Technologies Co. Ltd. (Huawei Investment & Holding Co., Ltd.), Lenovo Group Limited, Microsoft Corporation, Nokia Corporation, Panasonic Holdings Corporation, Samsung Electronics Co. Ltd., and Xiaomi Corporation.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Tablet Market Report by Product (Detachable, Slate), Operating System (Android, IOS, Windows), Screen Size (8’’, 8’’ and Above), End User (Consumer, Commercial), Distribution Channel (Online, Offline), and Region 2024-2032
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-713-2163


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More