Taiwan Diaper Market

Taiwan Diaper Market Overview:

The Taiwan diaper market size reached USD 643.24 Million in 2024. The market is projected to reach USD 1,148.21 Million by 2033, exhibiting a growth rate (CAGR) of 6.65% during 2025-2033. The market is driven by a declining birth rate offset by rising demand for adult incontinence products, increasing health awareness, advanced healthcare infrastructure, and a preference for premium hygiene solutions. Technological innovation and strong retail networks also support growth. These factors continue to boost Taiwan diaper market share.

Taiwan Diaper Market Trends:

Rising Demand for Adult Incontinence Products

One of the key trends defining Taiwan's diaper market is growing demand for adult incontinence products, driven by the nation's fast-aging population. Taiwan boasts one of the highest aging rates in Asia, resulting in expanding needs for discreet, high-absorbency, and skin-friendly adult diapers. Manufacturers are reacting by creating specialized product lines that focus on comfort, ease of use, and odor control. Public health campaigns and healthcare professionals are also helping reduce the stigma associated with incontinence, encouraging early adoption of such products. Additionally, government support for elderly care and reimbursement policies further stimulate market uptake. This demographic-driven trend is a vital contributor to Taiwan diaper market growth, as it broadens the target audience beyond infants to meet the evolving needs of older consumers. For instance, in March 2024, Oji Holdings, a Japanese diaper brand with significant presence in Taiwan, announced a strategic shift in focus from baby to adult diapers to meet growing demand from aging populations worldwide. With adult diaper sales surpassing baby diapers in many markets, Oji aims to strengthen its position in adult hygiene products. The company plans to leverage its manufacturing and innovation capabilities to lead the growing adult care segment and adapt to changing global demographics.

Sustainability and Eco-Conscious Product Development

Growing emphasis on environmental sustainability is driving product innovation in Taiwan's diaper market. Environmentally friendly consumers are calling for diapers produced from biodegradable, plant-based, and chemically free raw materials. In response, local and overseas brands alike are making investments in sustainable production processes, including minimized use of plastic, recyclable packaging, and the use of renewable raw materials. Government support and public debate regarding plastic waste and global warming further fuel this trend. Businesses with a focus on sustainability in their branding are building consumer trust, particularly among urban and young consumers. This is in turn indicative of wider commitment to responsible consumption. With consumers increasingly turning towards green products, this trend constitutes the key driver of Taiwan diaper market growth and allows for long-term market sustainability and leadership in innovation. For instance, recently, ANDRITZ installed and commissioned a high-speed diaper converting line at its Naturopera’s new facility in France. The eXcelle line, developed by ANDRITZ Diatec, enables the production of both conventional and 90% bio-based baby diapers, using spunlace nonwovens made from natural fibers. This innovation supports Naturopera’s sustainability goals and positions them as a pioneer in eco-friendly diaper manufacturing.

Taiwan Diaper Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional levels for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Baby Diaper
  • Disposable Diaper
  • Training Diaper
  • Cloth Diaper
  • Swim Pants
  • Biodegradable Diaper
• Adult Diaper
  • Pad Type
  • Flat Type
  • Pant Type

The report has provided a detailed breakup and analysis of the market based on the product type. This includes baby diaper (disposable diapers, training diapers, cloth diapers, swim pants, and biodegradable diapers) and adult diaper (pad type, flat type, and pant type).

Distribution Channel Insights:

• Supermarkets and Hypermarkets 
• Pharmacies 
• Convenience Stores 
• Online Stores 
• Others 

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, pharmacies, convenience stores, online stores, and others.

Regional Insights: 

• Northern Taiwan
• Central Taiwan
• Southern Taiwan 
• Eastern Taiwan 

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Taiwan, Central Taiwan, Southern Taiwan, and Eastern Taiwan. 

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Taiwan Diaper Market News:

• In May 2025, Kimberly-Clark entered a strategic partnership with pulp producer Suzano, selling 51% of its International Family Care and Professional (IFP) business. The new venture spans 70+ countries and 22 manufacturing sites. The deal, valued at $3.4 Billion, allows Kimberly-Clark to focus on higher-growth personal care segments. Expected to close by mid-2026, the move aims to boost profitability, reduce costs, and enhance long-term shareholder value through improved operational efficiency.
• In April 2024, Yi Chun Green Technology Co., Ltd., a Taiwanese firm, created an innovative method to recycle used and defective diapers into high-quality raw materials such as plastic and paper pulp. Their process involves sterilizing, shredding, and separating diaper components, successfully recovering over 99% of materials for reuse in packaging, construction, and wastewater treatment. This energy-efficient approach tackles the environmental issues caused by diaper waste, which decomposes slowly and releases harmful pollutants

Taiwan Diaper Market Report Coverage:

Key Questions Answered in This Report:

• How has the Taiwan diaper market performed so far and how will it perform in the coming years?
• What is the breakup of the Taiwan diaper market on the basis of product type?
• What is the breakup of the Taiwan diaper market on the basis of distribution channel?
• What is the breakup of the Taiwan diaper market on the basis of region?
• What are the various stages in the value chain of the Taiwan diaper market? 
• What are the key driving factors and challenges in the Taiwan diaper market?
• What is the structure of the Taiwan diaper market and who are the key players?
• What is the degree of competition in the Taiwan diaper market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Taiwan diaper market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Taiwan diaper market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Taiwan diaper industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.