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Tampon Market Report by Type (Radially Wound Pledget, Rectangular/Square Pad), Material (Cotton, Rayon, Blended), Distribution Channel (Pharmacy and Retail Stores, Online Stores), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A4103
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Market Overview:
The global tampon market size reached US$ 5.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 8.6 Billion by 2032, exhibiting a growth rate (CAGR) of 5.3% during 2024-2032.
|
Report Attribute
|
Key Statistics |
|---|---|
|
Base Year
|
2023 |
|
Forecast Years
|
2024-2032 |
|
Historical Years
|
2018-2023
|
|
Market Size in 2023
|
US$ 5.3 Billion |
|
Market Forecast in 2032
|
US$ 8.6 Billion |
| Market Growth Rate (2024-2032) | 5.3% |
Tampons are feminine hygiene products introduced into a body cavity or canal to absorb uterine secretions or flow during menstruation. They are generally made using absorbent materials like cotton or rayon that are produced with an elemental chlorine-free bleaching process. As compared to their counterparts, such as sanitary napkins, tampons are easy to use and available in a wide range of unique sizes, shapes, and absorption capabilities. Nowadays, leading players are coming up with tampons that have small sticks of cardboard or plastic to make their application convenient and hassle-free. They are also focusing on the launch of fragrance and fragrance-free product variants.
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Tampon Market Trends:
A surge in awareness about personal hygiene among women, along with the rising female workforce participation, represents one of the key factors catalyzing the demand for disposable tampons worldwide. Moreover, governing agencies of numerous countries are undertaking initiatives to promote menstrual hygiene. For instance, under the Period Products Free Provision Act, the Scottish Government introduced a program that provides free and universal access to feminine hygiene products like tampons and pads for women of all age groups. Apart from this, as tampons are seamless, travel-friendly, and provide a protective leakage barrier. The increasing participation of women in sports and other physical activities is positively influencing their utilization across the globe for optimal function during their performance. Furthermore, the leading manufacturers are making organic tampons that are free from synthetic chemicals, pesticides, and fertilizers. This, in confluence with the growing awareness about the harmful impact of chemicals present in everyday products on health and the environment, is driving the demand for tampons around the world.
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global tampon market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type, material and distribution channel.
Breakup by Type:
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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- Radially Wound Pledget
- Rectangular/Square Pad
Breakup by Material:
- Cotton
- Rayon
- Blended
Breakup by Distribution Channel:
- Pharmacy and Retail Stores
- Online Stores
Breakup by Region:
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- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Cora, Corman S.p.A, Cotton High Tech S.L., Edgewell Personal Care Company, Johnson & Johnson, Kimberly-Clark Corporation, Lil-Lets UK Ltd (Premier FMCG (Pty) Ltd), The Procter & Gamble Company, TZMO SA and Unicharm Corporation.
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Units | US$ Billion |
| Segment Coverage | Type, Material, Distribution Channel, Region |
| Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered | Cora, Corman S.p.A, Cotton High Tech S.L., Edgewell Personal Care Company, Johnson & Johnson, Kimberly-Clark Corporation, Lil-Lets UK Ltd (Premier FMCG (Pty) Ltd), The Procter & Gamble Company, TZMO SA and Unicharm Corporation |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 3899 Five User License: US$ 4899 Corporate License: US$ 5899 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global tampon market was valued at US$ 5.3 Billion in 2023.
We expect the global tampon market to exhibit a CAGR of 5.3% during 2024-2032.
The rising demand for tampons as they are seamless, travel-friendly, and provide a protective leakage barrier, along with the introduction of organic tampons that are free from synthetic chemicals, is primarily driving the global tampon market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of tampons.
Based on the type, the global tampon market can be segmented into radially wound pledget and rectangular/square pad. Currently, radially wound pledget holds the majority of the total market share.
Based on the material, the global tampon market has been divided into cotton, rayon, and blended. Among these, blended currently exhibits a clear dominance in the market.
Based on the distribution channel, the global tampon market can be categorized into pharmacy and retail stores and online stores. Currently, pharmacy and retail stores account for the largest market share.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global tampon market include Cora, Corman S.p.A, Cotton High Tech S.L., Edgewell Personal Care Company, Johnson & Johnson, Kimberly-Clark Corporation, Lil-Lets UK Ltd (Premier FMCG (Pty) Ltd), The Procter & Gamble Company, TZMO SA, and Unicharm Corporation.
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