Television Services Market Report by Delivery Platform (Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting, Internet Protocol Television (IPTV), Over-the-top Television (OTT)), Revenue Model (Subscription, Advertisement), Broadcaster Type (Public, Commercial), and Region 2024-2032

Television Services Market Report by Delivery Platform (Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting, Internet Protocol Television (IPTV), Over-the-top Television (OTT)), Revenue Model (Subscription, Advertisement), Broadcaster Type (Public, Commercial), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A6512
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Market Overview:

The global television services market size reached US$ 357.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 543.2 Billion by 2032, exhibiting a growth rate (CAGR) of 4.5% during 2024-2032.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 357.4 Billion
Market Forecast in 2032
US$ 543.2 Billion
Market Growth Rate 2024-2032 4.5%


Television (TV) services refer to technical one-way transmission programming and on-demand streaming facility that enables subscribers to access and watch various entertainment and informational content, including news, videos, and music. These channels are usually broadcasted by television service providers using multiple delivery platforms, such as digital terrestrial and satellite broadcast and internet protocol television (IPTV). TV services provide a range of on-demand shows and channels, allow individuals to change subscriptions based on preferences, and offer pay-per-view content, including movie releases and sports events. On account of these properties, TV services are used by individuals to stream shows without any technical disruption. At present, they are commercially differentiated into public and commercial broadcaster types.

Global Television Services Market

Television Services Market Trends:

The rapid digitalization of the media and entertainment industry, the increasing usage of TV sets in respective households to stream on-demand high-definition (HD) video and audio content, and the shifting consumer inclination toward IPTV are primarily driving the market growth. In line with this, the rising internet connectivity and ongoing viewership of various over-the-top (OTT), subscription, and advertorial-based content, especially during the COVID-19 pandemic, is acting as another growth-inducing factor. Additionally, the advent of smart, internet-connected TV sets, along with the integration of the Internet of Things (IoT) to stream on-demand shows through other electronic devices, are supporting the market growth. This is further influenced by the widespread adoption of augmented reality (AR) and virtual reality (VR) technologies to attain an immersive experience while consuming digital content. Moreover, ongoing investments by leading companies on commercial TV broadcasting channels to generate revenue through ads and increase the show television rating point (TRP) is propelling the market growth. Apart from this, the establishment of Wi-Fi infrastructure across residential areas and strategic collaborations amongst key players to launch new TV services are positively augmenting the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global television services market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on delivery platform, revenue model and broadcaster type.

Breakup by Delivery Platform:

  • Digital Terrestrial Broadcast
  • Satellite Broadcast
  • Cable Television Broadcasting
  • Internet Protocol Television (IPTV)
  • Over-the-top Television (OTT)
     

Breakup by Revenue Model:

  • Subscription
  • Advertisement
     

Breakup by Broadcaster Type:

  • Public
  • Commercial
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being A&E Networks (The Walt Disney Company), AT&T Inc., CBS Corporation, Channel 4 (Independent Broadcasting Authority), China Television Service Co. Ltd., Lumen Technologies Inc., Red Bee Media (Telefonaktiebolaget LM Ericsson), Spectrum, Tata Communications (The Tata Group), TiVo Corporation (Xperi Holding Corporation), Viacom18 Media Private Limited (TV18 Broadcast Limited) and Warner Bros. Discovery Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Delivery Platform, Revenue Model, Broadcaster Type, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered A&E Networks (The Walt Disney Company), AT&T Inc., CBS Corporation, Channel 4 (Independent Broadcasting Authority), China Television Service Co. Ltd., Lumen Technologies Inc., Red Bee Media (Telefonaktiebolaget LM Ericsson), Spectrum, Tata Communications (The Tata Group), TiVo Corporation (Xperi Holding Corporation), Viacom18 Media Private Limited (TV18 Broadcast Limited) and Warner Bros. Discovery Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The global television services market was valued at US$ 357.4 Billion in 2023.

We expect the global television services market to exhibit a CAGR of 4.5% during 2024-2032.

The rising integration of the Internet of Things (IoT) to stream on-demand shows through other electronic devices, along with the widespread adoption of Augmented Reality (AR) and Virtual Reality (VR) technologies to attain an immersive experience while consuming digital content, is primarily driving the global television services market.

The sudden outbreak of the COVID-19 pandemic has led to the increasing demand for various television services, such as Over-The-Top (OTT) and subscription-based content for entertainment purposes among individuals, during the lockdown scenario.

Based on the delivery platform, the global television services market can be bifurcated into digital terrestrial broadcast, satellite broadcast, cable television broadcasting, Internet Protocol Television (IPTV), and Over-the-top Television (OTT). Currently, cable television broadcasting holds the majority of the total market share.

Based on the revenue model, the global television services market has been segmented into subscription and advertisement, where subscription currently exhibits a clear dominance in the market.

Based on the broadcaster type, the global television services market can be divided into public and commercial. Currently, commercial accounts for the largest market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global television services market include A&E Networks (The Walt Disney Company), AT&T Inc., CBS Corporation, Channel 4 (Independent Broadcasting Authority), China Television Service Co. Ltd., Lumen Technologies Inc., Red Bee Media (Telefonaktiebolaget LM Ericsson), Spectrum, Tata Communications (The Tata Group), TiVo Corporation (Xperi Holding Corporation), Viacom18 Media Private Limited (TV18 Broadcast Limited), and Warner Bros. Discovery Inc.

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Television Services Market Report by Delivery Platform (Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting, Internet Protocol Television (IPTV), Over-the-top Television (OTT)), Revenue Model (Subscription, Advertisement), Broadcaster Type (Public, Commercial), and Region 2024-2032
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