Change Language

Select Language

COVID-19
The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.

Television Services Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global television services market size reached US$ 318.84 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 433.17 Billion by 2027, exhibiting a growth rate (CAGR) of 5.10% during 2022-2027.

Television (TV) services refer to technical one-way transmission programming and on-demand streaming facility that enables subscribers to access and watch various entertainment and informational content, including news, videos, and music. These channels are usually broadcasted by television service providers using multiple delivery platforms, such as digital terrestrial and satellite broadcast and internet protocol television (IPTV). TV services provide a range of on-demand shows and channels, allow individuals to change subscriptions based on preferences, and offer pay-per-view content, including movie releases and sports events. On account of these properties, TV services are used by individuals to stream shows without any technical disruption. At present, they are commercially differentiated into public and commercial broadcaster types.

Television Services Market Trends:

The rapid digitalization of the media and entertainment industry, the increasing usage of TV sets in respective households to stream on-demand high-definition (HD) video and audio content, and the shifting consumer inclination toward IPTV are primarily driving the market growth. In line with this, the rising internet connectivity and ongoing viewership of various over-the-top (OTT), subscription, and advertorial-based content, especially during the COVID-19 pandemic, is acting as another growth-inducing factor. Additionally, the advent of smart, internet-connected TV sets, along with the integration of the Internet of Things (IoT) to stream on-demand shows through other electronic devices, are supporting the market growth. This is further influenced by the widespread adoption of augmented reality (AR) and virtual reality (VR) technologies to attain an immersive experience while consuming digital content. Moreover, ongoing investments by leading companies on commercial TV broadcasting channels to generate revenue through ads and increase the show television rating point (TRP) is propelling the market growth. Apart from this, the establishment of Wi-Fi infrastructure across residential areas and strategic collaborations amongst key players to launch new TV services are positively augmenting the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global television services market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on delivery platform, revenue model and broadcaster type.

Breakup by Delivery Platform:

  • Digital Terrestrial Broadcast
  • Satellite Broadcast
  • Cable Television Broadcasting
  • Internet Protocol Television (IPTV)
  • Over-the-top Television (OTT)
     

Breakup by Revenue Model:

  • Subscription
  • Advertisement
     

Breakup by Broadcaster Type:

  • Public
  • Commercial
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being A&E Networks (The Walt Disney Company), AT&T Inc., CBS Corporation, Channel 4 (Independent Broadcasting Authority), China Television Service Co. Ltd., Lumen Technologies Inc., Red Bee Media (Telefonaktiebolaget LM Ericsson), Spectrum, Tata Communications (The Tata Group), TiVo Corporation (Xperi Holding Corporation), Viacom18 Media Private Limited (TV18 Broadcast Limited) and Warner Bros. Discovery Inc..

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
    Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Delivery Platform, Revenue Model, Broadcaster Type, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered A&E Networks (The Walt Disney Company), AT&T Inc., CBS Corporation, Channel 4 (Independent Broadcasting Authority), China Television Service Co. Ltd., Lumen Technologies Inc., Red Bee Media (Telefonaktiebolaget LM Ericsson), Spectrum, Tata Communications (The Tata Group), TiVo Corporation (Xperi Holding Corporation), Viacom18 Media Private Limited (TV18 Broadcast Limited) and Warner Bros. Discovery Inc..
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the global television services market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global television services market?
  • What are the key regional markets?
  • What is the breakup of the market based on the delivery platform?
  • What is the breakup of the market based on the revenue model?
  • What is the breakup of the market based on the broadcaster type?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global television services market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Television Services Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Delivery Platform
    6.1    Digital Terrestrial Broadcast
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Satellite Broadcast
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Cable Television Broadcasting
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Internet Protocol Television (IPTV)
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Over-the-top Television (OTT)
        6.5.1 Market Trends
        6.5.2 Market Forecast
7    Market Breakup by Revenue Model
    7.1    Subscription
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Advertisement
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Broadcaster Type
    8.1    Public
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Commercial
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia-Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    A&E Networks (The Walt Disney Company)
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio
        14.3.2    AT&T Inc.
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
           14.3.2.3 Financials
           14.3.2.4 SWOT Analysis
        14.3.3    CBS Corporation
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio
        14.3.4    Channel 4 (Independent Broadcasting Authority)
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio
        14.3.5    China Television Service Co. Ltd.
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
        14.3.6    Lumen Technologies Inc.
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
           14.3.6.3 Financials
           14.3.6.4 SWOT Analysis
        14.3.7    Red Bee Media (Telefonaktiebolaget LM Ericsson)
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
        14.3.8    Spectrum
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
        14.3.9    Tata Communications (The Tata Group)
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio
           14.3.9.3 Financials
           14.3.9.4 SWOT Analysis
        14.3.10    TiVo Corporation (Xperi Holding Corporation)
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio
        14.3.11    Viacom18 Media Private Limited (TV18 Broadcast Limited)
           14.3.11.1 Company Overview
           14.3.11.2 Product Portfolio
        14.3.12    Warner Bros. Discovery Inc.
           14.3.12.1 Company Overview
           14.3.12.2 Product Portfolio
           14.3.12.3 Financials
           14.3.12.4 SWOT Analysis

List of Figures

Figure 1: Global: Television Services Market: Major Drivers and Challenges
Figure 2: Global: Television Services Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Television Services Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Television Services Market: Breakup by Delivery Platform (in %), 2021
Figure 5: Global: Television Services Market: Breakup by Revenue Model (in %), 2021
Figure 6: Global: Television Services Market: Breakup by Broadcaster Type (in %), 2021
Figure 7: Global: Television Services Market: Breakup by Region (in %), 2021
Figure 8: Global: Television Services (Digital Terrestrial Broadcast) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: Global: Television Services (Digital Terrestrial Broadcast) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: Global: Television Services (Satellite Broadcast) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Television Services (Satellite Broadcast) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Television Services (Cable Television Broadcasting) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Television Services (Cable Television Broadcasting) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Television Services (Internet Protocol Television (IPTV)) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Television Services (Internet Protocol Television (IPTV)) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Television Services (Over-the-top Television (OTT)) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Television Services (Over-the-top Television (OTT)) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Television Services (Subscription) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Television Services (Subscription) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Television Services (Advertisement) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Television Services (Advertisement) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Television Services (Public) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Television Services (Public) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Television Services (Commercial) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Television Services (Commercial) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: North America: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: North America: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: United States: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: United States: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Canada: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Canada: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Asia-Pacific: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Asia-Pacific: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: China: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: China: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Japan: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Japan: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: India: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: India: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: South Korea: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: South Korea: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Australia: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Australia: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Indonesia: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Indonesia: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: Others: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: Others: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Europe: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Europe: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: Germany: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: Germany: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: France: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: France: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: United Kingdom: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: United Kingdom: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Italy: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Italy: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: Spain: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: Spain: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: Russia: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: Russia: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Others: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Others: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Latin America: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Latin America: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: Brazil: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: Brazil: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Mexico: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Mexico: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Others: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Others: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: Middle East and Africa: Television Services Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: Middle East and Africa: Television Services Market: Breakup by Country (in %), 2021
Figure 74: Middle East and Africa: Television Services Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Global: Television Services Industry: SWOT Analysis
Figure 76: Global: Television Services Industry: Value Chain Analysis
Figure 77: Global: Television Services Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Television Services Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Television Services Market Forecast: Breakup by Delivery Platform (in Million US$), 2022-2027
Table 3: Global: Television Services Market Forecast: Breakup by Revenue Model (in Million US$), 2022-2027
Table 4: Global: Television Services Market Forecast: Breakup by Broadcaster Type (in Million US$), 2022-2027
Table 5: Global: Television Services Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Global: Television Services Market: Competitive Structure
Table 7: Global: Television Services Market: Key Players


Note: We value your privacy and will never rent or sell your email address. Privacy policy

Need more help?

  •   Speak to our experienced analysts for insights on the current market scenarios.
  •   Include additional segments and countries to customize the report as per your requirement.
  •   Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  •   For further assistance, please connect with our analysts.

Related Report

Purchase Options




$ 2499

REACH OUT TO US

Call us on

( US: +1-631-791-1145 )
( UK: +44-753-713-2163 )
( India: +91 120 433 0800 )


Drop us an email at

sales@imarcgroup.com

Social Links

4