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The global television services market size reached US$ 318.84 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 433.17 Billion by 2027, exhibiting a growth rate (CAGR) of 5.10% during 2022-2027.
Television (TV) services refer to technical one-way transmission programming and on-demand streaming facility that enables subscribers to access and watch various entertainment and informational content, including news, videos, and music. These channels are usually broadcasted by television service providers using multiple delivery platforms, such as digital terrestrial and satellite broadcast and internet protocol television (IPTV). TV services provide a range of on-demand shows and channels, allow individuals to change subscriptions based on preferences, and offer pay-per-view content, including movie releases and sports events. On account of these properties, TV services are used by individuals to stream shows without any technical disruption. At present, they are commercially differentiated into public and commercial broadcaster types.
The rapid digitalization of the media and entertainment industry, the increasing usage of TV sets in respective households to stream on-demand high-definition (HD) video and audio content, and the shifting consumer inclination toward IPTV are primarily driving the market growth. In line with this, the rising internet connectivity and ongoing viewership of various over-the-top (OTT), subscription, and advertorial-based content, especially during the COVID-19 pandemic, is acting as another growth-inducing factor. Additionally, the advent of smart, internet-connected TV sets, along with the integration of the Internet of Things (IoT) to stream on-demand shows through other electronic devices, are supporting the market growth. This is further influenced by the widespread adoption of augmented reality (AR) and virtual reality (VR) technologies to attain an immersive experience while consuming digital content. Moreover, ongoing investments by leading companies on commercial TV broadcasting channels to generate revenue through ads and increase the show television rating point (TRP) is propelling the market growth. Apart from this, the establishment of Wi-Fi infrastructure across residential areas and strategic collaborations amongst key players to launch new TV services are positively augmenting the market growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the global television services market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on delivery platform, revenue model and broadcaster type.
Breakup by Delivery Platform:
Breakup by Revenue Model:
Breakup by Broadcaster Type:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players being A&E Networks (The Walt Disney Company), AT&T Inc., CBS Corporation, Channel 4 (Independent Broadcasting Authority), China Television Service Co. Ltd., Lumen Technologies Inc., Red Bee Media (Telefonaktiebolaget LM Ericsson), Spectrum, Tata Communications (The Tata Group), TiVo Corporation (Xperi Holding Corporation), Viacom18 Media Private Limited (TV18 Broadcast Limited) and Warner Bros. Discovery Inc..
|Base Year of the Analysis||2021|
|Segment Coverage||Delivery Platform, Revenue Model, Broadcaster Type, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Countries Covered||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico|
|Companies Covered||A&E Networks (The Walt Disney Company), AT&T Inc., CBS Corporation, Channel 4 (Independent Broadcasting Authority), China Television Service Co. Ltd., Lumen Technologies Inc., Red Bee Media (Telefonaktiebolaget LM Ericsson), Spectrum, Tata Communications (The Tata Group), TiVo Corporation (Xperi Holding Corporation), Viacom18 Media Private Limited (TV18 Broadcast Limited) and Warner Bros. Discovery Inc..|
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