The Thailand advertising market size reached USD 4,250.71 Million in 2024. The market is projected to reach USD 6,060.56 Million by 2033, exhibiting a growth rate (CAGR) of 4.02% during 2025-2033. The industry is experiencing consistent growth driven by digitalization and increasing consumer engagement through channels. Legacy advertising channels like TV and print are still in the running, but digital advertising has a high growth trajectory. Social media, digital video, and mobile marketing are becoming integral parts of campaigns. As companies respond to changes in consumers' lifestyles and new technology, the outlook is bright. The shifting dynamics are defining the Thailand advertising market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 4,250.71 Million |
Market Forecast in 2033 | USD 6,060.56 Million |
Market Growth Rate 2025-2033 | 4.02% |
Increase in Digital Advertising Expenditure
As of May 2024, Thailand's digital advertising industry is growing rapidly with increasing usage of mobile devices and growing popularity of social media sites. The growth in e-commerce and the rapidly improving online shopping culture among Thai consumers are also driving the shift in ad expenditure to digital platforms. Social media sites, in general, have experienced increasing engagement and are therefore a critical component of marketers wishing to address younger, tech-savvy audiences. Furthermore, the recent establishment of new digital advertising rules by the Thai government is providing greater transparency to the market and improving consumer protection. The rules are anticipated to contribute towards building a more efficient and reliable digital advertising environment, enhancing growth even further. Social media alone is expected to generate over 50% of the nation's total digital ad spending by 2025. This development represents a larger pattern in the business, as digital media will continue to accelerate Thailand advertising market growth and redefine traditional advertising norms.
Shift towards Video Content
The video advertising landscape in Thailand is growing phenomenally in 2024, driven by the fast-paced growth of mobile penetration and viewing of video content through platforms such as YouTube and TikTok. Video is now an primary medium for marketers, enabling interactive, engaging content that is far more than static advertising. Younger consumers, especially those from mobile-first segments, are watching more video content, and therefore video is emerging as the format of choice to target these consumers. Short-form video is gaining popularity because it complies with the pace-of-life, mobile-led consumption patterns of contemporary users. Brands are using video ads that are not only attractive but interactive in nature too to try to connect more intensely with target audiences. The increasing demand for video is changing the Thai advertising landscape, and a definite shift towards more visual, narrative forms of advertising can be seen. Video will continue to be at the core of the changing market trends firmly establishing itself as a leading source of engagement.
Increases in Investment in Mobile Advertising
The mobile advertising market in Thailand is also growing strongly in 2024, reiterating the trend of customer behavior toward a mobile-first approach. As smartphone usage became widespread, mobile advertising assumed top billing as the choice for online promotion in the country. Thai consumers are spending more time on social networking websites and mobile apps, thereby rendering these spaces valuable to businesses seeking to reach an extremely engaged pool of consumers. Over thousands of Thai internet users browse the internet via cell phones, further driving mobile ad spend, according to recent reports. Technological advances such as location-based advertising and targeting are driving marketers to mobile advertising due to their ability to provide targeting of consumers with very relevant messages in real-time. Brands are increasingly investing in mobile advertising to leverage these opportunities with emphasis on in-app advertisements, push alerts, and video mobile. With mobile still at the helm, Thailand advertising market trends suggest that the future will be just as much driven by mobile advertising.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type.
Type Insights:
The report has provided a detailed breakup and analysis of the market based on the type. This includes television advertising, print advertising (newspaper advertising and magazine advertising), radio advertising, outdoor advertising, internet advertising (search advertising, display advertising, classified advertising, and video advertising), mobile advertising, and cinema advertising.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Bangkok, Eastern, Northeastern, Southern, Northern, and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Types Covered |
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Regions Covered | Bangkok, Eastern, Northeastern, Southern, Northern, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: