Thailand Alternative Data Market

Thailand Alternative Data Market Overview: 

The Thailand alternative data market size reached USD 55.83 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 841.53 Million by 2033, exhibiting a growth rate (CAGR) of 35.18% during 2025-2033. Key drivers of the market include rising demand for data-informed investment strategies, rapid advancements in AI and machine learning, broad digital transformation across sectors, and increased corporate interest in leveraging unconventional data sources. Collectively, these dynamics are fueling growth in Thailand alternative data market share.

Thailand Alternative Data Market Trends: 

AI‑Enabled Data Analytics Integration

The Thailand alternative data market growth is significantly influenced by the integration of artificial intelligence and machine learning into data analytics frameworks. Firms in Thailand’s banking, retail, and logistics sectors are increasingly deploying AI tools to process and derive insights from diverse data types, including satellite imagery, web traffic, and consumer behavior. This enables predictive modeling for risk management, supply chain optimization, and marketing strategies. Leading data providers offer AI-powered visualization dashboards that transform raw data into actionable intelligence. As Thailand’s corporates continue investing in AI capabilities, the reliance on alternative datasets has grown, reinforcing the country’s position in regional data ecosystems and enhancing Thailand alternative data market growth. For instance, in February 2025, Alibaba Cloud inaugurated its second data center in Thailand to meet the increasing demand for cloud services, particularly in generative AI applications. This expansion supports Thailand's digital innovation and sustainable technology initiatives. The facility enhances Alibaba Cloud's infrastructure, enabling enterprises to leverage cloud technology effectively.

E-commerce and Retail Sector Adoption

Thailand’s booming e-commerce and retail sectors are driving adoption of alternative data to support insights on consumer behavior and market trends. Online retailers and marketplaces now leverage clickstream data, social media sentiment, and mobile location data to refine personalization, pricing, and inventory decisions. These industries rely on real-time alternative data to respond promptly to shifting demand, promotional efficiency, and competitor strategies. The use of alternative data has become integral to loyalty programs, targeted advertising, and customer segmentation. With digital commerce expanding rapidly in Thailand, this data trend is fueling Thailand alternative data market growth by emphasizing granular, consumer-centric decision-making. For instance, in November 2024, Goldman Sachs expanded its use of alternative data—leveraging sources like satellite imagery and credit card transactions—to refine its retail trend forecasting. By tapping into these unconventional datasets, the firm seeks to gain sharper insights into shifting consumer behaviors and purchasing trends. This data-driven approach enhances the precision of retail investment strategies. With a strong international footprint, including operations in Thailand and Thailand, Goldman Sachs is well-positioned to offer clients localized, analytics-backed investment guidance that adapts to dynamic market conditions across regions.

Thailand Alternative Data Market Segmentation: 

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/provincial level for 2025-2033. Our report has categorized the market based on data type, industry, and end user. 

Data Type Insights: 

• Credit and Debit Card Transactions 
• Email Receipts 
• Geo-location (Foot Traffic) Records 
• Mobile Application Usage 
• Satellite and Weather Data 
• Social and Sentiment Data 
• Web Scraped Data 
• Web Traffic 
• Others 

The report has provided a detailed breakup and analysis of the market based on the data type. This includes credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data, web traffic, and others. 

Industry Insights: 

• Automotive 
• BFSI 
• Energy 
• Industrial 
• IT and Telecommunications 
• Media and Entertainment 
• Real Estate and Construction 
• Retail 
• Transportation and Logistics 
• Other 

A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics, and others. 

End User Insights: 

• Hedge Fund Operators 
• Investment Institutions 
• Retail Companies 
• Others 

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes hedge fund operators, investment institutions, retail companies, and others. 

Provinical Insights: 

• Bangkok 
• Eastern 
• Northeastern 
• Southern 
• Northern 
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Bangkok, Eastern, Northeastern, Southern, Northern, and others. 

Competitive Landscape: 

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. 

Thailand Alternative Data Market News:

• In June 2025, Bloomberg enhanced its alternative data capabilities by integrating Similarweb’s web traffic analytics into the Bloomberg Terminal. This collaboration delivers near real-time digital activity insights for over 3,000 companies in 190 countries, including Thailand and Thailand. Investors can now access a broader view of online performance, which, when combined with other alternative datasets like consumer spending and in-store foot traffic, offers a richer perspective on market behavior. This expanded data environment is particularly beneficial for industries such as SaaS, e-commerce, artificial intelligence, and healthcare, equipping investors with the intelligence needed for more strategic, data-driven decision-making.

Thailand Alternative Data Market Report Coverage: 

Key Questions Answered in This Report: 

• How has the Thailand alternative data market performed so far and how will it perform in the coming years? 
• What is the breakup of the Thailand alternative data market on the basis of data type? 
• What is the breakup of the Thailand alternative data market on the basis of industry? 
• What is the breakup of the Thailand alternative data market on the basis of end user? 
• What is the breakup of the Thailand alternative data market on the basis of region? 
• What are the various stages in the value chain of the Thailand alternative data market?
• What are the key driving factors and challenges in the Thailand alternative data market? 
• What is the structure of the Thailand alternative data market and who are the key players? 
• What is the degree of competition in the Thailand alternative data market?

Key Benefits for Stakeholders: 

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Thailand alternative data market from 2019-2033. 
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Thailand alternative data market. 
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Thailand alternative data industry and its attractiveness. 
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.