Thailand Cheese Market

Thailand Cheese Market Overview:

The Thailand cheese market size reached USD 585.79 Million in 2024. The market is projected to reach USD 913.44 Million by 2033, exhibiting a growth rate (CAGR) of 5.06% during 2025-2033. The market is driven by increasing demand in foodservice, bakery, and retail channels. Growing use of cheese as part of local cuisine, growing popularity of cheese desserts, and growing emphasis on health-focused dairy intake are fueling domestic production and imports. Urbanization, global culinary trends, and changing consumer habits also underpin innovation in products and premiumization. All of these trends combined improve the competitiveness of cheese in the national food market and drive the steady rise in Thailand cheese market share.

Thailand Cheese Market Trends:

Increased Integration of Cheese in Thai Food

One strong trend in the Thailand cheese market is the growing integration of cheese into native Thai food. People, especially younger consumers, are adopting cheese-infused versions of local foods like cheese tom yum, cheese moo ping, and spicy stir-fries topped with melted cheese. Social media and global cuisine exposure have also helped popularize cheese as an ingredient beyond traditional Western-style cuisine. Restaurants and street food stalls are reacting by introducing fusion offerings that range from familiar favorites to bold options, thus increasing cheese's use in everyday meals. Cheese-focused foodservice promotion in quick-service and casual dining applications is also supporting this trend. This shift in consumption patterns is an indicator of a broader acceptance of cheese across regional and cultural fronts, reinforcing domestic demand. These trends are fueling Thailand cheese market growth while endorsing changing market patterns toward food experimentation and cross-cultural taste acquisition.

Increased Demand for Cheese in Bakery and Dessert Products

The fast-growing bakery and dessert industry in Thailand has become one of the key drivers of cheese consumption. The application of cheddar and mozzarella, along with cream cheese, in items such as cheese-layered cakes, cheese tarts, and bread fillings has gained unprecedented popularity among urban consumers. The trend is also supported by the increasing café culture and rising interest in specialty dessert shops where cheese is highlighted as a value-added ingredient that provides texture, richness, and depth of flavor. In addition, cheese-containing drinks and frozen treats are coming up as novelty products addressing bold tastes. This growing range of applications is driving demand from industrial and artisan producers alike. Consequently, cheese imports have consistently risen, with local processors innovating to address bakers' and patisseries' requirements. The general popularity of cheese in sweet baked and desserts enhances market development and supports diversification of the trends seen in the market.

Health-Driven and Premium Cheese Product Development

Health-driven consumption habits are restructuring the cheese market in Thailand, with higher attention to premium and functional products. Low-fat, lactose-free, and organic cheese, as well as cheese supplemented with probiotics, calcium, or protein, is highly sought by consumers. This trend fits within Thailand's larger wellness trend, fueled by increasing disposable incomes, urban living, and an expanding fitness culture. Supermarkets and specialty retailers are catering by adding shelf space to imported and niche cheeses that focus on health aspects and clean-label features. Clean-label claims, animal welfare statements, and sustainable packaging are increasingly becoming key drivers of purchasing decisions. This change is creating a more educated and discerning consumer base, which in turn drives product development innovation. The transition towards health-conscious decisions and premium positioning is playing a major role in market development and emphasizing changing Thailand cheese market trends driven by lifestyle and diet changes.

Thailand Cheese Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on source, type, product, format, and distribution channel.

Source Insights:

• Cow Milk
• Buffalo Milk
• Goat Milk
• Others

The report has provided a detailed breakup and analysis of the market based on the source. This includes cow milk, buffalo milk, goat milk, and others.

Type Insights:

• Natural
• Processed

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes natural and processed.

Product Insights:

• Mozzarella
• Cheddar
• Feta
• Parmesan
• Roquefort
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes mozzarella, cheddar, feta, parmesan, roquefort, and others.

Format Insights:

• Slices
• Diced/Cubes
• Shredded
• Blocks
• Spreads
• Liquid
• Others

A detailed breakup and analysis of the market based on the format have also been provided in the report. This includes slices, diced/cubes, shredded, blocks, spreads, liquid, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty stores, online, and others.

Regional Insights:

• Bangkok
• Eastern
• Northeastern
• Southern
• Northern
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Bangkok, Eastern, Northeastern, Southern, Northern, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Thailand Cheese Market News:

• In June 2025, Dairygold Milkana Cheese Lolly in strawberry and milky ice cream flavors was introduced by KCG Corporation to 7-Eleven Thailand, transforming cheese into snackable form. Also launched were 35% less-sugar Imperial Butter Cookies and the high-end Imperial Gold Selection, adding to KCG's health-oriented and celebratory product lines in Thailand.
• In June 2023, Thai startup PB Foodtory Co., Ltd. introduced plans to roll out a pumpkin seed-based vegan cheese spread throughout Thailand. Developed for plant-based and wellness-oriented consumers, the product has a dairy-like feel with healthier fats and minerals, no added oils, and supports clean-label innovation in the Thailand market for cheese.

Thailand Cheese Market Report Coverage:

Key Questions Answered in This Report:

• How has the Thailand cheese market performed so far and how will it perform in the coming years?
• What is the breakup of the Thailand cheese market on the basis of source?
• What is the breakup of the Thailand cheese market on the basis of type?
• What is the breakup of the Thailand cheese market on the basis of product?
• What is the breakup of the Thailand cheese market on the basis of format?
• What is the breakup of the Thailand cheese market on the basis of distribution channel?
• What is the breakup of the Thailand cheese market on the basis of region?
• What are the various stages in the value chain of the Thailand cheese market? 
• What are the key driving factors and challenges in the Thailand cheese market?
• What is the structure of the Thailand cheese market and who are the key players?
• What is the degree of competition in the Thailand cheese market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Thailand cheese market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Thailand cheese market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Thailand cheese industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.