Thailand EdTech Market Size, Share, Trends and Forecast by Sector, Type, Deployment Mode, End User, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A37273

Thailand EdTech Market Overview:

The Thailand EdTech market size reached USD 1,571.15 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 4,290.86 Million by 2033, exhibiting a growth rate (CAGR) of 11.81% during 2025-2033. Increasing internet penetration, government support for digital learning, rising demand for skill development, mobile adoption, and a shift toward online education due to COVID-19 are some of the factors contributing to Thailand EdTech market share. These factors fuel innovation, accessibility, and the expansion of EdTech solutions.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 1,571.15 Million
Market Forecast in 2033	USD 4,290.86 Million
Market Growth Rate 2025-2033	11.81%

Thailand EdTech Market Trends:

AI and Gamification in Thai Education

The Thai education sector is increasingly embracing interactive, tech-driven learning experiences. Platforms that incorporate gamified elements, such as quizzes and rewards, are gaining popularity among both students and educators. The focus on personalized learning, along with engaging game-like features, is reshaping how educational content is delivered. These platforms aim to make learning more engaging and enjoyable, moving away from traditional methods. Gamification enhances student involvement and motivation, creating a more dynamic learning environment. This shift reflects a broader movement in Thai education towards innovative, fun, and effective ways of learning that keep students engaged and actively participating in their education. These factors are intensifying the Thailand EdTech market growth. For example, in March 2025, Korean metaverse EdTech company ZEP officially launched in Thailand. The platform offers AI-powered quiz creation, gamified learning, and has attracted 500,000 users during its beta in Thailand, with 1 million plays. This move aligns with the growing gamification trend in Thai education.

AI-Driven Skill Development for the EV Industry

In Thailand, a platform is transforming skill development in the growing electric vehicle (EV) industry. In collaboration with local universities, this platform offers certified training and practical experience to equip students with the expertise needed for the EV sector. As part of the "EV Ready+" program, it focuses on enhancing career prospects by providing valuable training aligned with industry needs. This initiative addresses the rising demand for specialized professionals in the EV field, preparing students for future opportunities while contributing to the development of a skilled workforce for the rapidly expanding industry. The platform ensures students receive up-to-date, relevant skills, helping them stay ahead in the evolving EV landscape. For instance, in May 2025, NetDragon Websoft, in partnership with Thailand's Ministry of Higher Education, Science, Research and Innovation (MHESI), launched the MHESI Skill platform, an AI-driven educational tool focused on the electric vehicle (EV) sector. The platform offers free, certified courses such as Basic EV Technology and Maintenance, along with practical training at Thai universities. This initiative is part of the "EV Ready+" program, aiming to enhance career prospects and skills in the growing EV industry.

Thailand EdTech Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on sector, type, deployment mode, and end user.

Sector Insights:

Preschool
K-12
Higher Education
Others

The report has provided a detailed breakup and analysis of the market based on the sector. This includes preschool, K-12, higher education, and others.

Type Insights:

Hardware
Software
Content

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes hardware, software, and content.

Deployment Mode Insights:

Cloud-based
On-premises

The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes cloud-based and on-premises.

End User Insights:

Individual Learners
Institutes
Enterprises

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes individual learners, institutes, and enterprises.

Regional Insights:

Bangkok
Eastern
Northeastern
Southern
Northern
Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Bangkok, Eastern, Northeastern, Southern, Northern, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Thailand EdTech Market News:

In June 2025, the Ministry of Education, MHESI, and Microsoft Thailand launched the THAI Academy – AI in Education project to transform Thailand’s education system with AI. This initiative aims to provide equitable access to future-ready skills, enhancing AI literacy for over 10 million citizens. The national strategy targets training 30,000 AI specialists by 2030, positioning Thailand as a leader in AI development for inclusive, sustainable growth.

Thailand EdTech Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Sector Type Deployment Mode End User Region
Sectors Covered	Preschool, K-12, Higher Education, Others
Types Covered	Hardware, Software, Content
Deployment Modes Covered	Cloud-based, On-premises
End Users Covered	Individual Learners, Institutes, Enterprises
Regions Covered	Bangkok, Eastern, Northeastern, Southern, Northern, Others
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Thailand EdTech market performed so far and how will it perform in the coming years?
What is the breakup of the Thailand EdTech market on the basis of sector?
What is the breakup of the Thailand EdTech market on the basis of type?
What is the breakup of the Thailand EdTech market on the basis of deployment mode?
What is the breakup of the Thailand EdTech market on the basis of end user?
What is the breakup of the Thailand EdTech market on the basis of region?
What are the various stages in the value chain of the Thailand EdTech market?
What are the key driving factors and challenges in the Thailand EdTech market?
What is the structure of the Thailand EdTech market and who are the key players?
What is the degree of competition in the Thailand EdTech market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Thailand EdTech market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Thailand EdTech market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Thailand EdTech industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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Thailand EdTech Market