Thailand Football Market Size, Share, Trends

Thailand Football Market Size, Share, Trends and Forecast by Type, Size, Distribution Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A38249

Thailand Football Market Overview:

The Thailand football market size reached USD 21.42 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 28.96 Million by 2033, exhibiting a growth rate (CAGR) of 3.41% during 2025-2033. The football market in Thailand is growing due to increased investment in women’s football, enhanced youth development programs, and rising financial support for domestic leagues. These initiatives improve competitiveness, attract more talent, and foster long-term fan engagement, significantly contributing to the expansion of the Thailand football market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 21.42 Million
Market Forecast in 2033	USD 28.96 Million
Market Growth Rate 2025-2033	3.41%

Thailand Football Market Trends:

Growing Investment in Women’s Football

The rise in financial backing for women's football in Thailand is a major factor propelling the growth of the market. Increasing prize money and offering travel grants for clubs in the Thai Women’s League, Thailand is enhancing the competitiveness of its women's football landscape while also promoting better talent development across all tiers. This financial support motivates clubs to invest in improved facilities, coaching, and player recruitment, thereby elevating the league’s overall quality. Moreover, these initiatives contribute to drawing in more players, sponsors, and fans to women's football. The financial rewards act as a driving force for enhancing the visibility and professionalism of women's football, resulting in increased participation from players and fans alike. Additionally, with the global expansion of women's sports, Thailand's strategic investments enable the nation to compete internationally, enhancing its football reputation. The continuous expansion of the women’s football market not only enhances the sport but also aids the overall growth of the football sector in Thailand, fostering enduring fan involvement and financial gains. In line with this trend, in January 2025, FA Thailand announced increased financial support for the Thai Women’s League 2025 to strengthen women’s football. Prize money and travel subsidies were raised for both Division 1 and Division 2 clubs, aiming to boost competition and talent development. The initiative reflects Thailand’s continued commitment to international football success.

Rise of Football Academies and Youth Development

The emergence of football academies and organized youth training initiatives is supporting the Thailand football market growth. These academies, frequently partnering with local and global clubs, emphasize the development of young talent from a young age, guaranteeing a steady stream of skilled players. Thai clubs, acknowledging the significance of youth development, are operating their own academies, investing in advanced facilities and skilled coaching to enhance the quality of play. This improved coaching standard elevates the competitiveness of the national team along with the local leagues. The quality of these programs is attracting interest from global scouts, keen to discover new talent. An important illustration of this is the collaboration between Gamba Osaka of Japan and the Bangkok Metropolitan Administration (BMA) in 2025. This memorandum of understanding (MoU) seeks to improve football training for Thai youth in BMA schools, emphasizing skill enhancement, character development, and cultural exchange. Through specialized coaching and customized programs, the collaboration aims to enhance Thai youth football to a competitive standard in Asia. By fostering this focus on youth development, Thailand is building a sustainable growth model for football, ensuring that both the sport’s popularity and the quality of players continue to rise. As a result, the long-term success of the football market is becoming more promising, with a new generation of players ready to compete at higher levels.

Thailand Football Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type, size, and distribution channel.

Type Insights:

Training Football
Match Football
Others

The report has provided a detailed breakup and analysis of the market based on the type. This includes training football, match football, and others.

Size Insights:

Size 1
Size 2
Size 3
Size 4
Size 5

A detailed breakup and analysis of the market based on the size have also been provided in the report. This includes size 1, size 2, size 3, size 4, and size 5.

Distribution Channel Insights:

Online
Offline

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online and offline.

Regional Insights:

Bangkok
Eastern
Northeastern
Southern
Northern
Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Bangkok, Eastern, Northeastern, Southern, Northern, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Thailand Football Market News:

In June 2025, GULF, AIS, and JAS secured exclusive broadcast rights for all levels of Thai football leagues from 2025/26 to 2028/29. This marks a historic step for Thailand, ensuring nationwide access through AIS PLAY and MONO29, and includes partnerships to develop talent with the English FA. The initiative aims to elevate Thai football globally and strengthen the local sports industry.
In June 2025, the Football Association of Thailand launched its “Road to Brazil 2027” strategic plan to qualify for the FIFA Women’s World Cup. The plan focuses on developing women's football from grassroots to elite levels from 2025 to 2029. Thailand is one of five Asian countries selected for the AFC–UEFA Women’s Football Programme.

Thailand Football Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Type Size Distribution Channel Region
Types Covered	Training Football, Match Football, Others
Sizes Covered	Size 1, Size 2, Size 3, Size 4, Size 5
Distribution Channels Covered	Online, Offline
Regions Covered	Bangkok, Eastern, Northeastern, Southern, Northern, Others
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Thailand football market performed so far and how will it perform in the coming years?
What is the breakup of the Thailand football market on the basis of type?
What is the breakup of the Thailand football market on the basis of size?
What is the breakup of the Thailand football market on the basis of distribution channel?
What is the breakup of the Thailand football market on the basis of region?
What are the various stages in the value chain of the Thailand football market?
What are the key driving factors and challenges in the Thailand football market?
What is the structure of the Thailand football market and who are the key players?
What is the degree of competition in the Thailand football market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Thailand football market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Thailand football market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Thailand football industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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Thailand Football Market Research Report and Industry Forecast