Thailand Handicrafts Market

Thailand Handicrafts Market Overview:

The Thailand handicrafts market size reached USD 3.63 Billion in 2024. Looking forward, the market is projected to reach USD 9.17 Billion by 2033, exhibiting a growth rate (CAGR) of 9.72% during 2025-2033. The market is driven by its rich cultural heritage, thriving tourism industry, and strong international demand for traditional products such as silk, ceramics, and wood carvings. Government programs supporting artisans and global trade fairs have enhanced visibility. Thailand handicrafts market share is expanding due to sustainable and innovative designs.

Thailand Handicrafts Market Trends:

Sustainable and Eco-Friendly Craftsmanship


Eco-friendly materials and sustainable practices are becoming a major focus in Thailand handicrafts market growth. Artisans are increasingly using bamboo, natural dyes, recycled metals, and organic fabrics to meet global demand for eco-conscious products. Handcrafted furniture, home decor, and textile products made from natural resources are gaining popularity both locally and abroad. Government-led initiatives are supporting the certification and export of eco-friendly handicrafts. Global buyers, especially in Europe and North America, prefer Thai products due to their sustainable production methods combined with cultural authenticity. This trend is not only helping preserve traditional techniques but also positioning Thailand as a key exporter of environmentally responsible handcrafted goods. For instance, in July 2025, a Thai delegation visited Assam, India, to strengthen cooperation in handicrafts, handlooms, and creative industries. The visit to NEHHDC’s Craft Promotion Centre highlighted its Eri Silk spinning mill, textile lab, and artisan network. A joint action plan with Thailand’s Creative Economy Agency was proposed, focusing on 10 collaboration pillars, including sustainable practices, digital platforms, and global exhibitions.

Blending Traditional Craftsmanship with Modern Design


Thai handicrafts are increasingly merging heritage techniques with contemporary aesthetics to meet modern consumer preferences. Traditional crafts such as Benjarong pottery, bamboo weaving, and silk weaving are being adapted into home decor, lifestyle accessories, and luxury products with modern design elements. This fusion appeals to both domestic consumers and international markets seeking authentic yet stylish handcrafted goods. Collaborations between Thai artisans and contemporary designers have resulted in innovative collections that highlight the country’s cultural richness while offering functional, modern products. This trend has strengthened Thailand handicrafts market growth and boosted its export potential. For instance, an arts and crafts exhibition, organized under a royal initiative, was held at ICONSIAM in Bangkok until the end of August 2024. It featured traditional crafts from Thailand’s four regions, including textiles, Mudmee fabric, and natural material products, along with live basketry demonstrations, cultural performances, and Thai silk handbags from the SIRIVANNAVARI brand.

Thailand Handicrafts Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on product type, distribution channel, and end use.

Product Type Insights:

• Woodware
• Artmetal Ware
• Handprinted Textiles and Scarves
• Embroidered and Crocheted Goods
• Zari and Zari Goods
• Imitation Jewelry
• Sculptures
• Pottery and Glass Wares
• Attars and Agarbattis
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes woodware, artmetal ware, handprinted textiles and scarves, embroidered and crocheted goods, zari and zari goods, imitation jewelry, sculptures, pottery and glass wares, attars and agarbattis, and others.

Distribution Channel Insights:

• Mass Retailers
• Departmental Stores
• Independent Retailers
• Specialty Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes mass retailers, departmental stores, independent retailers, specialty stores, online stores, and others.

End Use Insights:

• Residential
• Commercial

The report has provided a detailed breakup and analysis of the market based on the end use. This includes residential and commercial.

Regional Insights: 

• Bangkok 
• Eastern 
• Northeastern 
• Southern 
• Northern 
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Bangkok, Eastern, Northeastern, Southern, Northern, and others. 

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Thailand Handicrafts Market News:

• In June 2025, UNESCO, SACIT, and Siam Piwat collaborated to promote Thai handicrafts globally through the “UNESCO x SACIT x ICONCRAFT” campaign. Highlighting artisans from seven Creative Cities, the event showcased contemporary designs using traditional textiles.

Thailand Handicrafts Market Report Coverage:

Key Questions Answered in This Report:

• How has the Thailand handicrafts market performed so far and how will it perform in the coming years?
• What is the breakup of the Thailand handicrafts market on the basis of product type?
• What is the breakup of the Thailand handicrafts market on the basis of distribution channel?
• What is the breakup of the Thailand handicrafts market on the basis of end use?
• What is the breakup of the Thailand handicrafts market on the basis of region?
• What are the various stages in the value chain of the Thailand handicrafts market? 
• What are the key driving factors and challenges in the Thailand handicrafts market?
• What is the structure of the Thailand handicrafts market and who are the key players?
• What is the degree of competition in the Thailand handicrafts market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Thailand handicrafts market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Thailand handicrafts market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Thailand handicrafts industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.