Thailand Home Decor Market Size, Trends & Report 2033

Thailand Home Decor Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A40187

Thailand Home Decor Market Overview:

The Thailand home decor market size reached USD 4,897.61 Million in 2024. The market is projected to reach USD 6,886.83 Million by 2033, exhibiting a growth rate (CAGR) of 3.86% during 2025-2033. The market is driven be rising urbanization and higher disposable incomes, which have increased demand for stylish, functional home decor. In addition, the expansion of e‑commerce has simplified access, which, in turn, is boosting sales. Growing consumer appetite for personalised spaces and sustainable designs, along with strong import-export activities and digital marketing further accelerate the Thailand home decor market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 4,897.61 Million
Market Forecast in 2033	USD 6,886.83 Million
Market Growth Rate 2025-2033	3.86%

Thailand Home Decor Market Trends:

Urbanization and Functional Design

Thailand's rapid urbanisation has reshaped living environments, leading to demand for space‑efficient, multifunctional home decor. As more Thais move into apartments and condominiums, products that combine style with functionality, such as modular shelving, convertible furniture, and compact textiles, have surged in popularity. This trend aligns with the modern minimalist aesthetic described by the woodworking exhibition, reflecting a shift toward sleek, contemporary living spaces. Homeowners prioritise decor items that maximise utility without sacrificing visual appeal, encouraging manufacturers to develop tailored solutions. This evolution has propelled the Thailand home decor market growth, as demand shifts from basic furnishing to intelligent design focused on urban lifestyles driven by space constraints. For instance, LED Expo Thailand has been rebranded as the ASEAN Light + Design Expo 2025, broadening its scope beyond traditional lighting products. Scheduled for September 2025 at the IMPACT Exhibition Centre in Bangkok, the revamped event will highlight not just design, aesthetics, and smart technologies but also functional decor solutions for compact, modern urban spaces. Attendees can expect interactive installations, design-focused workshops, and cutting-edge innovations in lighting and smart home solutions.

Sustainability and Local Craft Revival

Environmental awareness and cultural appreciation have driven a resurgence of sustainable and traditional designs in Thailand's home decor sector. Consumers now favour eco‑friendly materials—such as reclaimed wood, bamboo, natural fibres—and support products with low environmental impact. The government-backed Thailand Creative & Design Center (TCDC) and Creative Economy initiatives have further elevated local craftsmanship, encouraging designers to blend heritage techniques with contemporary aesthetics. This fusion appeals to both environmentally conscious buyers and those seeking culturally rich home accents. Supporting local artisans through craft‑based decor such as hand‑woven textiles and woodwork enhances market diversity. This trend both preserves tradition and stimulates eco‑centric innovation, reinforcing Thailand home decor market growth. For instance, in February 2025, Index Living Mall launched the ASAHIKAWA series in Thailand, blending Mid-Century design with sustainable materials like retired rubber trees and recycled wood. Inspired by Japanese craftsmanship, the collection includes bedroom, dining, living, and workspace furniture. It combines retro aesthetics with modern functionality, appealing to design-conscious, eco-aware consumers seeking nostalgic yet practical home decor.

Thailand Home Decor Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional levels for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

Home Furniture
Home Textiles
Flooring
Wall Decor
Lighting
Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes home furniture, home textiles, flooring, wall decor, lighting, and others.

Distribution Channel Insights:

Home Decor Stores
Supermarkets and Hypermarkets
Online Store
Gift Shops
Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes home decor stores, supermarkets and hypermarkets, online store, gift shops, and others.

Regional Insights:

Bangkok
Eastern
Northeastern
Southern
Northern
Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Bangkok, Eastern, Northeastern, Southern, Northern, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Thailand Home Decor Market News:

In June 2025, MR. D.I.Y. secured two major wins at the 2025 Retail Asia Awards—Specialty Store of the Year (Thailand) for the second year and Store Design of the Year for its Seacon Square flagship. With over 1,000 stores, MR. D.I.Y. emphasized affordability, innovation, and community outreach, reinforcing its leadership in Thailand’s home retail and décor market.
In November 2024, Index Living Mall, Thailand’s top furniture and home decor retailer, officially entered the Indian market through an exclusive partnership with Creaticity in Pune. With a 32% modern retail market share in Thailand, ILM launched a 32,000 sq. ft. showroom offering furniture, décor, and home solutions.

Thailand Home Decor Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Distribution Channel Region
Product Types Covered	Home Furniture, Home Textiles, Flooring, Wall Decor, Lighting, Others
Distribution Channels Covered	Home Decor Stores, Supermarkets and Hypermarkets, Online Store, Gift Shops, Others
Regions Covered	Bangkok, Eastern, Northeastern, Southern, Northern, Others
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Thailand home decor market performed so far and how will it perform in the coming years?
What is the breakup of the Thailand home decor market on the basis of product type?
What is the breakup of the Thailand home decor market on the basis of distribution channel?
What is the breakup of the Thailand home decor market on the basis of region?
What are the various stages in the value chain of the Thailand home decor market?
What are the key driving factors and challenges in the Thailand home decor market?
What is the structure of the Thailand home decor market and who are the key players?
What is the degree of competition in the Thailand home decor market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Thailand home decor market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Thailand home decor market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Thailand home decor industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

Speak to our experienced analysts for insights on the current market scenarios.
Include additional segments and countries to customize the report as per your requirement.
Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
For further assistance, please connect with our analysts.

Purchase Options Discount
Offer

Request Customization

Speak to an Analyst

Request Brochure

Inquire Before Buying

Benefits of Customization

Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization

Get in Touch With Us

UNITED STATES

Phone: +1-201-971-6302

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.