Thailand Leisure Travel Market Size, Growth

Thailand Leisure Travel Market Size, Share, Trends and Forecast by Traveler Type, Age Group, Expenditure Type, Sales Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A42216

Thailand Leisure Travel Market Overview:

The Thailand leisure travel market size reached USD 5,848.24 Million in 2024. Looking forward, the market is projected to reach USD 10,536.65 Million by 2033, exhibiting a growth rate (CAGR) of 6.76% during 2025-2033. The market is fueled by Thailand's rich cultural heritage, with temples, traditional arts, and lively festivals being the cornerstones of its international appeal. Shopping centers, food tourism, and strong infrastructure support all-roundability as well as diversity, which are further contributing to the Thailand leisure travel market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 5,848.24 Million
Market Forecast in 2033	USD 10,536.65 Million
Market Growth Rate 2025-2033	6.76%

Thailand Leisure Travel Market Trends:

Cultural Heritage and Festivals

Thailand's cultural heritage is the backbone of its leisure travel industry, with a successful combination of historical depth and dynamic traditions. Some of Bangkok, Chiang Mai, and Ayutthaya's ancient temples are prominent draws for local and foreign tourists alike, providing glimpses into Buddhist lifestyles and architectural masterpieces. Events like Songkran, commemorated with countrywide water celebrations, and Loy Krathong, with skyfilled lanterns, provide experiential attractions that appeal to tourists interested in getting close to the culture. Traditional Thai performing arts, crafts, and cuisine further enrich these cultural offerings, making Thailand a magnet for experiential tourism. The government actively promotes heritage tourism through preservation projects and global campaigns, positioning the country as a cultural hub in Asia. This combination of sacred sites, artistic traditions, and festive celebrations contributes significantly to Thailand leisure travel market growth and sustained development. As of August 2025, Thailand welcomed over 20.19 million international arrivals, generating nearly THB 938 billion in tourism revenue, with China and Malaysia as the largest markets.

Shopping, Culinary Tourism, and Infrastructure

Thailand also positions itself as a regional hub for shopping and culinary tourism, supported by well-developed infrastructure. Bangkok’s luxury malls, night markets, and floating markets cater to a broad spectrum of consumer preferences, ranging from high-end fashion to artisanal crafts. Thai cuisine, known for its balance of flavors, has become a global brand, drawing culinary tourists eager to experience street food, cooking classes, and fine dining. Strong transport connectivity, including Suvarnabhumi and Don Mueang airports, as well as high-speed rail and expressways, supports domestic and inbound tourism. In September 2024, Tuniu Corporation signed a Letter of Intent with the Tourism Authority of Thailand (TAT) to strengthen cooperation in promoting Thailand as a destination for Chinese travelers. Between January and July 2024, Tuniu reported a 160% year-over-year increase in packaged tour bookings to Thailand. Event tourism, including international conferences, concerts, and sports events, further strengthens Thailand’s profile. The country’s combination of modern infrastructure, hospitality excellence, and diverse leisure activities creates an integrated tourism ecosystem that attracts repeat visitors.

Thailand Leisure Travel Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on traveler type, age group, expenditure type, and sales channel.

Traveler Type Insights:

Solo
Group

The report has provided a detailed breakup and analysis of the market based on the traveler type. This includes solo and group.

Age Group Insights:

Baby Boomers
Generation X
Millennial
Generation Z

The report has provided a detailed breakup and analysis of the market based on the age group. This includes baby boomers, generation X, millennial, and generation Z.

Expenditure Type Insights:

Lodging
Transportation
Food and Beverages
Events and Entertainment
Others

The report has provided a detailed breakup and analysis of the market based on the expenditure type. This includes lodging, transportation, food and beverages, events and entertainment, and others.

Sales Channel Insights:

Conventional Channel
Online Channel

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes conventional channel and online channel.

Regional Insights:

Bangkok
Eastern
Northeastern
Southern
Northern
Others

The report has also provided a comprehensive analysis of all major regional markets. This includes Bangkok, Eastern, Northeastern, Southern, Northern, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Thailand Leisure Travel Market News:

In June 2024, Thailand won multiple accolades in the Travel + Leisure Luxury Awards Asia Pacific 2024, reinforcing its standing in the leisure travel market. Koh Samui was named the Best Island in Asia Pacific, Bangkok was ranked the Best City in Asia Pacific, and Samui Airport placed fourth among the region’s best airports. These honors, based on reader votes collected from January to March 2024, highlight Thailand’s natural beauty, infrastructure, and government focus on developing the country as a global tourism hub.

Thailand Leisure Travel Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Traveler Type Age Group Expenditure Type Sales Channel Region
Traveler Types Covered	Solo, Group
Age Groups Covered	Baby Boomers, Generation X, Millennial, Generation Z
Expenditure Types Covered	Lodging, Transportation, Food and Beverages, Events and Entertainment, Others
Sales Channels Covered	Conventional Channel, Online Channel
Regions Covered	Bangkok, Eastern, Northeastern, Southern, Northern, Others
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Thailand leisure travel market performed so far and how will it perform in the coming years?
What is the breakup of the Thailand leisure travel market on the basis of traveler type?
What is the breakup of the Thailand leisure travel market on the basis of age group?
What is the breakup of the Thailand leisure travel market on the basis of expenditure type?
What is the breakup of the Thailand leisure travel market on the basis of sales channel?
What is the breakup of the Thailand leisure travel market on the basis of region?
What are the various stages in the value chain of the Thailand leisure travel market?
What are the key driving factors and challenges in the Thailand leisure travel market?
What is the structure of the Thailand leisure travel market and who are the key players?
What is the degree of competition in the Thailand leisure travel market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Thailand leisure travel market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Thailand leisure travel market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Thailand leisure travel industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

Speak to our experienced analysts for insights on the current market scenarios.
Include additional segments and countries to customize the report as per your requirement.
Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
For further assistance, please connect with our analysts.

Purchase Options Discount
Offer

Request Customization

Speak to an Analyst

Request Brochure

Inquire Before Buying

Benefits of Customization

Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization

Get in Touch With Us

UNITED STATES

Phone: +1-201-971-6302

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.