Thailand Mental Health Market Research Report and Industry Forecast

Thailand Mental Health Market Overview:

The Thailand mental health market size reached USD 17.05 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 36.69 Billion by 2033, exhibiting a growth rate (CAGR) of 8.89% during 2025-2033. The market is driven by rising awareness, supportive government initiatives, and expanding digital health platforms. Increased demand for accessible and affordable mental health services across urban and rural areas is transforming care delivery. Integration of mental wellness into primary healthcare further supports market expansion, contributing to a steady rise in Thailand mental health market share.

Thailand Mental Health Market Trends:

Expansion of Digital Mental Health Platforms

Thailand has seen rapid growth in digital mental health services, including smartphone apps and national web portals such as “Tor‑Teum‑Jai” (adapted from WHO tools). These platforms provide self-care guidance, stress management, and early therapy access, backed by trained volunteers. The mental health apps market alone is expanding swiftly, driven by demand for accessible, private, and on-demand support. Digital tools also aid rural reach and reduce barriers of stigma and logistics. As telepsychiatry and mobile interventions become more embedded in healthcare strategies, digital delivery channels are reshaping traditional care models, making mental health support more immediate, scalable, and user‑friendly. This technological shift is a key accelerator of Thailand’s mental health market.

Government Initiatives, Policy Reform & Community Infrastructure

The Thai government has made mental health a strategic healthcare priority through multi‑sector policies, programs, and campaigns. Initiatives include integrating mental wellness into universal health coverage, launching “Mind Month,” deploying community-based services, and building resilience through Training of Trainers (TOT) programs in high-risk areas. Strengthening public health infrastructure ensures mental health services are better regulated, funded, and accessible. These reforms are backed by national plans that emphasize prevention, workforce development, and technology integration. By embedding mental health in public health systems and decentralizing service delivery, the government is solidifying care quality and reach, crucial factors driving the Thailand mental health market growth.

Growing Social Awareness and Reduced Stigma

Thailand's expanding public discourse on mental wellbeing is eroding cultural stigma and encouraging help-seeking behavior. Historically, mental illness was intertwined with supernatural beliefs, but recent years have seen increased education, public campaigns, and media engagement normalizing mental health. Academic discussions and community workshops, especially in regions affected by trauma, are actively promoting resilience, mental literacy, and trauma-informed responses. Improved understanding of mental conditions, paired with greater acknowledgment of stress and depression challenges, has shifted societal attitudes. As stigma declines and public acceptance grows, more people are reaching out for support, fueling demand and market expansion in Thailand's mental health ecosystem.

Thailand Mental Health Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on disorder, service, and age group.

Disorder Insights:

• Schizophrenia
• Alcohol Use Disorder
• Bipolar Disorder
• Depression and Anxiety
• Post-traumatic Stress Disorder
• Substance Abuse Disorder
• Eating Disorder
• Others

The report has provided a detailed breakup and analysis of the market based on the disorder. This includes schizophrenia, alcohol use disorder, bipolar disorder, depression and anxiety, post-traumatic stress disorder, substance abuse disorder, eating disorder, and others.

Service Insights:

• Emergency Mental Health Services
• Outpatient Counselling
• Home-based Treatment Services
• Inpatient Hospital Treatment Services
• Others

A detailed breakup and analysis of the market based on the service have also been provided in the report. This includes emergency mental health services, outpatient counselling, home-based treatment services, inpatient hospital treatment services, and others.

Age Group Insights:

• Pediatric
• Adult
• Geriatric

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes pediatric, adult, and geriatric.

Regional Insights:

• Bangkok
• Eastern
• Northeastern
• Southern
• Northern
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Bangkok, Eastern, Northeastern, Southern, Northern, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Thailand Mental Health Market News:

• In June 2025, the Youth Mind Leader Network initiative was introduced to raise awareness about mental health in response to increasing anxiety and depression levels among Thai adolescents. Spearheaded by the Thai Health Promotion Foundation (ThaiHealth) in collaboration with Mindventure, the program incorporates a wide range of activities conducted in educational institutions, community spaces, and digital platforms. Its primary goal is to foster emotional resilience and cultivate empathetic skills on both individual and collective levels.

Thailand Mental Health Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Thailand mental health market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Thailand mental health market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Thailand mental health industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.