Thailand Running Gear Market Research Report and Industry Forecast

Thailand Running Gear Market Overview:

The Thailand running gear market size reached USD 176.72 Million in 2024. Looking forward, the market is projected to reach USD 317.38 Million by 2033, exhibiting a growth rate (CAGR) of 6.03% during 2025-2033. The market is driven by expanding omnichannel and digital retail experiences offering personalization, speed, and interactive service. Participation in events, running clubs, and fitness-conscious lifestyles continue to raise demand for tropical climate adapted performance gear. Ongoing innovation in climate-specific materials, localized fit, and sustainable branding further deepen consumer engagement and further augment the Thailand running gear market share.

Thailand Running Gear Market Trends:

Digital Transformation and Omnichannel Retail Growth

Thailand’s running gear market is being redefined by widespread digital adoption, expanding e‑commerce platforms, and improved logistics networks connecting Bangkok, Chiang Mai, Phuket, and regional provinces. Consumers increasingly shop online for running shoes, apparel, and accessories from both international and Thai brands, benefiting from mobile‑friendly interfaces, size guides, customer reviews, and same‑day delivery services. For instance, Nike launched its Move to Zero sustainable collection in Thailand in February 2024, introducing eco-conscious footwear and apparel crafted from recycled materials such as plastic bottles and discarded fishing nets. The launch targeted both tourists and locals, aligning with growing demand for sustainable products, and utilized a hybrid rollout strategy via digital platforms and in-store promotions. In addition to this, most physical retailers are offering interactive experiences such as gait assessment, product trial zones, and curated assortments in fitness stores and shopping malls. Live‑commerce broadcasts, social media influencer endorsements, and loyalty programs encourage engagement among younger, tech-savvy fitness consumers. Subscription-based restocking and limited‑edition collaborations further enhance customer retention. These retail innovations bridge online convenience with experiential touchpoints, increasing accessibility and appeal across both urban and suburban areas. These modern retail channels and customer‑centric offerings are integral to Thailand running gear market growth.

Growing Fitness Culture and Event Participation

Thailand’s fitness culture is expanding rapidly, driven by increased health awareness, corporate wellness initiatives, and a robust calendar of community and destination-focused races. High-participation events like the Bangkok Marathon, charity fun runs, and mountain trail races engage runners across all age groups, encouraging frequent performance gear upgrades. Consumers increasingly prioritize technical features in running products: breathable footwear, moisture-wicking fabrics, UV-protective materials, and fast-drying apparel suited to the tropical climate. Digital platforms such as virtual race apps, fitness tracking tools, and influencer-led challenges amplify engagement, while social running clubs facilitate peer-driven product discovery and brand loyalty. The recent 2024 partnership between the Tourism Authority of Thailand (Amazing Thailand), Eliud Kipchoge, and the NN Running Team positions Thailand as Asia’s leading running destination, adding global prestige and further fueling interest in technical sportswear. This alignment with elite athletic branding enhances international visibility and contributes to more frequent gear refresh cycles. Simultaneously, a growing segment of eco-conscious consumers is driving demand for sustainable gear made from recycled textiles and produced under ethical practices. Together, these factors reinforce Thailand’s momentum as a rising performance gear market with consistent long-term demand.

Thailand Running Gear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product, gender, and distribution channel.

Product Insights:

• Running Footwear
• Running Apparel
• Running Accessories
• Fitness Trackers

The report has provided a detailed breakup and analysis of the market based on the product. This includes running footwear, running apparel, running accessories, and fitness trackers.

Gender Insights:

• Male
• Female
• Unisex

The report has provided a detailed breakup and analysis of the market based on gender. This includes male, female, and unisex.

Distribution Channel Insights:

• Specialty and Sports Shops
• Supermarkets and Hypermarkets
• Department and Discount Stores
• Online
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes specialty and sports shops, supermarkets and hypermarkets, department and discount stores, online, and others.

Regional Insights:

• Bangkok
• Eastern
• Northeastern
• Southern
• Northern
• Others

The report has also provided a comprehensive analysis of all major regional markets. This includes Bangkok, Eastern, Northeastern, Southern, Northern, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Thailand Running Gear Market News:

• In August 2024, Central Retail Corporation (CRC) acquired a 75% stake in Rev Edition, the exclusive distributor of performance and lifestyle brands such as Hoka and Saucony, which operates over 150 retail outlets across Thailand and Malaysia, including Rev Runnr, the country’s leading running specialty chain. The deal reinforces CRC’s position as Thailand’s leading retailer in running shoes and sports gear.

Thailand Running Gear Market Report Coverage:

Key Questions Answered in This Report:

• How has the Thailand running gear market performed so far and how will it perform in the coming years?
• What is the breakup of the Thailand running gear market on the basis of product?
• What is the breakup of the Thailand running gear market on the basis of gender?
• What is the breakup of the Thailand running gear market on the basis of distribution channel?
• What is the breakup of the Thailand running gear market on the basis of region?
• What are the various stages in the value chain of the Thailand running gear market? 
• What are the key driving factors and challenges in the Thailand running gear market?
• What is the structure of the Thailand running gear market and who are the key players?
• What is the degree of competition in the Thailand running gear market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Thailand running gear market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Thailand running gear market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Thailand running gear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.