Toilet Care Market

Market Overview:

The global toilet care market size reached US$ 9.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 12.0 Billion by 2028, exhibiting a growth rate (CAGR) of 4.4% during 2023-2028. The rising focus on cleanliness and hygiene, the expanding development of residential, commercial, and corporate complexes, rapid urbanization, the launch of eco-friendly product variants, and ongoing product innovations and technological advancements represent some of the key factors driving the market.

Toilet care includes practices and products for maintaining cleanliness, hygiene, and functionality in toilets and their associated systems. It involves regular cleaning and disinfection to remove dirt, stains, and harmful bacteria from toilet bowls, seats, and other surfaces using toilet cleaners, disinfectants, and deodorizers.  Following such a regime helps eliminate unpleasant odors and maintain a fresh and hygienic environment. In addition to cleaning, toilet care involves the proper maintenance of flushing mechanisms, pipes, and water supply systems and addressing clogs, leaks, or running toilet issues to ensure optimal performance and prevent water wastage. Toilet care is essential for promoting good hygiene and preventing the spread of diseases. It also contributes to a more pleasant and comfortable restroom experience for users. As a result, it is practiced across individual households, public restrooms, commercial buildings, and institutions.

Toilet Care Market Trends:

The escalating consumer concerns and awareness regarding hygiene and the benefits of toilet care, coupled with significant improvements in economic conditions and the rising number of dual-income households in emerging nations, are primarily driving the market growth. Besides this, the rise in global population and expanding urbanization has resulted in an increasing number of households and commercial buildings, which, in turn, is creating a positive outlook for the market. Moreover, the increasing demand for convenient and efficient toilet care solutions due to changing lifestyles and habits and the hectic schedules of consumers is acting as another significant growth-inducing factor. In addition to this, intensive emphasis on maintaining clean and hygienic restroom facilities across commercial offices, educational institutions, and healthcare establishments is propelling the product adoption to kill germs, eliminate odors, and maintain cleanliness. Concurrent with this, the bolstering growth of the tourism and hospitality industries with the expanding establishment of hotels, resorts, and restaurants that require regular toilet care is contributing to the market growth. Furthermore, the increasing demand for eco-friendly and sustainable toilet care products that have a minimal environmental impact, such as biodegradable cleaners and water-saving flush systems, is presenting remunerative growth opportunities for the market. In line with this, ongoing technological advancements, such as the advent of automatic toilet cleaners, touchless systems, and smart toilets, are propelling the market forward.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global toilet care market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on product and application.

Product Insights:

• Liquid Toilet Cleaners
• Toilet Rim Blocks
• Others
   

The report has provided a detailed breakup and analysis of the toilet care market based on the product. This includes liquid toilet cleaners, toilet rim blocks, and others.

Application Insights:

• Household
• Commercial
   

A detailed breakup and analysis of the toilet care market based on the application has also been provided in the report. This includes household and commercial. According to the report, household accounted for the largest market share.

Regional Insights:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for toilet care. Some of the factors driving the Asia Pacific toilet care market included the escalating consumer consciousness regarding health and hygiene, the increasing development of commercial and institutional spaces, and the surging demand for eco-friendly product variants.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global toilet care market. Detailed profiles of all major companies have been provided. Some of the companies covered include Dabur India Ltd., Dainihon Jochugiku Co Ltd., Ecover, Henkel AG & Co. KGaA, Kao Corp., Reckitt Benckiser Group PLC, The Clorox Company, The Procter & Gamble Co., Unilever plc, Werner & Mertz GmbH, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Questions Answered in This Report:

• How has the global toilet care market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global toilet care market?
• What is the impact of each driver, restraint, and opportunity on the global toilet care market?
• What are the key regional markets?
• Which countries represent the most attractive toilet care market?
• What is the breakup of the market based on the product?
• Which is the most attractive product in the toilet care market?
• What is the breakup of the market based on the application?
• Which is the most attractive application in the toilet care market?
• What is the competitive structure of the global toilet care market?
• Who are the key players/companies in the global toilet care market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the toilet care market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global toilet care market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the toilet care industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.