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Toys and Games Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global toys and games market reached a value of US$ 105.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 136.9 Billion by 2027, exhibiting at a CAGR of 4.6% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Toys and games are playthings which range from rattles, dolls and toy cars to skipping ropes, board games and jigsaw puzzles. They come with an intrinsic value that adds to the overall development of children. Toys help the children to express their emotions and boost their creativity. Whereas, games are a great way to de-stress and help in improving the cognitive, physical and social skills. In recent years, the rise in the popularity of interactive and multi-functional toys and games has had a substantial impact on the toys and games industry.

The sales of toys and games based on popular characters from cartoons, TV shows and movies are escalating, in turn, propelling the market growth. Moreover, the global population is expected to grow from the current 7.6 Billion to over 9.6 Billion by 2030. Population growth coupled by continuously rising personnel disposable income levels is expected to represent a strong catalyst for the global toys and games market. Furthermore, apart from children, the sale of toys and games are also expected to be driven by older consumers, especially in segments such as action figures and accessories. Some of the other factors that are driving the demand for toys and games are adoption of free-to-play gaming, increasing popularity of educational and scientific toys, growing demand for eco-friendly toys, etc. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global toys and games market, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on product type and distribution channel

Breakup by Product Type:

  • Plush Toys 
  • Infant /Preschool Toys
  • Activity Toys 
  • Dolls
  • Games and Puzzles 
  • Ride-Ons
  • Others


On the basis of product type, the market has been segmented into plush toys, infant/pre-school toys, activity toys, dolls, games and puzzles, ride-ons and others.

Breakup by Distribution Channel:

  • Specialty Stores
  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Online Stores
  • General Stores
     

On the basis of distribution channel, the market has been segmented into speciality stores, supermarkets and hypermarkets, departmental stores, online and general stores. Amongst these, specialty stores represent the largest segment.

Breakup by Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America


By region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Asia Pacific holds the largest share in the market.

Competitive Landscape:

The competitive landscape of the market has also been examined in the report with some of the major players being Hasbro, Mattel, Ravensburger, Tomy, The Lego Group, Funtastic, JAKKS Pacific, Lansay, LeapFrog Enterprises, MGA Entertainment, Playmates Toys, ToyQuest, Vivid Imaginations, etc.

This report provides a deep insight into the global toys and games market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the toys and games market in any manner.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Product Type, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Hasbro, Mattel, Ravensburger, Tomy, The Lego Group, Funtastic, JAKKS Pacific, Lansay, LeapFrog Enterprises, MGA Entertainment, Playmates Toys, ToyQuest and Vivid Imaginations
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the global toys and games market performed so far and how will it perform in the coming years?
  • What are the key regions in the global toys and games market?
  • What has been the impact of COVID-19 on the global toys and games market?
  • Which are the popular product types in the global toys and games market?
  • Which are the popular distribution channels in the global toys and games market?
  • What are the various stages in the value chain of the global toys and games market?
  • What are the key driving factors and challenges in the global toys and games market?
  • What is the structure of the global toys and games market and who are the key players?
  • What is the degree of competition in the global toys and games market?
  • How are toys and games manufactured?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Toys and Games Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact Of COVID-19
    5.4    Price Analysis
        5.4.1    Key Price Indicators
        5.4.2    Price Structure
        5.4.3    Margin Analysis
    5.5    Market Breakup by Product Type
    5.6    Market Breakup by Distribution Channel
    5.7    Market Breakup by Region
    5.8    Market Forecast
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
        5.10.1    Overview
        5.10.2    Research and Development
        5.10.3    Raw Material Procurement
        5.10.4    Manufacturing
        5.10.5    Marketing
        5.10.6    Distribution
        5.10.7    End-Use
    5.11    Porter’s Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
6   Market Breakup by Product Type
    6.1    Plush Toys 
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Infant /Preschool Toys
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Activity Toys 
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Dolls
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Games and Puzzles 
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Ride-Ons
        6.6.1 Market Trends
        6.6.2 Market Forecast
    6.7    Others
        6.7.1 Market Trends
        6.7.2 Market Forecast
7   Market Breakup by Distribution Channel
    7.1    Specialty Stores
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Supermarkets and Hypermarkets
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Departmental Stores
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Online Stores
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    General Stores
        7.5.1 Market Trends
        7.5.2 Market Forecast
8   Market Breakup by Region
    8.1    North America
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Europe
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Asia Pacific
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Middle East and Africa
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Latin America
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Toys and Games Manufacturing Process
    9.1    Product Overview
    9.2    Raw Material Requirements
    9.3    Manufacturing Process
    9.4    Key Success and Risk Factors
10  Competitive Landscape
    10.1    Market Structure
    10.2    Key Players
    10.3    Profiles of Key Players
        10.3.1    Hasbro
        10.3.2    Mattel
        10.3.3    Ravensburger
        10.3.4    Tomy
        10.3.5    The Lego Group
        10.3.6    Funtastic
        10.3.7    JAKKS Pacific
        10.3.8    Lansay
        10.3.9    LeapFrog Enterprises
        10.3.10    MGA Entertainment
        10.3.11    Playmates Toys
        10.3.12    ToyQuest
        10.3.13    Vivid Imaginations

List of Figures

Figure 1: Global: Toys and Games Market: Major Drivers and Challenges
Figure 2: Global: Toys and Games Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Toys and Games Market: Breakup by Product Type (in %), 2021
Figure 4: Global: Toys and Games Market: Breakup by Distribution Channel (in %), 2021
Figure 5: Global: Toys and Games Market: Breakup by Region (in %), 2021
Figure 6: Global: Toys and Games Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 7: Global: Toys and Games Industry: SWOT Analysis
Figure 8: Global: Toys and Games Industry: Value Chain Analysis
Figure 9: Global: Toys and Games Industry: Porter’s Five Forces Analysis
Figure 10: Global: Toys and Games (Plush Toys) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Toys and Games (Plush Toys) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Toys and Games (Infant/Preschool Toys) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Toys and Games (Infant/Preschool Toys) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Toys and Games (Activity Toys) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Toys and Games (Activity Toys) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Toys and Games (Dolls) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Toys and Games (Dolls) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Toys and Games (Games and Puzzles) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Toys and Games (Games and Puzzles) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Toys and Games (Ride-Ons) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Toys and Games (Ride-Ons) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Toys and Games (Other Product Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Toys and Games (Other Product Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Toys and Games Market: Sales through Specialty Stores (in Million US$), 2016 & 2021
Figure 25: Global: Toys and Games Market Forecast: Sales through Specialty Stores (in Million US$), 2022-2027
Figure 26: Global: Toys and Games Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2016 & 2021
Figure 27: Global: Toys and Games Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2022-2027
Figure 28: Global: Toys and Games Market: Sales through Departmental Stores (in Million US$), 2016 & 2021
Figure 29: Global: Toys and Games Market Forecast: Sales through Departmental Stores (in Million US$), 2022-2027
Figure 30: Global: Toys and Games Market: Sales through Online Stores (in Million US$), 2016 & 2021
Figure 31: Global: Toys and Games Market Forecast: Sales through Online Stores (in Million US$), 2022-2027
Figure 32: Global: Toys and Games Market: Sales through General Stores (in Million US$), 2016 & 2021
Figure 33: Global: Toys and Games Market Forecast: Sales through General Stores (in Million US$), 2022-2027
Figure 34: North America: Toys and Games Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: North America: Toys and Games Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Europe: Toys and Games Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Europe: Toys and Games Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: Asia Pacific: Toys and Games Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: Asia Pacific: Toys and Games Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: Middle East and Africa: Toys and Games Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: Middle East and Africa: Toys and Games Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Latin America: Toys and Games Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Latin America: Toys and Games Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Toys and Games Manufacturing: Detailed Process Flow

List of Tables

Table 1: Global: Toys and Games Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Toys and Games Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 3: Global: Toys and Games Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 4: Global: Toys and Games Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 5: Toys and Games Manufacturing: Raw Material Requirements
Table 6: Global: Toys and Games Market: Competitive Structure
Table 7: Global: Toys and Games Market: Key Players

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