The Tunisia couscous market grew at a CAGR of around 5% in value terms during the historical period of 2014-2019. Couscous refers to a type of North African food that is prepared by crushed and steamed semolina made of durum wheat. Apart from being versatile and economical, couscous is loaded with nutritional qualities and provides macro and micro-nutrients required in a balanced diet. Couscous is the national dish of Tunisia and is generally served as a main course by combining sauces, meat, and vegetables, or as dessert, salad, sides, etc.
Owing to the growing working population with hectic and stressful lifestyles; convenient and easy-to-cook food products, such as couscous, have gained increasing popularity in the region. Furthermore, the rapid consumer shift towards high-protein and low-calorie diet in Tunisia has further catalyzed the demand for couscous. Additionally, couscous is convenient, affordable, and can be used in various traditional Tunisian recipes by mixing it with lamb meat, fish meat, or dry fruits, etc. Moreover, catalyzed by the rapid growth of the foodservice sector, along with the strengthening of retail channels in the country, the consumption of couscous is expected to rise in the coming years. Looking forward, the market volume is expected to continue its strong growth during the forecast period.
Market Breakup by Thickness
Market Breakup by SKUs
Market Breakup by Distribution Channel
The report has also examined the competitive landscape of the market and some of the key players include L’Epi D’Or, La Rose Blanche Group, La Société des Industries Alimentaires Maghrébine (SIAM), Medilife, and Societe Les Industries Alimentaires Randa SA (SIA RANDA).
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