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Tunisia Couscous Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

The Tunisia couscous market grew at a CAGR of around 5% in value terms during the historical period of 2014-2019. Couscous refers to a type of North African food that is prepared by crushed and steamed semolina made of durum wheat. Apart from being versatile and economical, couscous is loaded with nutritional qualities and provides macro and micro-nutrients required in a balanced diet. Couscous is the national dish of Tunisia and is generally served as a main course by combining sauces, meat, and vegetables, or as dessert, salad, sides, etc.

Owing to the growing working population with hectic and stressful lifestyles; convenient and easy-to-cook food products, such as couscous, have gained increasing popularity in the region. Furthermore, the rapid consumer shift towards high-protein and low-calorie diet in Tunisia has further catalyzed the demand for couscous. Additionally, couscous is convenient, affordable, and can be used in various traditional Tunisian recipes by mixing it with lamb meat, fish meat, or dry fruits, etc. Moreover, catalyzed by the rapid growth of the foodservice sector, along with the strengthening of retail channels in the country, the consumption of couscous is expected to rise in the coming years. Looking forward, the market volume is expected to continue its strong growth during the forecast period.

Report Scope:

Market Breakup by Thickness

  • Fine Couscous
  • Medium Couscous
  • Thick Couscous
     

Market Breakup by SKUs

  • 1 Kg
  • 5 Kg
  • 25 Kg
  • Others
     

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Independent Retailers
  • Online
  • Others
     

Competitive Landscape:

The report has also examined the competitive landscape of the market and some of the key players include L’Epi D’Or, La Rose Blanche Group, La Société des Industries Alimentaires Maghrébine (SIAM), Medilife, and Societe Les Industries Alimentaires Randa SA (SIA RANDA).

Key Questions Answered in This Report:

  • How has the Tunisia couscous market performed so far and how will it perform in the coming years?
  • What is the breakup of the Tunisia couscous market based on the thickness?
  • What is the breakup of the Tunisia couscous market based on the SKUs?
  • What is the breakup of the Tunisia couscous market based on the distribution channel?
  • What are the key driving factors and challenges in the Tunisia couscous market?
  • What is the structure of the Tunisia couscous market and who are the key players?
  • What is the degree of competition in the Tunisia couscous market?
  • What is the market share of key players in the Tunisia couscous market?
  • What is the market share of key brands in the Tunisia couscous market?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Tunisia Couscous Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Forecast
6    Market Breakup by Thickness
    6.1    Fine Couscous
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Medium Couscous
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Thick Couscous
        6.3.1    Market Trends
        6.3.2    Market Forecast
7    Market Breakup by SKUs
    7.1    1 Kg
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    5 Kg
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    25 Kg
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Others
        7.4.1    Market Trends
        7.4.2    Market Forecast
8    Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Convenience Stores
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Independent Retailers
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Online
        8.4.1    Market Trends
        8.4.2    Market Forecast
    8.5    Others
        8.5.1    Market Trends
        8.5.2    Market Forecast
9    SWOT Analysis
    9.1    Overview
    9.2    Strengths
    9.3    Weaknesses
    9.4    Opportunities
    9.5    Threats
10    Value Chain Analysis
    10.1    Overview
    10.2    Inbound Logistics
    10.3    Operations
    10.4    Outbound Logistics
    10.5    Marketing and Sales
11    Prices Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Competitive Landscape
    13.1    Market Structure
    13.2    Key Players Product Benchmarking
    13.3    Key Players & Brands Market Share
    13.4    Profiles of Key Players
        13.4.1    L’Epi D’Or
            13.4.1.1    Company Overview
            13.4.1.2    Product Portfolio
            13.4.1.3    SWOT Analysis
        13.4.2    La Rose Blanche Group
            13.4.2.1    Company Overview
            13.4.2.2    Product Portfolio
            13.4.2.3    SWOT Analysis
        13.4.3    La Société des Industries Alimentaires Maghrébine (SIAM)
            13.4.3.1    Company Overview
            13.4.3.2    Product Portfolio
            13.4.3.3    SWOT Analysis
        13.4.4    Medilife
            13.4.4.1    Company Overview
            13.4.4.2    Product Portfolio
            13.4.4.3    SWOT Analysis
        13.4.5    Societe Les Industries Alimentaires Randa SA (SIA RANDA)
            13.4.5.1    Company Overview
            13.4.5.2    Product Portfolio
            13.4.5.3    SWOT Analysis

List of Figures

Figure 1: Tunisia: Couscous Market: Major Drivers and Challenges
Figure 2: Tunisia: Couscous Market: Consumption Volume (in Tonnes), 2014-2019
Figure 3: Tunisia: Couscous Market: Sales Value (in Million US$), 2014-2019
Figure 4: Tunisia: Couscous Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 5: Tunisia: Couscous Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 6: Tunisia: Fine Couscous Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 7: Tunisia: Fine Couscous Market: Sales Value (in Million US$), 2014 & 2019
Figure 8: Tunisia: Fine Couscous Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 9: Tunisia: Fine Couscous Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 10: Tunisia: Medium Couscous Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 11: Tunisia: Medium Couscous Market: Sales Value (in Million US$), 2014 & 2019
Figure 12: Tunisia: Medium Couscous Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 13: Tunisia: Medium Couscous  Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 14: Tunisia: Thick Couscous Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 15: Tunisia: Thick Couscous Market: Sales Value (in Million US$), 2014 & 2019
Figure 16: Tunisia: Thick Couscous Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 17: Tunisia: Thick Couscous Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 18: Tunisia: Couscous (1 Kg) Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 19: Tunisia: Couscous (1 Kg) Market: Sales Value (in Million US$), 2014 & 2019
Figure 20: Tunisia: Couscous (1 Kg) Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 21: Tunisia: Couscous (1 Kg) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 22: Tunisia: Couscous (5 Kg) Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 23: Tunisia: Couscous (5 Kg) Market: Sales Value (in Million US$), 2014 & 2019
Figure 24: Tunisia: Couscous (5 Kg) Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 25: Tunisia: Couscous (5 Kg) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 26: Tunisia: Couscous (25 Kg) Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 27: Tunisia: Couscous (25 Kg) Market: Sales Value (in Million US$), 2014 & 2019
Figure 28: Tunisia: Couscous (25 Kg) Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 29: Tunisia: Couscous (25 Kg) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 30: Tunisia: Couscous (Others) Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 31: Tunisia: Couscous (Others) Market: Sales Value (in Million US$), 2014 & 2019
Figure 32: Tunisia: Couscous (Others) Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 33: Tunisia: Couscous (Others) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 34: Tunisia: Couscous (Supermarkets and Hypermarkets) Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 35: Tunisia: Couscous (Supermarkets and Hypermarkets) Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 36: Tunisia: Couscous (Convenience Stores) Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 37: Tunisia: Couscous (Convenience Stores) Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 38: Tunisia: Couscous (Independent Retailers) Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 39: Tunisia: Couscous (Independent Retailers) Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 40: Tunisia: Couscous (Online) Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 41: Tunisia: Couscous (Online) Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 42: Tunisia: Couscous (Others) Market: Consumption Volume (in Tonnes), 2014 & 2019
Figure 43: Tunisia: Couscous (Others) Market Forecast: Consumption Volume (in Tonnes), 2020-2025
Figure 44: Tunisia: Couscous Industry: SWOT Analysis
Figure 45: Tunisia: Couscous Industry: Value Chain Analysis
Figure 46: Tunisia: Dried Pasta Prices Vs Couscous Prices (in US$/ Kg), 2014-2019
Figure 47: Tunisia: Dried Pasta Prices Vs Couscous Prices (in US$/ Kg), 2020-2025
Figure 48: Tunisia: Couscous Industry: Porter’s Five Forces Analysis
Figure 49: Tunisia: Couscous Market: Key Players & Brands Share (Volume Terms), 2019
Figure 50: Tunisia: Couscous Market: Key Players & Brands Share (Value Terms), 2019

List of Tables

Table 1: Tunisia: Couscous Market: Key Industry Highlights, 2019 & 2025
Table 2: Tunisia: Couscous Consumption Volume Forecast: Breakup by Thickness (in Tonnes), 2020-2025
Table 3: Tunisia: Couscous Consumption Volume Forecast: Breakup by SKUs (in Million US$), 2020-2025
Table 4: Tunisia: Couscous Consumption Volume Forecast: Breakup by Distribution Channel (in Million US$), 2020-2025
Table 5: Tunisia: Couscous Market Structure
Table 6: Tunisia: Couscous Industry: Key Players Product Benchmarking

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