Turkey Biscuits Market

Turkey Biscuits Market Overview:

The Turkey biscuits market size reached USD 1.67 Billion in 2024. The market is projected to reach USD 2.21 Billion by 2033, exhibiting a growth rate (CAGR) of 2.84% during 2025-2033. The increased presence of modern packaging technologies has enhanced item appeal, with resealable packs and single-serve formats that cater to on-the-go consumption needs. Besides this, on social media platforms, discounts, free samples, festive packaging, and limited-edition flavors are often promoted by brands to encourage impulse buying and trial of new products, thus contributing to the expansion of the Turkey biscuits market share.

Turkey Biscuits Market Trends:

Rising demand for packaged food items

High demand for packaged food items is a major factor fueling the growth of the market in Turkey, as people are seeking hygienic, ready-to-eat (RTE), and long-lasting food options that provide both convenience and safety. Rising concerns about food safety and quality standards have encouraged people to shift from unpackaged traditional snacks to biscuits, which are available in secure and attractive packaging that assures freshness. Rising urbanization is further fueling this shift, as more people are moving to cities with fast-paced lifestyles and limited time for home cooking, creating stronger reliance on packaged snacks like biscuits. The World Bank collection of development indicators reported Turkey's urban population at 66,613,051 in 2024. Additionally, rising disposable incomes allow people to explore premium packaged biscuit varieties with innovative flavors, healthier ingredients, and portion-controlled packs. The increased presence of modern packaging technologies has also enhanced product appeal, with resealable packs and single-serve formats that cater to on-the-go consumption needs. With evolving preferences for hygiene, convenience, and quality assurance, the need for packaged food items continues to bolster the Turkey biscuits market growth.

Increasing promotional campaigns by leading brands

Rising promotional campaigns by leading brands are enhancing product visibility, influencing consumer choices, and creating strong brand loyalty. Companies are actively investing in television commercials, billboards, digital advertisements, and in-store promotions to attract both children and adults, positioning biscuits as an everyday indulgence and convenient snack option. Social media users are further amplifying this trend, as digital platforms are providing brands with opportunities to run engaging campaigns and creative content that appeal to younger demographics. As per the DataReportal, in January 2024, Turkey had 57.50 Million social media users, representing 66.8% of its total population. Discounts, free samples, festive packaging, and limited-edition flavors are often promoted to encourage impulse buying and trial of new products. These campaigns not only drive higher sales but also create emotional connections between consumers and brands, particularly during cultural events and national celebrations.

Expansion of retail channels

The broadening of retail infrastructure in Turkey is improving accessibility, availability, and visibility of biscuits across both urban and semi-urban regions. As per the IMARC Group, the Turkey retail market size reached USD 391.2 Billion in 2024. The rapid growth of supermarkets, hypermarkets, and convenience stores provides wider distribution channels, while dedicated shelf placements and attractive displays encourage impulse purchases. Organized retail also enables brands to promote new flavors, premium ranges, and value packs, making biscuits more appealing to diverse consumer groups. The parallel expansion of e-commerce portals is further strengthening this trend, offering doorstep delivery, subscription packs, and exclusive online promotions that enhance user convenience. The broadening of retail outlets also supports small and regional biscuit producers by giving them access to broader markets.

Turkey Biscuits Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, ingredient, packaging type, and distribution channel.

Product Type Insights:

• Crackers and Savory Biscuits
  • Plain Crackers
  • Flavored Crackers
• Sweet Biscuits
  • Plain Biscuits
  • Cookies
  • Sandwich Biscuits
  • Chocolate-Coated Biscuits
  • Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes crackers and savory biscuits (plain crackers and flavored crackers) and sweet biscuits (plain biscuits, cookies, sandwich biscuits, chocolate-coated biscuits, and others).

Ingredient Insights:

• Wheat
• Oats
• Millets
• Others

A detailed breakup and analysis of the market based on the ingredient have also been provided in the report. This includes wheat, oats, millets, and others.

Packaging Type Insights:

• Pouches/Packets
• Jars
• Boxes
• Others

The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes pouches/packets, jars, boxes, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Independent Bakery
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, independent bakery, online stores, and others.

Regional Insights:

• Marmara
• Central Anatolia
• Mediterranean
• Aegean
• Southeastern Anatolia
• Black Sea
• Eastern Anatolia

The report has also provided a comprehensive analysis of all the major regional markets, which include Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Turkey Biscuits Market Report Coverage:

Key Questions Answered in This Report:

• How has the Turkey biscuits market performed so far and how will it perform in the coming years?
• What is the breakup of the Turkey biscuits market on the basis of product type?
• What is the breakup of the Turkey biscuits market on the basis of ingredient?
• What is the breakup of the Turkey biscuits market on the basis of packaging type?
• What is the breakup of the Turkey biscuits market on the basis of distribution channel?
• What is the breakup of the Turkey biscuits market on the basis of region?
• What are the various stages in the value chain of the Turkey biscuits market? 
• What are the key driving factors and challenges in the Turkey biscuits market?
• What is the structure of the Turkey biscuits market and who are the key players?
• What is the degree of competition in the Turkey biscuits market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Turkey biscuits market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Turkey biscuits market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Turkey biscuits industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.