Turkey Bottled Water Market

Turkey Bottled Water Market Overview:

The Turkey bottled water market size reached USD 3.54 Billion in 2024. Looking forward, the market is projected to reach USD 6.73 Billion by 2033, exhibiting a growth rate (CAGR) of 6.65% during 2025-2033. The market is experiencing stable growth driven by increasing health awareness, rising urbanization, and greater reliance on packaged drinking water due to concerns over tap water quality. Consumer preference is shifting toward mineral-rich and purified options, while tourism and outdoor consumption also support demand. Competitive pricing and widespread distribution networks are driving market expansion, collectively shaping the evolving landscape of Turkey bottled water market share.

Turkey Bottled Water Market Trends:

Eco-Friendly Packaging Initiatives

Sustainability has become a central concern in the Turkey bottled water market, driving brands to adopt environmentally friendly packaging options. Companies are shifting from traditional plastics to recyclable, biodegradable, or plant-based materials. Some brands are also offering reusable containers and promoting return programs to minimize plastic waste. These efforts not only address rising environmental issues but also resonate with eco-conscious consumers, particularly younger audiences. Increasing regulatory pressure and consumer interest in greener alternatives are motivating manufacturers to innovate their packaging designs while maintaining durability and visual appeal. As sustainability increasingly influences buying choices, eco-friendly packaging is transforming from being a trend into a competitive essential, reshaping brand identity and long-term strategies within the market.

Rising Demand for Small and Portable Bottles 

Convenience plays a significant role in consumer behavior, driving the demand for compact, easy-to-carry bottled water formats. Turkey bottled water market growth is supported by the growing popularity of small and portable bottles, especially among office workers, students, and travelers. These sizes cater to the demands of fast-paced urban living, providing a convenient grab-and-go option for daily hydration. Their cost-effectiveness and portability also make them perfect for vending machines, convenience stores, and events. Brands are designing ergonomic shapes and including re-sealable caps to improve user experience. Furthermore, smaller bottles are being marketed toward children and health-conscious individuals keeping track of their water intake. This trend toward portability is set to persist as functional convenience becomes increasingly important across various consumer segments.

Expansion of Private Label Products

Private label bottled water is swiftly gaining popularity in Turkey, particularly among cost-conscious consumers. Major supermarket chains and retail outlets are creating their own bottled water brands, offering competitive prices while maintaining quality. These store-branded products are available in a range of sizes and packaging types to meet diverse customer preferences. Trust in retail brands, along with potential cost savings, is leading more consumers to select private labels over established national brands. For retailers, these in-house offerings yield better profit margins and offer greater control over supply chains. As competition grows, private label bottled water is anticipated to secure a larger portion of the market, enhancing accessibility and consumer choice.

Turkey Bottled Water Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, distribution channel, and packaging type.

Product Type Insights:

• Still
• Carbonated
• Flavored
• Mineral

The report has provided a detailed breakup and analysis of the market based on the product type. This includes still, carbonated, flavored, and mineral.

Distribution Channel Insights:

• Supermarkets/Hypermarkets
• Convenience Stores
• Direct Sales
• On-Trade
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets/hypermarkets, convenience stores, direct sales, on-trade, and others.

Packaging Type Insights:

• PET Bottles
•  Metal Cans
•  Others

The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes PET bottles, metal cans, and others.

Regional Insights:

• Marmara
• Central Anatolia
• Mediterranean
• Aegean
• Southeastern Anatolia
• Black Sea
• Eastern Anatolia

The report has also provided a comprehensive analysis of all the major regional markets, which include Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Turkey Bottled Water Market News:

• In March 2025, Turkish conglomerate Gürok launched its mineral water brand, AVOYA, aiming to stand out in the competitive market. With a focus on taste, health, and natural ingredients, AVOYA features both pure and flavored varieties. A robust marketing campaign supports its ambition to reach 80,000 sales points by 2025.
• In April 2023, Şişecam introduced Turkey's lightest mineral water bottle, which was awarded third place at the İMSAD Investing in the Future Awards. This innovative and eco-friendly bottle reduces carbon emissions by 19% during production and by 14% during transport, promoting sustainability. It is set to be launched in international markets soon.

Turkey Bottled Water Market Report Coverage:

Key Questions Answered in This Report:

• How has the Turkey bottled water market performed so far and how will it perform in the coming years?
• What is the breakup of the Turkey bottled water market on the basis of product type?
• What is the breakup of the Turkey bottled water market on the basis of distribution channel?
• What is the breakup of the Turkey bottled water market on the basis of packaging type?
• What is the breakup of the Turkey bottled water market on the basis of region?
• What are the various stages in the value chain of the Turkey bottled water market? 
• What are the key driving factors and challenges in the Turkey bottled water market?
• What is the structure of the Turkey bottled water market and who are the key players?
• What is the degree of competition in the Turkey bottled water market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Turkey bottled water market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Turkey bottled water market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Turkey bottled water industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.