Turkey Car Rental Market Size, Share, Trends and Forecast by Booking Type, Rental Length, Vehicle Type, Application, End-User, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A41952

Turkey Car Rental Market Overview:

The Turkey car rental market size reached USD 1.09 Billion in 2024. The market is projected to reach USD 1.68 Billion by 2033, exhibiting a growth rate (CAGR) of 4.39% during 2025-2033. The market is experiencing steady growth driven by rising tourism, urban mobility needs, and increasing demand for convenient transportation options. The industry is changing with digital booking systems, varied rental lengths, and varied vehicle types to meet different segments of customers. Major players are concentrating on improving service quality and strengthening regional reach. The increasing integration of technology is increasingly defining consumer conduct and service delivery in the Turkey car rental market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 1.09 Billion
Market Forecast in 2033	USD 1.68 Billion
Market Growth Rate 2025-2033	4.39%

Turkey Car Rental Market Trends:

Strong Fleet Growth Fueled by Demand

Turkey car rental market has demonstrated significant expansion, supported by rising domestic travel, tourism recovery, and increasing urban mobility needs. Rental fleet size continues to grow in response to higher consumer demand, driven by both short-term leisure use and long-term corporate contracts. According to reports, the active rental fleet reached 242,200 vehicles. In April 2025, this figure marked a notable increase compared to the same period in the previous year, highlighting strong momentum in fleet investment. Operators are also focusing on vehicle diversification, introducing a wider range of models to accommodate varying customer preferences across different regions. Seasonal surges particularly during spring and summer months, further driving capacity planning and vehicle acquisition. Additionally, favorable leasing conditions and broader access to financing are enabling fleet growth without compromising operational stability. Turkey car rental market growth continues to reflect these trends, with consistent demand from both individual and institutional customers shaping expansion strategies and driving further professionalization within the sector.

Rising Presence of Green Mobility Options

Sustainability priorities are increasingly shaping the structure and strategy of the sector. As global and local attention on climate action intensifies, rental operators are gradually integrating more low-emission and electric vehicles into their fleets. Regulatory support and evolving consumer preferences are key contributors to this shift. Hybrid and electric vehicles have gained meaningful presence, as companies align offerings with environmental standards and respond to growing demand for eco-friendly alternatives. In 2025, the sector's progress in green mobility was further underscored by broader nationwide initiatives around emissions reduction and energy efficiency in transportation. Although traditional internal combustion engine vehicles still represent a significant share, the adoption rate of cleaner vehicle technologies is steadily increasing. As these vehicles become more accessible and charging infrastructure continues to improve, their representation within rental fleets is expected to rise. These adjustments are not only reducing the environmental impact but also helping rental providers meet modern customer expectations. The adoption of sustainable practices remains a defining feature of evolving Turkey car rental market trends and is likely to influence investment strategies in the years ahead.

Acceleration of Digital Rental Platforms and Shared Mobility

Digitalization of the Turkey car rental market continues to progress, transforming how mobility services are accessed and delivered. Online channels have simplified booking procedures, allowing users to choose cars, personalize rental terms, and book in real time. As customers increasingly prioritize convenience and efficiency, demand for app-based and contactless services has increased. Car-sharing services, especially in cities, have also gained wider traction with the option of short-term, demand-based mobility. These trends were supported in 2025 with the increasing smartphone penetration and rollout of mobile payment infrastructure in key cities. Operators are reacting by strengthening their digital ecosystems, investing in easy-to-use interfaces, automated check-in functionalities, and real-time fleet monitoring. These innovations not only enhance customer experience but also minimize operational inefficiencies. With the market tilting toward digital-first schemes, data analytics is increasingly being used for demand forecasting, vehicle allocation, and pricing strategies. These innovations remain key drivers behind the market, as providers respond to evolving expectations in a competitive and dynamic environment.

Turkey Car Rental Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on booking type, rental length, vehicle type, application, and end-user.

Booking Type Insights:

Offline Booking
Online Booking

The report has provided a detailed breakup and analysis of the market based on the booking type. This includes offline booking and online booking.

Rental Length Insights:

Short Term
Long Term

A detailed breakup and analysis of the market based on the rental length have also been provided in the report. This includes short term and long term.

Vehicle Type Insights:

Luxury
Executive
Economy
SUVs
Others

The report has provided a detailed breakup and analysis of the market based on the vehicle type. This includes luxury, executive, economy, SUVs, and others.

Application Insights:

Leisure/Tourism
Business

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes leisure/tourism and business.

End-User Insights:

Self-Driven
Chauffeur-Driven

The report has provided a detailed breakup and analysis of the market based on the end-user. This includes self-driven, and chauffeur-driven.

Regional Insights:

Marmara
Central Anatolia
Mediterranean
Aegean
Southeastern Anatolia
Black Sea
Eastern Anatolia

The report has also provided a comprehensive analysis of all the major regional markets, which include Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Turkey Car Rental Market News:

April 2025: Regal Car Hire has introduced premium car rental services directly from Dalaman Airport, enhancing accessibility for travelers across Turkey. The company now offers a diverse fleet from compact urban vehicles to spacious minibuses designed to meet a variety of travel needs. With user-friendly booking, seamless pickup, and dedicated on-ground assistance, Regal Car Hire delivers a smooth and comfortable mobility experience. This strategic move reinforces the operator’s commitment to superior service within Turkey’s dynamic travel landscape, elevating presence of Turkey’s car rental industry.
June 2025: Green Motion Turkey has embarked on an impressive expansion across the country, significantly enhancing its car rental footprint and visibility. Green Motion has established many new locations, both airport and city-based, solidifying its presence in prominent Turkish tourist spots. This extensive expansion is a testament to the commitment and strategic focus of Green Motion Turkey's management and staff, proving their persistent interest in expanding customer service reach across the country.

Turkey Car Rental Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Booking Type Rental Length Vehicle Type Application End-User Region
Booking Types Covered	Offline Booking, Online Booking
Rental Lengths Covered	Short Term, Long Term
Vehicle Types Covered	Luxury, Executive, Economy, SUVs, Others
Applications Covered	Leisure/Tourism, Business
End-Users Covered	Self-Driven, Chauffeur-Driven
Regions Covered	Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, Eastern Anatolia
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Turkey car rental market performed so far and how will it perform in the coming years?
What is the breakup of the Turkey car rental market on the basis of booking type?
What is the breakup of the Turkey car rental market on the basis of rental length?
What is the breakup of the Turkey car rental market on the basis of vehicle type?
What is the breakup of the Turkey car rental market on the basis of application?
What is the breakup of the Turkey car rental market on the basis of end-user?
What is the breakup of the Turkey car rental market on the basis of region?
What are the various stages in the value chain of the Turkey car rental market?
What are the key driving factors and challenges in the Turkey car rental market?
What is the structure of the Turkey car rental market and who are the key players?
What is the degree of competition in the Turkey car rental market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Turkey car rental market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Turkey car rental market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Turkey car rental industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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Turkey Car Rental Market