Turkey Corporate Wellness Market

Turkey Corporate Wellness Market Overview:

The Turkey corporate wellness market size reached USD 619.77 Million in 2024. The market is projected to reach USD 1,058.69 Million by ​2033​, exhibiting a growth rate (CAGR) of 6.13% during ​2025-2033​. At present, companies are offering virtual fitness classes, online counseling, mental wellness apps, and digital assessments to support remote teams. These resources assist employees in sustaining healthy habits and remaining engaged. Besides this, the growing adoption of artificial intelligence (AI) is fueling the Turkey corporate wellness market share.

Turkey Corporate Wellness Market Trends:

Increasing adoption of hybrid and remote work arrangements

As more organizations in Turkey are adopting flexible work structures, they are recognizing the new challenges that employees are facing, such as isolation, lack of physical activity, poor work-life balance, and increased screen time. According to industry reports, in November 2024, 95% of employers in Turkey indicated that flexible work arrangements enhanced retention, while 46% observed reduced turnover. These issues are affecting both mental and physical health, encouraging employers to invest in wellness programs that are accessible beyond the office. Companies are responding by offering virtual fitness classes, online counseling, mental wellness apps, and digital health assessments to support remote teams. These tools help employees maintain healthy routines, stay engaged, and feel supported regardless of their location. Wellness initiatives are also adapted to offer flexibility, allowing participation at different times and from different devices. Employers are utilizing digital platforms to track participation and outcomes, aiding them in improving the effectiveness of their programs. As employee expectations are shifting towards more personalized and convenient wellness support, businesses are integrating well-being into their broader remote work strategies. This transition to hybrid and remote models highlights the importance of emotional connection and regular check-ins.

Rising popularity of mental health awareness

Increasing popularity of mental health awareness is fueling the Turkey corporate wellness market growth. As discussions around mental illnesses, including stress and anxiety, are becoming more open, employers are recognizing the importance of supporting emotional and psychological health. As per industry reports, in 2024, approximately 38% of individuals in Turkey experienced mental health issues. Firms are incorporating mental health programs, including therapy options, stress reduction workshops, mindfulness activities, and mental health days to aid employees in coping with daily pressures. Employees also feel more empowered to seek help, increasing participation in wellness programs. The younger workforce, in particular, values mental health support as part of their overall job satisfaction. Businesses are adopting these programs not only to improve employee well-being but also to decrease absenteeism and healthcare costs.

Growing use of AI

Increasing adoption of AI is positively influencing the market. AI tools help analyze employee health data, identify stress patterns, and recommend customized wellness plans based on individual needs. Employers use AI-based chatbots and virtual assistants to provide instant mental health support, fitness tips, and wellness reminders, making support more accessible and consistent. AI also aids in tracking participation and measuring the effectiveness of wellness activities, allowing companies to adjust programs for better outcomes. By automating routine wellness tasks, AI reduces the burden on human resource (HR) teams and ensures continuous engagement. As companies in Turkey are aiming to improve workforce productivity and well-being, AI is becoming a valuable tool in enhancing corporate wellness strategies and expanding the market. As per industry reports, the AI market in Turkey is expected to hit USD 7.37 Billion by 2030.

Turkey Corporate Wellness Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for ​2025-2033​. Our report has categorized the market based on service, category, delivery, and organization size.

Service Insights:

• Health Risk Assessment
• Fitness
• Smoking Cessation
• Health Screening
• Nutrition and Weight Management
• Stress Management
• Others

The report has provided a detailed breakup and analysis of the market based on the service. This includes health risk assessment, fitness, smoking cessation, health screening, nutrition and weight management, stress management, and others.

Category Insights:

• Fitness and Nutrition Consultants
• Psychological Therapists
• Organizations/Employers

A detailed breakup and analysis of the market based on the category have also been provided in the report. This includes fitness and nutrition consultants, psychological therapists, and organizations/employers.

Delivery Insights:

• Onsite
• Offsite

The report has provided a detailed breakup and analysis of the market based on the delivery. This includes onsite and offsite.

Organization Size Insights:

• Small Scale Organizations
• Medium Scale Organizations
• Large Scale Organizations

A detailed breakup and analysis of the market based on the organization size have also been provided in the report. This includes small scale organizations, medium scale organizations, and large-scale organizations.

Regional Insights:

• Marmara
• Central Anatolia
• Mediterranean
• Aegean
• Southeastern Anatolia
• Blacksea
• Eastern Anatolia

The report has also provided a comprehensive analysis of all the major regional markets, which include Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, and Eastern Anatolia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Turkey Corporate Wellness Market Report Coverage:

Key Questions Answered in This Report:

• How has the Turkey corporate wellness market performed so far and how will it perform in the coming years?
• What is the breakup of the Turkey corporate wellness market on the basis of service?
• What is the breakup of the Turkey corporate wellness market on the basis of category?
• What is the breakup of the Turkey corporate wellness market on the basis of delivery?
• What is the breakup of the Turkey corporate wellness market on the basis of organization size?
• What is the breakup of the Turkey corporate wellness market on the basis of region?
• What are the various stages in the value chain of the Turkey corporate wellness market? 
• What are the key driving factors and challenges in the Turkey corporate wellness market?
• What is the structure of the Turkey corporate wellness market and who are the key players?
• What is the degree of competition in the Turkey corporate wellness market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Turkey corporate wellness market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Turkey corporate wellness market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Turkey corporate wellness industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.