Turkey Halal Food Market

Turkey Halal Food Market Overview:

The Turkey halal food market size reached USD 35.29 Billion in 2024. The market is projected to reach USD 94.57 Billion by 2033, exhibiting a growth rate (CAGR) of 10.36% during 2025-2033. E-commerce facilitates cross-border trade, supporting exports of Turkish halal products to Muslim-majority countries and regions with the growing halal demand. Besides this, with the government endorsing halal travel as a strategic pillar, the broadening of tourism activities is contributing to the expansion of the Turkey halal food market share.

Turkey Halal Food Market Trends:

Broadening of e-commerce portals

The expansion of e-commerce portals is fueling the growth of the market in Turkey, as digital platforms are transforming the way people access and purchase food products. As per the IMARC Group, the Turkey e-commerce market size reached USD 235.1 Billion in 2024. Increasing acceptance of online shopping is allowing halal food manufacturers and retailers to connect with a broader audience, both locally and globally, free from the constraints of conventional stores. As smartphone usage is rising, along with secure payment systems and dependable delivery networks, individuals find it easy to purchase halal-certified products online, including meat, poultry, packaged items, and ready-to-eat (RTE) meals. This shift is particularly beneficial for niche halal brands and small businesses that gain visibility and competitiveness through digital platforms. Online marketplaces also allow individuals to verify certifications, read reviews, and compare item offerings, increasing confidence and transparency in halal food purchases. Moreover, e-commerce facilitates cross-border trade, supporting exports of Turkish halal products to Muslim-majority countries and regions with the growing halal demand. Subscription-based models, flash sales, and personalized promotions on e-commerce portals are further boosting user engagement.

Increasing tourism activities

Rising tourism activities are propelling the Turkey halal food market growth, as millions of international visitors, particularly from Muslim-majority countries, are seeking halal-compliant dining options during their stay. As per industry reports, in 2024, Turkey hosted 52.63 Million foreign tourists, reflecting a 6.9% rise from 2023. Turkey’s reputation as a cultural, historical, and leisure destination attracts tourists who prioritize halal-certified meals, thereby catalyzing the demand across restaurants, hotels, and catering services. The growth of halal tourism packages and specialized halal-friendly hotels is further fueling the market expansion, as food and beverage (F&B) operators align their menus with global halal standards to cater to diverse tourist preferences. Rising domestic and international events, cultural festivals, and religious tourism also contribute to higher consumption of halal-certified food items. The influx of tourists is not only boosting local foodservice revenues but also driving product innovations and greater availability of halal-certified packaged food items in airports, hotels, and retail outlets. With the government promoting halal travel as a strategic pillar, the broadening of tourism activities continues to strengthen Turkey’s halal food ecosystem, ensuring a robust and sustainable demand base.

Turkey Halal Food Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product and distribution channel.

Product Insights:

• Meat, Poultry and Seafood
• Fruits and Vegetables
• Dairy Products
• Cereals and Grains
• Oil, Fats and Waxes
• Confectionery
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes meat, poultry and seafood, fruits and vegetables, dairy products, cereals and grains, oil, fats and waxes, confectionery, and others.

Distribution Channel Insights:

• Traditional Retailers
• Supermarkets and Hypermarkets
• Online
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes traditional retailers, supermarkets and hypermarkets, online, and others.

Regional Insights:

• Marmara
• Central Anatolia
• Mediterranean
• Aegean
• Southeastern Anatolia
• Black Sea
• Eastern Anatolia

The report has also provided a comprehensive analysis of all the major regional markets, which include Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Turkey Halal Food Market News:

• In October 2024, the European halal food leader Halal Fried Chicken was set to introduce halal-certified fried chicken to Turkish consumers. The brand intended to obtain all its ingredients from local sources, a choice that would benefit local suppliers and generate a positive impact across Turkey’s economy.

Turkey Halal Food Market Report Coverage:

Key Questions Answered in This Report:

• How has the Turkey halal food market performed so far and how will it perform in the coming years?
• What is the breakup of the Turkey halal food market on the basis of product?
• What is the breakup of the Turkey halal food market on the basis of distribution channel?
• What is the breakup of the Turkey halal food market on the basis of region?
• What are the various stages in the value chain of the Turkey halal food market? 
• What are the key driving factors and challenges in the Turkey halal food market?
• What is the structure of the Turkey halal food market and who are the key players?
• What is the degree of competition in the Turkey halal food market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Turkey halal food market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Turkey halal food market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Turkey halal food industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.