Turkey Home Decor Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A40590

Turkey Home Decor Market Overview:

The Turkey home decor market size reached USD 6,840.67 Million in 2024. The market is projected to reach USD 9,660.83 Million by 2033, exhibiting a growth rate (CAGR) of 3.91% during 2025-2033. Factors driving the market include rising disposable incomes, increasing urbanization, and a shift toward online shopping platforms. The popularity of internationally inspired designs and enhanced digital retail infrastructure also help fuel Turkey home decor market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 6,840.67 Million
Market Forecast in 2033	USD 9,660.83 Million
Market Growth Rate 2025-2033	3.91%

Turkey Home Decor Market Trends:

Digital Transformation and Omni‑Channel Retail 

In 2024, Turkey’s e-commerce sector saw a growth of 61.7%, reaching a total transaction volume of 3 trillion TRY. The number of transactions reached 5.91 billion, with 1.85 billion of those related to retail e-commerce, marking a 10.1% increase compared to the previous year. The Turkey home decor market growth is being propelled by a shift toward omni‑channel retail strategies, with consumers favoring both in‑store experiences and e‑commerce platforms. Retailers are enhancing their online storefronts, integrating augmented reality (AR) tools to visualize furniture within users’ homes, and providing flexible delivery and setup options. These investments in digital infrastructure improve user convenience and significantly widen customer reach beyond major metropolitan areas. Consequently, households in cities like Istanbul, Ankara, and Izmir are increasingly sourcing home décor items online, driving growth and expanding the market share of digitally enabled retailers.

Modernized Small‑Space and Multifunctional Solutions 

Urban densification in Turkish cities is fueling demand for furniture that maximizes small living spaces. The trend is central to ongoing Turkey home decor market growth. By December 2024, Türkiye's population had grown to 85.66 million, marking an increase of 292,567 from the previous year. The annual growth rate rose to 3.4 per thousand, with 93.4% of the population now residing in urban areas. Manufacturers are introducing multifunctional pieces—such as convertible sofas, extendable dining tables, modular shelving units, and wall-mounted storage systems—to address spatial constraints. These designs typically feature minimalist aesthetics with clean lines and neutral palettes, catering to modern sensibilities. As apartment sizes decrease, demand for compact, efficient solutions continues to rise, encouraging brands to innovate with space-saving and versatile products aimed at both functionality and style.

Turkey Home Decor Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional levels for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

Home Furniture
Home Textiles
Flooring
Wall Decor
Lighting
Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes home furniture, home textiles, flooring, wall decor, lighting, and others.

Distribution Channel Insights:

Home Decor Stores
Supermarkets and Hypermarkets
Online Store
Gift Shops
Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes home decor stores, supermarkets and hypermarkets, online store, gift shops, and others.

Regional Insights:

Marmara
Central Anatolia
Mediterranean
Aegean
Southeastern Anatolia
Black Sea
Eastern Anatolia

The report has also provided a comprehensive analysis of all the major regional markets, which include Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Turkey Home Decor Market News:

In October 2024, Danish retailer Flying Tiger Copenhagen entered the Turkish market through a partnership with Karaca Group, a leading homeware brand. The first store was opened in Istanbul, with further plans for 100 locations across Turkey within five years. The partnership aims to introduce Flying Tiger's diverse range of products, including home decor, toys, and kitchenware, to Turkish consumers.
In September 2024, Turkish brand Konfor Furniture entered the Indian market through a partnership with Creaticity, launching a 12,000 sq ft showroom in Pune. The collection features Turkish-inspired home décor like sofas, beds, wardrobes, and storage solutions tailored for urban Indian spaces. Expansion plans include e-commerce and wider retail presence.

Turkey Home Decor Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Distribution Channel Region
Product Types Covered	Home Furniture, Home Textiles, Flooring, Wall Decor, Lighting, Others
Distribution Channels Covered	Home Decor Stores, Supermarkets and Hypermarkets, Online Store, Gift Shops, Others
Regions Covered	Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, Eastern Anatolia
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Turkey home decor market performed so far and how will it perform in the coming years?
What is the breakup of the Turkey home decor market on the basis of product type?
What is the breakup of the Turkey home decor market on the basis of distribution channel?
What is the breakup of the Turkey home decor market on the basis of region?
What are the various stages in the value chain of the Turkey home decor market?
What are the key driving factors and challenges in the Turkey home decor market?
What is the structure of the Turkey home decor market and who are the key players?
What is the degree of competition in the Turkey home decor market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Turkey home decor market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Turkey home decor market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Turkey home decor industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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Turkey Home Decor Market