Turkey Mobile Payments Market

Turkey Mobile Payments Market Overview:

The Turkey mobile payments market size reached USD 23,382.66 Million in 2024. The market is projected to reach USD 91,367.42 Million by 2033, exhibiting a growth rate (CAGR) of 16.35% during 2025-2033. The market is driven by rising smartphone penetration, expanding internet connectivity, and a young, tech-savvy population embracing digital financial solutions. Government initiatives promoting cashless transactions and regulatory support for fintech innovations further fuel growth. Increasing e-commerce activities, coupled with consumer demand for convenience, speed, and security, are accelerating adoption. Additionally, the COVID-19 pandemic boosted contactless payment preferences, while banks and fintech firms’ investments in advanced mobile wallets, quick response (QR) payments, and seamless user experiences continue to strengthen Turkey mobile payments market share.

Turkey Mobile Payments Market Trends:

Government Initiatives and Regulatory Support

The Turkish government and regulatory authorities are a key Turkey mobile payments market trend accelerating the market demand. Policies that encourage digital transformation in financial services aim to reduce reliance on cash and build a cashless economy. The Central Bank of Turkey has been actively promoting innovative payment infrastructures such as the Instant and Continuous Transfer of Funds (FAST) system, which enables 24/7 instant payments. Regulatory frameworks supporting fintech startups and easing licensing procedures encourage competition and technological innovation in the market. Additionally, the government’s backing of digital identity and authentication systems enhances trust in mobile payment platforms by improving security and compliance. Tax incentives and awareness campaigns further encourage both merchants and consumers to adopt digital channels. This supportive ecosystem fosters collaboration between banks, telecoms, and fintech firms, ultimately driving the expansion and integration of mobile payments across Turkey’s economy.

Rising Smartphone Penetration and Internet Connectivity

One of the strongest drivers of Turkey’s mobile payments market is the rapid growth of smartphone adoption and widespread internet access. Turkey has a relatively young, urban, and digitally engaged population, which makes mobile devices central to daily life. Affordable smartphones and competitive data plans have enabled more consumers to access mobile banking and payment apps. As internet speeds improve with the expansion of (4G) and rollout of fifth generation (5G), mobile transactions become faster and more reliable, encouraging frequent use. This creates an environment where both consumers and businesses increasingly prefer digital payments over traditional methods. Moreover, improved connectivity fosters innovations in mobile wallets, peer-to-peer transfers, and QR-based payments. With smartphones becoming essential financial tools, their rising penetration ensures broader financial inclusion, driving market expansion and reshaping how Turkish consumers manage everyday transactions.

Growth of E-Commerce and Consumer Demand for Convenience

Turkey’s e-commerce sector has become a key driver of mobile payments, reaching TRY 1.85 trillion (USD 64 billion) in 2023, a 115% year-on-year increase, according to the Ministry of Trade. Online shopping has surged due to rising internet access, competitive pricing, and wider product availability, with younger, tech-savvy consumers demanding faster, safer, and more convenient solutions. This has accelerated the adoption of mobile wallets, in-app payments, and contactless methods. The COVID-19 pandemic further reinforced digital and touch-free preferences, boosting consumer reliance on mobile channels. Platforms integrating loyalty programs, installment plans, and personalized offers add further appeal. For merchants, mobile payments reduce cash-handling costs and provide faster settlements, making them increasingly attractive. With digital shopping now central to consumer behavior, seamless, secure, and user-friendly payment solutions remain crucial to sustaining Turkey mobile payments market growth.

Turkey Mobile Payments Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on mode of transaction and application.

Mode of Transaction Insights:

• WAP
• NFC
• SMS
• USSD
• Others

A detailed breakup and analysis of the market based on the mode of transaction have also been provided in the report. This includes WAP, NFC, SMS, USSD, and others.

Application Insights:

• Entertainment
• Energy and Utilities
• Healthcare
• Retail
• Hospitality and Transportation
• Others

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes entertainment, energy and utilities, healthcare, retail, hospitality and transportation, and others.

Regional Insights:

• Marmara 
• Central Anatolia
• Mediterranean 
• Aegean 
• Southeastern Anatolia 
• Black Sea
• Eastern Anatolia

The report has also provided a comprehensive analysis of all the major regional markets, which include Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Turkey Mobile Payments Market News:

• In August 2025, Türkiye’s Competition Authority launched an investigation into Google over its Play Store payment practices. The probe examines whether Google violated competition law by forcing developers to use Google Play Billing and restricting them from informing users about alternative payment methods. This follows earlier fines, including TL 355 million in July and TL 2.61 billion in December, as regulators intensify scrutiny of Google’s dominance across payments, advertising, and digital services in Türkiye.
• In March 2025, VTB launched QR code payments for purchases in Turkey, allowing customers to pay by scanning receipts or terminals via the VTB Online app. Transactions are made in rubles and converted to Turkish lira without commission, with limits set between 10 and 350,000 rubles. The service, already active in neighboring countries, expands VTB’s digital payment solutions. Meanwhile, Sberbank is also testing a similar QR code payment service in Turkey.

Turkey Mobile Payments Market Report Coverage:

Key Questions Answered in This Report:

• How has the Turkey mobile payments market performed so far and how will it perform in the coming years?
• What is the breakup of the Turkey mobile payments market on the basis of mode of transactions?
• What is the breakup of the Turkey mobile payments market on the basis of application?
• What is the breakup of the Turkey mobile payments market on the basis of region?
• What are the various stages in the value chain of the Turkey mobile payments market? 
• What are the key driving factors and challenges in the Turkey mobile payments market?
• What is the structure of the Turkey mobile payments market and who are the key players?
• What is the degree of competition in the Turkey mobile payments market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Turkey mobile payments market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Turkey mobile payments market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Turkey mobile payments industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.