Turkey Mushroom Market

Turkey Mushroom Market Overview:

The Turkey mushroom market size reached USD 933.53 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,651.42 Million by 2033, exhibiting a growth rate (CAGR) of 5.87% during 2025-2033. The growing health awareness and shift towards preventive care is driving the demand for mushrooms owing to their nutritional benefits. Furthermore, the rise of e-commerce platforms, which improves access to a wider variety of mushrooms and convenient home delivery, are contributing to the expansion of the Turkey mushroom market share.

Turkey Mushroom Market Trends:

Rising Health Awareness

The growing public awareness about health and nutrition, especially concerning the prevention and management of chronic diseases, is positively influencing the market. Mushrooms, celebrated for their low-calorie nature and high levels of antioxidants, fiber, and vital nutrients, are gaining popularity as a functional food that promotes immune health and fights inflammation. This trend is greatly shaped by recent governmental health initiatives and increasing worries about non-communicable diseases. For instance, the Ministry of Health stated that from November 1, 2024, to January 31, 2025, a total of 10 million 564 thousand 192 individuals were examined for chronic diseases, and 1 million 573 thousand 769 were found to have chronic conditions, underscoring the extent of health issues confronting the population. The extensive identification of ongoing health problems is leading to a shift in consumer habits toward healthier food choices, including a rise in mushroom intake. Consumers are progressively incorporating mushrooms into their diets as a precaution and as part of wider lifestyle modifications intended for managing diagnosed health issues. As a result, Turkey's mushroom market is gaining significant traction, with demand and production increasing to satisfy the dietary requirements of a health-aware population reacting to official health reports and advice.

Rise of E-Commerce

The increasing number of e-commerce and online retail platforms is influencing the Turkey mushroom market growth by creating new avenues for sales and expansion. Online grocery shopping platforms allow consumers to easily explore and buy a broader selection of fresh and packaged mushrooms, including unique varieties that might not be found in conventional local shops. These platforms typically offer detailed product information, customer feedback, and recipe ideas, which enhance consumer trust and encourage culinary experimentation with mushrooms in daily meals. The ease of home delivery is especially attractive to busy city residents and health-oriented consumers who want fresh fruits and vegetables without the inconvenience of regular trips to the store. Additionally, e-commerce enables mushroom cultivators and niche producers to sell straight to customers, eliminating middlemen and increasing their market access. This direct-to-consumer (DTC) approach aids smaller manufacturers and fosters creativity in product choices. This rise in online activity is further underscored by the IMARC Group, which stated that the e-commerce market size in Turkey will reach USD 1,774.5 Billion by 2033, highlighting the sector’s substantial growth and possibilities. As internet access and digital skills expand, online platforms are becoming a vital factor in enhancing the accessibility of mushrooms nationwide, leading to higher consumption and market expansion.

Turkey Mushroom Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on mushroom type, form, distribution channel, and end use.

Mushroom Type Insights:

• Button Mushroom
• Shiitake Mushroom
• Oyster Mushroom
• Others

The report has provided a detailed breakup and analysis of the market based on the mushroom type. This includes button mushroom, shiitake mushroom, oyster mushroom, and others.

Form Insights:

• Fresh Mushroom
• Canned Mushroom
• Dried Mushroom
• Others

A detailed breakup and analysis of the market based on the form have also been provided in the report. This includes fresh mushroom, canned mushroom, dried mushroom, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Grocery Stores
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, grocery stores, online stores, and others.

End Use Insights:

• Food Processing Industry
• Food Service Sector
• Direct Consumption
• Others

A detailed breakup and analysis of the market based on the end use have also been provided in the report. This includes food processing industry, food service sector, direct consumption, and others.

Regional Insights:

• Marmara
• Central Anatolia
• Mediterranean
• Aegean
• Southeastern Anatolia
• Black Sea
• Eastern Anatolia

The report has also provided a comprehensive analysis of all the major regional markets, which include Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

 Turkey Mushroom Market News:

• In December 2024, researchers led by Dr. Oğuzhan Kaygusuz discovered four new mushroom species from the Entoloma genus in southern Turkey. The study raised Turkey known Entoloma species count from 61 to 65. This finding highlighted the country's rich biodiversity and global importance in mycological research.
• In April 2024, the Yeşilüzümlü Mushroom Festival celebrated the prized morel mushroom in the village of Uzumlu, near Fethiye. The event featured local food, crafts, wine, and traditional dancing, drawing both locals and tourists.

Turkey Mushroom Market Report Coverage:

Key Questions Answered in This Report:

• How has the Turkey mushroom market performed so far and how will it perform in the coming years?
• What is the breakup of the Turkey mushroom market on the basis of mushroom type?
• What is the breakup of the Turkey mushroom market on the basis of form?
• What is the breakup of the Turkey mushroom market on the basis of distribution channel?
• What is the breakup of the Turkey mushroom market on the basis of end use?
• What is the breakup of the Turkey mushroom market on the basis of region?
• What are the various stages in the value chain of the Turkey mushroom market? 
• What are the key driving factors and challenges in the Turkey mushroom market?
• What is the structure of the Turkey mushroom market and who are the key players?
• What is the degree of competition in the Turkey mushroom market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Turkey mushroom market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Turkey mushroom market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Turkey mushroom industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.