Turkey Online Grocery Market Size, Share, Trends and Forecast by Product Type, Business Model, Platform, Purchase Type, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A42203

Turkey Online Grocery Market Overview:

The Turkey online grocery market size reached USD 6,229.24 Million in 2024. Looking forward, the market is projected to reach USD 57,616.35 Million by 2033, exhibiting a growth rate (CAGR) of 28.04% during 2025-2033. The market is expanding rapidly, driven by urbanization, digital adoption, and rising consumer preference for convenient shopping solutions. Increased smartphone penetration and secure digital payment options are also enhancing accessibility. Growing demand for fresh produce, packaged foods, and same-day delivery services is further fueling market growth, strengthening overall Turkey online grocery market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 6,229.24 Million
Market Forecast in 2033	USD 57,616.35 Million
Market Growth Rate 2025-2033	28.04%

Turkey Online Grocery Market Trends:

Rising Mobile Commerce

Mobile commerce is emerging as a key factor driving the adoption of online grocery shopping in Turkey. As smartphone usage increases and internet access becomes more affordable, consumers are increasingly turning to mobile apps for their shopping needs due to the convenience and speed they offer. According to industry reports, in early 2025, Turkey had 80.7 million cellular mobile connections, representing 92.1% of its population. Internet users numbered 77.3 million, with an online penetration of 88.3%. These applications deliver personalized suggestions, digital payment options, and intuitive interfaces, making the grocery shopping experience smoother. Younger consumers, in particular, are propelling this trend by preferring mobile-first alternatives over traditional shopping styles. Furthermore, app-based loyalty programs and exclusive discounts incentivize repeat purchases, enhancing customer engagement. Retailers are also focusing on optimizing their apps and utilizing push notifications to improve customer interaction and retention. This transition to mobile platforms simplifies the purchasing process while enabling companies to gain valuable insights into consumer behavior. Overall, mobile commerce is playing a significant role in Turkey online grocery market growth, transforming shopping habits across the country.

Same-Day and Express Delivery

The increasing demand for same-day and express delivery services is transforming the online grocery sector in Turkey. Consumers are placing a higher priority on speed and dependability when ordering essential items, especially fresh produce and daily necessities. In response, retailers and e-commerce platforms are enhancing their logistics networks, collaborating with last-mile delivery services, and broadening their warehouse capacities in urban regions. This service boosts customer satisfaction and fosters trust, leading to repeat purchases. With increasingly busy lifestyles and urban population growth, rapid delivery has transitioned from a luxury feature to a standard expectation. A focus on efficiency and real-time order tracking is establishing express delivery as a significant competitive advantage in the changing online grocery landscape of Turkey.

Digital Payment Growth

The rise of digital payments is fueling online grocery shopping in Turkey, driven by the consumer desire for secure, swift, and convenient transaction methods. From mobile wallets to contactless cards and app-integrated payment systems, shoppers now have access to a diverse array of reliable options. This trend diminishes reliance on cash-on-delivery, streamlining the purchase process while improving safety and transparency. Retailers are also providing incentives such as cashback and discounts for digital payments, increasing their appeal. The growing trust in fintech solutions and government backing for cashless transactions are supporting this transition. Consequently, seamless digital payments are simplifying checkout experiences and fostering stronger customer loyalty, contributing to sustained growth in the nation’s online grocery landscape.

Turkey Online Grocery Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, business model, platform, and purchase type.

Product Type Insights:

Vegetables and Fruits
Dairy Products
Staples and Cooking Essentials
Snacks
Meat and Seafood
Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes vegetables and fruits, dairy products, staples and cooking essentials, snacks, meat and seafood, and others.

Business Model Insights:

Pure Marketplace
Hybrid Marketplace
Others

A detailed breakup and analysis of the market based on the business model have also been provided in the report. This includes pure marketplace, hybrid marketplace, and others.

Platform Insights:

Web-Based
App-Based

The report has provided a detailed breakup and analysis of the market based on the platform. This includes web-based and app-based.

Purchase Type Insights:

One-Time
Subscription

A detailed breakup and analysis of the market based on the purchase type have also been provided in the report. This includes one-time and subscription.

Regional Insights:

Marmara
Central Anatolia
Mediterranean
Aegean
Southeastern Anatolia
Black Sea
Eastern Anatolia

The report has also provided a comprehensive analysis of all the major regional markets, which include Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Turkey Online Grocery Market News:

In May 2025, Uber announced its plans to acqire an 85% stake in Istanbul-based Trendyol Go for USD 700 million, enhancing its presence in Turkey's meal and grocery delivery market.
In June 2024, Getir, the Turkish fast grocery delivery startup, announced a split into two independent companies after securing USD 250 Million in investment. The restructuring focuses on enhancing its Turkish operations, while exiting European and US markets.

Turkey Online Grocery Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Business Model Platform Purchase Type Region
Products Covered	Vegetables and Fruits, Dairy Products, Staples and Cooking Essentials, Snacks, Meat and Seafood, Others
Business Models Covered	Pure Marketplace, Hybrid Marketplace, Others
Platforms Covered	Web-Based, App-Based
Purchase Types Covered	One-Time, Subscription
Regions Covered	Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, Eastern Anatolia
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Turkey online grocery market performed so far and how will it perform in the coming years?
What is the breakup of the Turkey online grocery market on the basis of product type?
What is the breakup of the Turkey online grocery market on the basis of business model?
What is the breakup of the Turkey online grocery market on the basis of platform?
What is the breakup of the Turkey online grocery market on the basis of purchase type?
What is the breakup of the Turkey online grocery market on the basis of region?
What are the various stages in the value chain of the Turkey online grocery market?
What are the key driving factors and challenges in the Turkey online grocery market?
What is the structure of the Turkey online grocery market and who are the key players?
What is the degree of competition in the Turkey online grocery market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Turkey online grocery market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Turkey online grocery market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Turkey online grocery industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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Turkey Online Grocery Market