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UAE Home & Laundry Care Market Report by Type (Laundry Care, Household Cleaners, Dishwashing Detergents, Polishes, Room Scents and Insecticides, and Others), Sales Channel (Hypermarkets/Supermarkets, Online, Multi-Branded Stores, Departmental Stores, and Others), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A23511
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UAE Home & Laundry Care Market Overview:
The UAE home & laundry care market is projected to exhibit a growth rate (CAGR) of 5.60% during 2024-2032. Increasing urbanization, evolving lifestyles, growing consumer demand for hygiene and sustainability, and a significant rise in the demand for eco-friendly products represent some of the key factors driving the growth of the market.
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Report Attribute
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Key Statistics
|
|---|---|
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Base Year
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2023 |
|
Forecast Years
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2024-2032
|
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Historical Years
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2018-2023
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| Market Growth Rate (2024-2032) | 5.60% |
UAE Home & Laundry Care Market Trends:
Rapid Urbanization and Evolving Lifestyles
Urbanization and changing lifestyles have paved the way for the development of the home and laundry care market in the UAE. As more people move towards urban living and modern housing, there is a high demand for home and laundry care products such as SCSM. For instance, according to Dubai Land Department, in Dubai, there was a 12% increase in residential property transactions in 2022 compared to 2021, indicating a growing trend towards urban living and modern housing. It can therefore be asserted that consumers in urban locality look for convenience and time saving, hence they are more likely to embrace new cleaning products and equipment. Additionally, the compact and hectic schedules in urban areas have prompted people to prefer packaged products, such as liquid soap, fabric softeners, and automatic washing machines. This shift to urban living and the pursuit of modern lifestyles continuously drive and growth in the home and laundry care market in UAE.
Attention to Hygiene and Sustainability
An increasing understanding of home cleanliness and adherence to living standards is also instrumental in enhancing the UAE home and laundry care products market. The increased demand for cleanliness and health consciousness following the global health pandemic has consequently raised the demand for effective, high-quality cleaning products. Additionally, there is a shift in consumer awareness towards environmental conservation, leading to an increase in demand for green products. 59% of people say that using a sustainable laundry detergent is important to them, while 25% of UAE residents do their laundry once a day. According to a survey, 4 in 10 people plan to make more sustainable choices for the rest of 2022, with 35–44-year-olds being the most age group in the UAE who aspires to be more sustainable. Perishable, eco-friendly, non-toxic, and certified sustainable materials are becoming increasingly popular among consumers. This trend is driving the demand for both hygiene products and home and laundry care products. As a result, innovation in the home and laundry care market is expected to accelerate.
UAE Home & Laundry Care Market News:
- In March 2024, Tide introduced Tide evo at SXSW 2024, marking a leap forward in laundry innovation driven by consumer insights.
- In May 2023, Unilever Arabia added its first electric van to its delivery fleet in UAE. Unilever’s new electric van boasts a range of up to 300 kilometres and a payload capacity of 1,400 kilograms.
UAE Home & Laundry Care Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type and sales channel.
Type Insights:
- Laundry Care
- Household Cleaners
- Dishwashing Detergents
- Polishes, Room Scents and Insecticides
- Others
The report has provided a detailed breakup and analysis of the market based on the type. This includes laundry care, household cleaners, dishwashing detergents, polishes, room scents and insecticides, and others.
Sales Channel Insights:
- Hypermarkets/Supermarkets
- Online
- Multi-Branded Stores
- Departmental Stores
- Others
A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes hypermarkets/supermarkets, online, multi-branded stores, departmental stores, and others.
Regional Insights:
- Dubai
- Abu Dhabi
- Sharjah
- Others
The report has also provided a comprehensive analysis of all the major regional markets, which include Dubai, Abu Dhabi, Sharjah, and Others.
Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
UAE Home & Laundry Care Market Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Units | Billion US$ |
| Scope of the Report | Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
|
| Types Covered | Laundry Care, Household Cleaners, Dishwashing Detergents, Polishes, Room Scents and Insecticides, Others |
| Sales Channels Covered | Hypermarkets/Supermarkets, Online, Multi-Branded Stores, Departmental Stores, Others |
| Regions Covered | Dubai, Abu Dhabi, Sharjah, Others |
| Customization Scope | 10% Free Customization |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the UAE home & laundry care market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the UAE home & laundry care market?
- What is the breakup of the UAE home & laundry care market on the basis of type?
- What is the breakup of the UAE home & laundry care market on the basis of sales channel?
- What are the various stages in the value chain of the UAE home & laundry care market?
- What are the key driving factors and challenges in the UAE home & laundry care?
- What is the structure of the UAE home & laundry care market and who are the key players?
- What is the degree of competition in the UAE home & laundry care market?
Key Benefits for Stakeholders:
- IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the UAE home & laundry care market from 2018-2032.
- The research report provides the latest information on the market drivers, challenges, and opportunities in the UAE home & laundry care market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the UAE home & laundry care industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.
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