UAE Watch Market

UAE Watch Market Overview:

The UAE watch market size reached USD 390.00 Million in 2024. The market is projected to reach USD 578.96 Million by 2033, exhibiting a growth rate (CAGR) of 4.03% during 2025-2033. The market is witnessing steady growth, fueled by increasing consumer demand for luxury as well as smartwatches. Featuring a wide variety of styles, price points, and distribution channels, the market attracts a wide base of consumers from high-end collectors to those technologically inclined. The growth of e-commerce and the rising adoption of wearable technology are changing buying habits, especially among younger consumers. With changing consumer tastes, the UAE watch market share is growing in most categories and price ranges.

UAE Watch Market Trends:

Watches as Investment Assets

As of March 2024, high-net-worth individuals in the UAE have increasingly turned to watches as long-term investment assets. With rising global interest in rare timepieces, demand is being driven by models that not only hold aesthetic value but also financial potential. Investors are now purchasing watches in a manner similar to acquiring gold prioritizing rarity, brand lineage, and historical significance. This shift is particularly strong in the UAE, where wealth preservation strategies have broadened to include tangible luxury items. Auctions, secondary markets, and curated private sales are seeing greater participation, with buyers focusing on models with strong resale potential. Timepieces are no longer simply accessories they are being positioned as financial tools in diverse portfolios. The trend reflects evolving investment behaviors and strengthens the UAE’s position in the global watch investment landscape. This investment-driven demand is anticipated to further influence both retail dynamics and how brands approach limited-edition releases, particularly within the region. This trajectory is expected to significantly contribute to future UAE watch market growth.

Globalisation Through Luxury Watch Shows

In February 2024, the Sharjah Watch and Jewellery Show attracted participants from across India, Pakistan, the UAE, China, Saudi Arabia, and the UK, reflecting the market broadening its international reach.. The event’s international appeal signals the country’s evolution into a global hub for luxury watch trade, where cross-border buying, selling, and showcasing are now commonplace. These shows offer both established collectors and first-time buyers a platform to explore, compare, and purchase high-end timepieces. Moreover, they enable networking opportunities for watchmakers, distributors, and regional buyers, strengthening the UAE’s luxury retail ecosystem. As global demand for collectible watches rises, these exhibitions help reinforce the UAE’s strategic positioning in the international watch circuit. The presence of buyers from multiple continents also signifies growing confidence in the UAE as a centre of authenticity and variety. The platform allows for showcasing innovation in horology while catering to evolving global tastes. These exhibitions further define and reflect evolving UAE watch market trends.

Cultural Collaborations and Special Editions

In March 2025, reports highlighted that Swiss brands are creating bespoke collections tailored for the Middle Eastern clientele, featuring local cultural motifs like Arabic numerals, calligraphy, and regional symbols. This trend highlights a growing desire among UAE collectors for uniquely designed watches that resonate with their cultural identity. These regional collaborations are not merely aesthetic; they tap into a deeper sense of heritage, turning each timepiece into a wearable narrative. The inclusion of Arabic numerals and nods to regional art adds exclusivity, resonating with collectors seeking both authenticity and personal connection. This has prompted watchmakers to co-create with local artisans and offer customization options such as personalised engravings and culturally inspired complications. Positioned at the intersection of craftsmanship and cultural relevance, these special-edition watches are becoming particularly prized by purchasers seeking meaningful luxury. This growing movement of culturally resonant designs reflects a maturing market that values individuality over mass appeal. It further contributes to the UAE's distinct identity in the global horological landscape, influencing future design trends.

UAE Watch Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type, price range, distribution channel, and end user.

Type Insights:

• Quartz
• Mechanical

The report has provided a detailed breakup and analysis of the market based on the type. This includes quartz and mechanical.

Price Range Insights:

• Low-Range
• Mid-Range
• Luxury

A detailed breakup and analysis of the market based on the price range have also been provided in the report. This includes low-range, mid-range, and luxury.

Distribution Channel Insights:

• Online Retail Stores
• Offline Retail Stores

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online retail stores and offline retail stores.

End User Insights:

• Men
• Women
• Unisex

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes men, women, and unisex.

Regional Insights:

• Dubai
• Abu Dhabi
• Sharjah
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Dubai, Abu Dhabi, Sharjah, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

UAE Watch Market News:

• August 2024: Titan Watches has achieved a significant milestone by establishing a presence across all seven Emirates of the UAE, underscoring its expanding influence in the region. The brand has recently inaugurated a flagship kiosk at Mall of UAQ in Umm Al Quwain, reinforcing its commitment to accessibility and sophisticated timepieces nationwide. With its strategic vision and proven dedication, Titan is bringing its signature blend of innovation and elegance to an increasingly discerning UAE audience, further strengthening its foothold in the country’s watch market.

UAE Watch Market Report Coverage:

Key Questions Answered in This Report:

• How has the UAE watch market performed so far and how will it perform in the coming years?
• What is the breakup of the UAE watch market on the basis of type?
• What is the breakup of the UAE watch market on the basis of price range?
• What is the breakup of the UAE watch market on the basis of distribution channel?
• What is the breakup of the UAE watch market on the basis of end users?
• What is the breakup of the UAE watch market on the basis of the region?
• What are the various stages in the value chain of the UAE watch market? 
• What are the key driving factors and challenges in the UAE watch market?
• What is the structure of the UAE watch market and who are the key players?
• What is the degree of competition in the UAE watch market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the UAE watch market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the UAE watch market.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the UAE watch industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.