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UHT Milk Market in India Catalysed by Changing Dietary Patterns and Western Influence

Published on Jul 17, 2017

The latest report by IMARC Group, titled “UHT Milk Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, critically examines the Indian UHT milk market. Ultra-high temperature milk, commonly known as UHT milk, is prepared by processing raw milk at high temperatures. Milk is heated up to 150 degrees Celsius for 5 seconds, which destroys the airborne microbes. This technique helps in preserving the nutritional elements and extends the shelf-life of the product from six to nine months. According to the report, the market reached a value of around INR XX Billion in 2017, growing a CAGR of 25% during 2010-2017. 

UHT Milk Market in India Catalysed by Changing Dietary Patterns and Western Influence

Highlights of UHT Milk Market in India:

  • The major factor driving the growth of the market is the health benefits of UHT milk. 
  • Karnataka is the largest market in the region, accounting for the majority of the total share. 
  • The market is expected to reach a value of INR 156 Billion by 2023. 

The market for UHT milk in India is accelerated by several factors. The major factors which have influenced the growth of the market are increasing disposable incomes, improving standards of living, western influence on the dietary patterns, etc. As a result of this, the consumers have shifted towards purchasing products which are healthy and meet high standards of quality. Moreover, as UHT milk doesn’t need boiling and can be consumed directly, it provides a convenient option to a class of consumers who have hectic lifestyles. The market is further expected to reach a value of INR 156 Billion by 2023, growing at a CAGR of XX% during 2018-2023.

The report has evaluated the market across fifteen major states of India, along with providing a thorough analysis of the current and historical value and volume trends, and market forecast. At present, Karnataka represents the largest market, accounting for the majority of the total share. It is followed by Maharashtra and Tamil Nadu. An analysis of the competitive landscape provides the details of the key players operative in the market.  Some of the major players are GCMMF, KMF, TN Cooperative, Nestle and Mother Dairy. 

The study gives an in-depth analysis of the UHT milk market landscape in India, covering the current, historical and future trends for UHT milk production along with its prices. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of the Indian UHT milk market along with breakup by region, and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian UHT milk market in any manner.

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