UK Alternative Data Market

UK Alternative Data Market Overview: 

The UK alternative data market size reached USD 293.16 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 4,439.56 Million by 2033, exhibiting a growth rate (CAGR) of 35.25% during 2025-2033. The market is driven by increased digitalisation, widespread adoption of open finance frameworks, rising demand for predictive analytics in finance and retail, and advancements in AI-driven tools. Market maturity, regulatory clarity, and data accessibility continue to attract institutional investment and innovation across sectors, in turn enhancing UK alternative data market share.

UK Alternative Data Market Trends: 

Proliferation of Open Finance and Regulatory Innovation

The UK’s leadership in regulatory innovation, particularly around open finance, has been instrumental in advancing the alternative data market. For instance, as per 2024 industry reports, lenders are shifting to alternative data, like open banking and employment status, to address rising credit defaults amid economic strain. UK household debt hit £65,665, and outstanding credit card balances rose 6.38% year-on-year. About 86% of lenders feel more confident using alternative data, while 64% apply it in portfolio management. Building upon the foundation established by open banking, new legislative developments promote secure, standardized access to consumer financial data across various service providers. This has led to the emergence of a consent-driven ecosystem where alternative data can be collected responsibly and integrated into risk models, product development, and credit scoring tools. Financial institutions and fintechs are increasingly leveraging APIs to access income verification data, spending behavior analytics, and personalized financial indicators. This regulatory support facilitates wider adoption of alternative data and reinforces the UK’s position as a hub for compliant data analytics and investment research.

Surge in AI-Powered Analytics and Data Integration

The integration of artificial intelligence into data processing and analysis is reshaping the UK alternative data market growth. Machine learning algorithms now play a key role in extracting actionable insights from vast and unstructured data sources such as app usage, web traffic, and satellite imagery. Financial services firms are implementing AI-powered platforms to identify patterns, detect anomalies, and generate predictive signals that support more informed investment decisions. These technologies not only enhance model accuracy but also improve the efficiency of data workflows. By automating analysis and enabling real-time updates, AI helps institutions remain agile in competitive markets and adapt to rapidly changing economic conditions while unlocking the full potential of alternative datasets. For instance, a 2024 report from London highlights the growing role of AI in alternative data, with nearly half of data vendors offering AI-powered datasets and only 15.5% of buyers yet to adopt AI tools. Data buyers average 20 dataset subscriptions annually, spending around $1.6 Million, with larger firms subscribing to 43 datasets. Despite high costs cited by 62% of buyers, over 90% maintain their subscriptions, valuing the data’s insights. The report, based on 157 respondents, estimates $100 Million in annual buyer budgets and $660 Million in provider revenue, emphasizing AI’s transformative impact on data demand and usage.

UK Alternative Data Market Segmentation: 

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional level for 2025-2033. Our report has categorized the market based on data type, industry, and end user. 

Data Type Insights:

• Credit and Debit Card Transactions 
• Email Receipts 
• Geo-location (Foot Traffic) Records 
• Mobile Application Usage 
• Satellite and Weather Data 
• Social and Sentiment Data 
• Web Scraped Data 
• Web Traffic 
• Others 

The report has provided a detailed breakup and analysis of the market based on the data type. This includes credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data, web traffic, and others. 

Industry Insights: 

• Automotive 
• BFSI 
• Energy 
• Industrial 
• IT and Telecommunications 
• Media and Entertainment 
• Real Estate and Construction 
• Retail 
• Transportation and Logistics 
• Others 

A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics, and others. 

End User Insights: 

• Hedge Fund Operators 
• Investment Institutions 
• Retail Companies 
• Others 

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes hedge fund operators, investment institutions, retail companies, and others. 

Regional Insights: 

• London 
• South East 
• North West 
• East of England 
• South West 
• Scotland 
• West Midlands 
• Yorkshire and The Humber 
• East Midlands 
• Others 

The report has also provided a comprehensive analysis of all the major regional markets, which include London, South East, North West, East of England, South West, Scotland, West Midlands, Yorkshire and The Humber, East Midlands, and others. 

Competitive Landscape: 

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. 

UK Alternative Data Market News:

• In June 2025, Bloomberg enhanced its alternative data capabilities on the Terminal's {ALTD<GO>} platform by integrating Similarweb's web traffic analytics. This integration offers investors real-time insights into the digital performance of over 3,000 public and private companies worldwide. Similarweb's data—collected from more than 200 million devices across 190 countries—provides granular, daily-level intelligence that helps users identify market shifts and evaluate key performance indicators. The update complements existing data from Placer.ai and Bloomberg Second Measure, enabling deeper analysis of digital trends and more informed investment decisions in dynamic market conditions.
• In December 2024, BattleFin Group acquired Exabel, an advanced alternative data analytics platform, strengthening its global leadership in alternative data discovery and intelligence. The merger follows $4 Million in new funding, adding to Exabel’s $21 Million investment in technology. Exabel’s AI-driven platform offers 60+ pre-mapped datasets and customizable models, delivering deep insights for buy-side investors. BattleFin, with partnerships spanning 800 data firms and 300 financial clients, will showcase Exabel at global events in 2025, enhancing data-driven investment strategies worldwide.

UK Alternative Data Market Report Coverage: 

Key Questions Answered in This Report: 

• How has the UK alternative data market performed so far and how will it perform in the coming years? 
• What is the breakup of the UK alternative data market on the basis of data type? 
• What is the breakup of the UK alternative data market on the basis of industry? 
• What is the breakup of the UK alternative data market on the basis of end user? 
• What is the breakup of the UK alternative data market on the basis of region? 
• What are the various stages in the value chain of the UK alternative data market?
• What are the key driving factors and challenges in the UK alternative data market? 
• What is the structure of the UK alternative data market and who are the key players? 
• What is the degree of competition in the UK alternative data market?

Key Benefits for Stakeholders: 

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the UK alternative data market from 2019-2033. 
• The research report provides the latest information on the market drivers, challenges, and opportunities in the UK alternative data market. 
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the UK alternative data industry and its attractiveness. 
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.