UK Social Media Analytics Market

UK Social Media Analytics Market Size and Share: 

The UK social media analytics market size reached USD 461.72 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,764.48 Million by 2033, exhibiting a growth rate (CAGR) of 22.00% during 2025-2033. The market is primarily driven by the increasing volume of data generated due to the widespread adoption of social media platform, along with the growing integration of social media and e-commerce to create new revenue streams and broaden reach to potential buyers.

UK Social Media Analytics Market Trends:

Increasing Usage of Social Media Platforms

According to the Adults’ Media Use and Attitudes Report 2023 by the Office of Communication (Ofcom), internet users aged 16-24 are avid users of online communication platforms in the UK. Well-established platforms, such as YouTube, with 80% of users, WhatsApp at 79%, Facebook at 77%, and Instagram at 57%, are attracting a large user base. The increasing users are generating an immense volume of data that businesses are eager to harness for insights into customer preferences and behaviors, thereby driving the demand for social media analytics tools. This data allows companies to tailor their marketing strategies to specific audiences, enhancing the effectiveness of their campaigns. In addition, the fast-paced nature of social media is leading to changes in trends, which is making real-time engagement analytics crucial for businesses to remain relevant and competitive. Increasing investments in social media marketing are prompting companies to measure campaign effectiveness, which is positively influencing the market. Analytics tools are providing insights into key performance indicators (KPIs), such as engagement rates and return on investment (ROI), helping brands assess the impact of their efforts. Moreover, social media serves as a primary communication channel between companies and users, enabling businesses to analyze interactions and enhance customer services. Besides this, the rising trend of influencer marketing is catalyzing the demand for advanced analytics. Brands are seeking methods to evaluate the effectiveness of their influencer partnerships and utilizing analytics for tracking engagement and sentiment around these campaigns. As brand reputation is becoming significant, companies are focusing on monitoring public sentiment about their products and services. Analytics tools are also assisting firms in identifying potential issues before they escalate, enabling proactive reputation management and thereby offering a favorable market outlook in the country.

Growing E-Commerce Integration

The integration of e-commerce and social media is significantly altering the retail industry and driving the demand for social media analytics. Firms utilizing social media platforms to enable online buying are creating new revenue streams and broadening their reach to potential customers. This tendency is resulting in the introduction of tools like shoppable posts and live shopping events, which are allowing users to buy things directly from their social feeds. Companies are seeking extensive analytics solutions that can analyze user engagement, conversion rates, and overall campaign performance to maximize the efficiency of these e-commerce activities. Brands are improving their marketing strategies, optimizing advertisement placements, and gaining a better understanding of items resonating with their target demographic by studying data on user interactions. Furthermore, as more users are relying on social media for product discovery, the desire for tailored shopping experiences is growing. Analytics technologies are providing insights into individual tastes, allowing firms to deliver more personalized content and recommendations. This personalization is increasing user engagement and producing higher conversion rates, which is supporting the expansion of e-commerce. As per the IMARC Group's report, the UK e-commerce market is projected to exhibit a growth rate (CAGR) of 18.50% from 2024 to 2032. This anticipation is highlighting the increasing significance of e-commerce integration, thereby catalyzing the demand for advanced social media analytics solutions.

UK Social Media Analytics Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033 Our report has categorized the market based on component, deployment mode, organization size, application, and end user.

Component Insights:

• Solutions
• Services

The report has provided a detailed breakup and analysis of the market based on the component. This includes solutions and services.

Deployment Mode Insights:

• On-premises
• Cloud-based

A detailed breakup and analysis of the market based on the deployment mode have also been provided in the report. This includes on-premises and cloud-based.

Organization Size Insights:

• Small and Medium Enterprises
• Large Enterprises

The report has provided a detailed breakup and analysis of the market based on the organization size. This includes small and medium enterprises and large enterprises.

Application Insights:

• Customer Segmentation and Targeting
• Competitor Benchmarking
• Multichannel Campaign Management
• Customer Behavioral Analysis
• Marketing Management

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes customer segmentation and targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, and marketing management.

End User Insights:

• BFSI
• Media and Entertainment
• Travel and Hospitality
• IT and Telecom
• Retail
• Healthcare
• Others

The report has provided a detailed breakup and analysis of the market based on the end user. This includes BFSI, media and entertainment, travel and hospitality, IT and telecom, retail, healthcare, and others.

Regional Insights:

• London
• South East
• North West
• East of England
• South West
• Scotland
• West Midlands
• Yorkshire and The Humber
• East Midlands
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include London, South East, North West, East of England, South West, Scotland, West Midlands, Yorkshire and The Humber, East Midlands, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

UK Social Media Analytics Market News:

• In January 2025, Kantar Group declared its plan to sell Kantar Media to H.I.G. Capital, a worldwide investment company. The sale, valued at around $1 billion, will focus on strengthening Kantar Media's growth and innovation in audience measurement, data analytics, and media planning.

UK Social Media Analytics Market Report Coverage:

Key Questions Answered in This Report:

• How has the UK social media analytics market performed so far and how will it perform in the coming years?
• What is the breakup of the UK social media analytics market on the basis of component?
• What is the breakup of the UK social media analytics market on the basis of deployment mode?
• What is the breakup of the UK social media analytics market on the basis of organization size?
• What is the breakup of the UK social media analytics market on the basis of application?
• What is the breakup of the UK social media analytics market on the basis of end user?
• What is the breakup of the UK social media analytics market on the basis of region?
• What are the various stages in the value chain of the UK social media analytics market? 
• What are the key driving factors and challenges in the UK social media analytics market?
• What is the structure of the UK social media analytics market and who are the key players?
• What is the degree of competition in the UK social media analytics market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the UK social media analytics market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the UK social media analytics market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the UK social media analytics industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.