UK Toys Market 2033

UK Toys Market Size, Share, Trends and Forecast by Product Type, Age Group, Sales Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A37438

UK Toys Market Overview:

The UK toys market size reached USD 3.76 Billion in 2024. Looking forward, the market is expected to reach USD 7.74 Billion by 2033, exhibiting a growth rate (CAGR) of 7.48% during 2025-2033. The market is driven by innovation in licensed products, rising demand for educational and sustainable toys, and strong seasonal sales during holidays. E-commerce growth and shifting consumer preferences toward tech-integrated and eco-friendly playthings are also influencing the market landscape. These evolving trends continue to shape competition and impact the overall UK toys market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 3.76 Billion
Market Forecast in 2033	USD 7.74 Billion
Market Growth Rate 2025-2033	7.48%

UK Toys Market Trends:

Expansion of Omnichannel Retail and Shop-in-Shop Models

The evolution of retail strategies in the UK toys market has significantly contributed to its growth. The rise of omnichannel shopping, combining in-store, online, and mobile platforms, offers consumers greater flexibility and convenience. Retailers like The Entertainer and WHSmith are partnering with supermarkets and introducing shop-in-shop formats, making toys more accessible in everyday shopping environments. These models extend product reach and visibility, even in locations not traditionally associated with toy sales. Additionally, robust e-commerce platforms enable brands to serve a broader customer base and offer personalized experiences. Seasonal promotions, home delivery, and click-and-collect services further enhance appeal. As shopping habits continue to evolve, innovative distribution strategies are playing a central role in boosting sales and expanding the overall UK toys market growth. For instance, in January 2025, Plum Play unveiled a new distribution agreement with Nikko Toys, naming the company as the official distributor for the UK and Ireland. This partnership signals a notable extension of Plum Play’s product lineup, which will now feature Nikko Toys’ well-known collection of radio-controlled vehicles starting in 2025 and continuing.

Popularity of Licensed and Franchise-Based Products

Licensed toys based on popular entertainment franchises like Marvel, Disney, Pokémon, and Harry Potter continue to captivate children and collectors across the UK. These toys benefit from strong brand recognition, boosted by media coverage, movies, and TV series that create emotional connections with consumers. Manufacturers time product releases alongside major film premieres and holiday seasons to maximize sales. Retailers also rely on licensed products to drive traffic and increase basket sizes. The appeal of familiar characters and themes gives these toys an edge in a competitive market, encouraging repeat purchases and brand loyalty. This trend fuels consistent demand and influences product development, making licensed merchandise a cornerstone of growth in the UK toys market. For instance, in August 2024, Moose Toys revealed a new exclusive agreement with Click Distribution (UK), appointing the company to oversee its distribution operations within the UK. This strategic move represents a major development in their ongoing partnership, which has been in place since 2019 and continues to strengthen their collaborative efforts in the region.

UK Toys Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, age group, and sales channel.

Product Type Insights:

Action Figures
Building Sets
Dolls
Games and Puzzles
Sports and Outdoor Toys
Plush
Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others.

Age Group Insights:

Up to 5 Years
5 to 10 Years
Above 10 Years

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes up to 5 years, 5 to 10 years, and above 10 years.

Sales Channel Insights:

Supermarkets and Hypermarkets
Specialty Stores
Department Stores
Online Stores
Others

A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, department stores, online stores, and others.

Regional Insights:

London
South East
North West
East of England
South West
Scotland
West Midlands
Yorkshire and The Humber
East Midlands
Others

The report has also provided a comprehensive analysis of all the major regional markets, which include London, South East, North West, East of England, South West, Scotland, West Midlands, Yorkshire and The Humber, East Midlands, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

UK Toys Market News:

In April 2025, The Entertainer revealed plans to roll out a range of its leading toy products across more than 2,000 Tesco Express outlets, further strengthening its ongoing collaboration with the UK’s largest supermarket chain. This move highlights the success of their partnership and aims to enhance accessibility to popular toys for consumers through Tesco’s widespread retail network.
In April 2024, WHP Global, the parent company of Toys “R” Us, signed a major long-term licensing deal with WHSmith, granting the retailer exclusive rights to operate Toys “R” Us shop-in-shops across the UK. As part of the agreement, WHSmith will introduce these dedicated toy sections within its High Street locations, with 30 new outlets set to launch this summer.

UK Toys Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Age Group Sales Channel Region
Product Types Covered	Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, Others
Age Groups Covered	Up to 5 Years, 5 to 10 Years, Above 10 Years
Sales Channels Covered	Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, Others
Regions Covered	London, South East, North West, East of England, South West, Scotland, West Midlands, Yorkshire and The Humber, East Midlands, Others
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the UK toys market performed so far and how will it perform in the coming years?
What is the breakup of the UK toys market on the basis of product type?
What is the breakup of the UK toys market on the basis of age group?
What is the breakup of the UK toys market on the basis of sales channel?
What is the breakup of the UK toys market on the basis of region?
What are the various stages in the value chain of the UK toys market?
What are the key driving factors and challenges in the UK toys market?
What is the structure of the UK toys market and who are the key players?
What is the degree of competition in the UK toys market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the UK toys market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the UK toys market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the UK toys industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

Speak to our experienced analysts for insights on the current market scenarios.
Include additional segments and countries to customize the report as per your requirement.
Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
For further assistance, please connect with our analysts.

Purchase Options Discount
Offer

Inquire Before Buying

Speak to an Analyst

Request Brochure

Request Customization

Benefits of Customization

Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization

Get in Touch With Us

UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.