The latest report by IMARC Group, titled “United Kingdom Online Gambling Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” finds that the United Kingdom online gambling market exhibited moderate growth during 2015-2020. Online gambling refers to the activity of wagering something of value, including money and property, on the outcome of a game or event, via the internet. It is a popular and lucrative business that varies from sports bets to casino-style games, such as roulette, poker, slots, lotteries, bingo, and keno. Unlike in-person gambling, online gambling does not require the players to physically interact as computer programs moderate the sessions. It can be accessed virtually by downloading games on personal computers or played through a website. Online gambling also offers various advantages like cashless transactions, customizable budgets, and real-time gambling experiences for the players.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
United Kingdom Online Gambling Market Trends:
The market is primarily driven by the availability of high-speed internet services across the United Kingdom. In addition to this, the growing popularity of online betting and freemium models in online gambling is also propelling the market growth. Besides this, with the spread of the coronavirus disease (COVID-19) pandemic across the country, there has been an increase in the demand for online gambling as individuals have been confined to their homes. Due to this, various private enterprises are collaborating with third-party software providers to develop user-friendly gaming interfaces. Furthermore, the introduction of electronic gambling devices (EGDs), an inexpensive and easily available gadget that can mimic the experience of a local casino, is offering new avenues to the customers. For instance, the video lottery terminal (VLT) uses advanced technology, offering the option for customization of electronic, sipping reel and spinning reel slot machines. Looking forward, the market is expected to witness strong growth during the forecast period (2021-2026).
- Based on the game type, the market has been segmented into sports betting (football, horse racing, e-sports, and others), casino (live casino, baccarat, blackjack, poker, slots, and others), and others.
- On the basis of the device, the market has been classified into desktop, mobile, and others.
- Region-wise, the market has been divided into North West England, Yorkshire and the Humber, West Midlands, East of England, South West England, South East England, East Midlands, North East England, Greater London, and others.
- The competitive landscape of the market has been examined in the report, with the detailed profiles of the key players operative in the industry.
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