United Kingdom Quick Service Restaurant Market

United Kingdom Quick Service Restaurant Market Overview:

The United Kingdom quick service restaurant market size reached US$ 32.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 52.8 Billion by 2032, exhibiting a growth rate (CAGR) of 5.70% during 2024-2032. The market is driven by the changing consumer lifestyle and need for convenience, rapid technological advancements and digital integration, growing health and wellness trends, burgeoning innovations in menu offerings, and the expansion of delivery services through third-party platforms.

United Kingdom Quick Service Restaurant Market Trends:

Changing Consumer Lifestyle and Rising Need for Convenience

The quick service restaurant (QSR) market in the United Kingdom is significantly influenced by changes in consumer lifestyles and the increasing demand for convenience. Individuals are seeking ways to maximize efficiency in their daily routines, thereby boosting the popularity of the QSRs as they cater to this need by offering quick, accessible, and relatively affordable meal options. In addition, about 41% of employees are facing a significant increase in their workload, according to the UK Workforce Hopes and Fears Survey 2024, which increases the demand for quick-fix food options. Additionally, the urbanization and the rise of dual-income households further amplify this trend. With more people living in urban areas, the proximity to QSRs becomes a crucial factor, making it easy for individuals to grab a meal in between breaks.

Rapid Technological Advancements and Digital Integration

Technological advancements have been a major driver of the QSR market in the UK. The integration of digital technologies into the QSR experience has revolutionized the way these restaurants operate and engage with customers. This includes the adoption of mobile apps, online ordering systems, digital payment methods, and the use of social media for marketing and customer engagement. For instance, McDonald’s has employed a self-ordering screen model as a means to offer a personalization-focused theme for consumers that recommend products based on parameters like the size and type of the car consumers drive at a drive-thru or the day’s weather.

Rising Focus on Health and Wellness Trends

The growing awareness of health and wellness is majorly impacting the QSR market in the UK. Consumers are becoming more health-conscious, which is increasing the demand for healthier meal options. This has prompted many QSRs to revamp their menus to include more nutritious choices, such as salads, wraps, and grilled items, alongside traditional offerings like burgers and fries. This trend towards healthier eating is driven by several factors, including rising obesity rates, greater awareness of diet-related health issues, and a general shift towards a more holistic approach to health and well-being. For instance, from 2022 to 2023, 64.0% of adults aged 18 years and over in England were estimated to be overweight or living with obesity. This alarming data has been encouraging consumers to pay more attention to the nutritional content of their food, thereby adopting options that align with their health goals.

United Kingdom Quick Service Restaurant Market News:

• In April 2024, McDonald’s UK chain announced upgrades to some menu items with its new integrated “A little more Mmm” campaign. The restaurant chain has refreshed its key beef offerings, such as the Big Mac, Quarter Pounder with Cheese, and Double Cheeseburger. The campaign went live on May 26, 2024, across the UK and Ireland markets and ran across TV, cinema, out-of-home (OOH), press, social media, radio, and digital.
• In February 2023, Five Guys Enterprises, LLC opened its latest UK restaurant in Queensway and Bridgend. The American diner-style restaurant chain boasts customization across the brand, with over 250,000 possible burger order combinations and more than a thousand ways to customize milkshakes.

United Kingdom Quick Service Restaurant Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on cuisine, outlet, and location.

Cuisine Insights:

• Bakeries
• Burger
• Ice Cream
• Meat-based Cuisines
• Pizza
• Others
   

The report has provided a detailed breakup and analysis of the market based on the cuisine. This includes bakeries, burger, ice cream, meat-based cuisines, pizza, and others.

Outlet Insights:

• Chained Outlets
• Independent Outlets
   

A detailed breakup and analysis of the market based on the outlet have also been provided in the report. This includes chained outlets and independent outlets.

Location Insights:

• Leisure
• Lodging
• Retail
• Standalone
• Travel
   

A detailed breakup and analysis of the market based on the location have also been provided in the report. This includes leisure, lodging, retail, standalone, and travel.

Regional Insights:

• London
• South East
• North West
• East of England
• South West
• Scotland
• West Midlands
• Yorkshire and The Humber
• East Midlands
• Others
   

The report has also provided a comprehensive analysis of all the major regional markets, which include London, South East, North West, East of England, South West, Scotland, West Midlands, Yorkshire and The Humber, East Midlands, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United Kingdom Quick Service Restaurant Market Report Coverage:

Key Questions Answered in This Report:

• How has the United Kingdom quick service restaurant market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United Kingdom quick service restaurant market?
• What is the breakup of the United Kingdom quick service restaurant market on the basis of cuisine?
• What is the breakup of the United Kingdom quick service restaurant market on the basis of outlet?
• What is the breakup of the United Kingdom quick service restaurant market on the basis of location?
• What are the various stages in the value chain of the United Kingdom quick service restaurant market? 
• What are the key driving factors and challenges in the United Kingdom quick service restaurant?
• What is the structure of the United Kingdom quick service restaurant market and who are the key players?
• What is the degree of competition in the United Kingdom quick service restaurant market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United Kingdom quick service restaurant market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the United Kingdom quick service restaurant market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United Kingdom quick service restaurant industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.