United States Anime Market

United States Anime Market Overview:

The United States anime market size is projected to exhibit a growth rate (CAGR) of 7.2% during 2024-2032. The proliferation of streaming services enhancing accessibility and viewership, expanding merchandise opportunities catering to dedicated fans, and the growing cultural influence and economic impact of anime conventions and fan events are some of the factors impelling the market growth.

United States Anime Market Analysis:

• Major Market Drivers: The market is experiencing moderate growth owing to the rise of streaming services, which improve the availability and exposure of anime, simplifying the process for both new and current fans to find and enjoy content. Additionally, the incorporation of anime into popular culture and mainstream media, shown by its impact on fashion, music, and video games, is increasing its popularity, especially among younger age groups.
• Key Market Trends: There is a clear shift towards simuldubs and simulcasts in the anime industry, with shows being dubbed or streamed at the same time as their release, reducing the waiting time for international viewers. Furthermore, the increasing number of anime conventions and events in the United States is contributing to fan participation and community development, creating a livelier and more interactive marketplace.
• Competitive Landscape: The distribution and streaming of anime are dominated by major players in a highly competitive market. These businesses are making notable investments in unique content and collaborations to draw in and keep subscribers. Additionally, there is a rise in competition from independent distributors and niche platforms that target particular anime genres or fan communities, which helps to expand the market reach.
• Challenges and Opportunities: Piracy continues to be a major problem, as illegal streaming websites undermine lawful enterprises and put revenue streams at risk. Fighting against this necessitates continuous legal and technological endeavors. Nevertheless, there are opportunities in merchandise, gaming, and cross-media partnerships, which can increase additional revenue and enhance audience involvement. The utilization of augmented reality (AR) and virtual reality (VR) experiences is offering a fresh frontier for delivering and engaging with anime content.

United States Anime Market Trends:

Growing Number of Streaming Platforms

The proliferation of streaming services, which is improving accessibility and viewership, represents one of the key factors propelling the market growth in the United States. Streaming services are expanding their selection of anime, providing a mix of old and recent series. This accessibility enables fans to effortlessly explore and binge-watch a wide range of content, leading to a rise in subscriptions and user involvement. Additionally, these services frequently offer simulcast and simuldub choices, releasing anime episodes at the same time as their broadcasts to shorten the wait for viewers worldwide. This instant gratification increases viewer contentment and engagement. Moreover, streaming services use personalization algorithms to customize content suggestions based on the preferences of users, encouraging more involvement and turning occasional viewers into loyal supporters. Pokemon Horizons debuted in the US in 2024 after a new English dubbed trailer was released, showcasing characters such as Liko, Roy, and Friede in the lively Pokemon-filled world of the Kanto region's Indigo Academy.

Increasing Merchandise and Licensing Opportunities

Anime fans frequently look for tangible connections to their beloved shows, resulting in a strong desire for official merchandise. Businesses are taking advantage of this trend by extending their range of products and creating alliances with large retailers and fashion labels. Additionally, the emergence of online retail platforms is simplifying the process of buying anime merchandise for fans, irrespective of where they are. Licensing agreements also expand into various industries like the gaming sector, where well-known anime characters and plots are transformed into mobile and console games, increasing the influence and audience of anime. These lucrative opportunities not only provide notable revenue streams but also reinforce brand loyalty and engagement among fans, driving sustained interest in anime properties. For instance, the Sailor Moon Legendary Silver Crystal Perfume was introduced in the US in 2024, featuring a mix of bergamot, floral scents, and musky hints that capture the anime's sophistication and charm for American enthusiasts.

Rise of Anime Conventions and Fan Events

Anime conventions and fan events, varying from big conventions such as Anime Expo to smaller community gatherings, offer fans engaging experiences that go beyond watching entertainment on screens. Conventions provide fans with an opportunity to interact face-to-face with creators, voice actors, and industry experts through panel discussions, workshops, and meet-and-greet opportunities. They also act as platforms for unique products and art, increasing economic activity and generating notable revenue. The feeling of camaraderie and connection cultivated at these gatherings enhances fan commitment and promotes continued interaction with anime content. Moreover, the interactive and experiential components of conventions like cosplay contests, screenings, and gaming zones draw in a diverse range of participants and enhance the cultural influence of anime. For example, XSEED revealed that Naruto Emblem Battle, an arcade game with physical cards, was premiere in US arcades and displayed at the Anime Expo from July 4-7, 2024. The game merges collecting cards with engaging battles on arcade machines.

United States Anime Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2024-2032. Our report has categorized the market based on revenue source.

Breakup by Revenue Source:

• T.V.
• Movie
• Video
• Internet Distribution
• Merchandising
• Music
• Pachinko
• Live Entertainment
   

The report has provided a detailed breakup and analysis of the market based on the revenue source. This includes T.V., movie, video, internet distribution, merchandising, music, pachinko, and live entertainment.

T.V. or television broadcasting continues to be an important source of income for anime in the US, even with the increase in digital platforms. Cable networks and specialized anime channels bring in substantial revenue from advertising and licensing agreements. Despite a decrease in viewership due to cord-cutting, television remains a crucial way to connect with a large audience, especially during late-night time slots and through dedicated anime programming blocks.

Movie releases of anime is becoming a vital source of revenue, with many movies achieving impressive box office success in the US. Quality animation and engaging storytelling in cinemas draw in both die-hard enthusiasts and casual viewers, increasing box office revenue. Strategies that involve limited releases and event-style screenings generate a feeling of urgency and exclusivity, which drives attendance and raises per-screen averages. The movie "Demon Slayer: Kimetsu no Yaiba -To the Hashira Training-" premiered in the US on February 23, 2024, highlighting key moments from the Swordsmith Village Arc and demonstrating the start of the Hashira Training Arc.

Live entertainment, such as stage adaptations, concerts, and interactive events, is gaining traction as a source of income. These events provide fans with interactive experiences and chances to interact with their beloved series in a shared environment. The stories and characters of anime are brought to life through theater performances and concerts, with conventions and live screenings fostering fan engagement and community development. This section thrives by providing unique experiences that boost fan engagement and loyalty.

Breakup by Region:

• Northeast
• Midwest
• South
• West
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.

Northeast, including cities such as New York, Boston, and Philadelphia, is a crucial market for anime in the United States. The anime community in this area thrives due to its rich and varied population, as well as the abundance of cultural institutions and events. Many anime conventions and festivals in the Northeast attract large crowds and contribute to notable economic activity. The presence of major media centers and universities contributes to increased interaction with anime content on different platforms. For instance, Anime Con NYC 2023 took place at the Javits Convention Center in Manhattan from November 17 to 19, 2023. It showcased prominent figures in the industry, including voice actors and anime studio heads, and featured exhibits from well-known vendors like Bandai Namco and Aniplex of America.

Midwest, particularly in cities like Chicago, Detroit, and Minneapolis, holds a notable United States anime market share. The growing acceptance of anime mirrors wider national shifts towards varied entertainment choices. Events and fan meetings in this area are increasing in scale and regularity, leading to a more engaged fan community. The rising popularity of anime in Midwestern states is further driven by the low cost of living and improved access to high-speed internet.

Southern, including key cities like Atlanta, Dallas, and Miami, is a vibrant and quickly growing market for anime. The increasing number of young people and lively cultural environments create a perfect environment for anime. Southern cities often host large-scale anime conventions that attract fans from across the region, creating considerable economic and cultural impacts. Moreover, the increase in population and urbanization in the South presents novel opportunities for distribution.

West, specifically California, is home to major entertainment hubs like Los Angeles and San Francisco. This region benefits from close ties to the entertainment industry and a strong cultural affinity for international media, making it a leading market for anime production. The West Coast hosts some of the largest and most influential anime conventions in the country, serving as critical venues for industry networking and fan engagement. The tech-savvy population and presence of major streaming companies are supporting the United States anime market growth.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.
• Key players in the industry are actively growing their collections of content, making investments in exclusive licensing agreements, and improving user experiences with technological advancements. Their focus is on creating unique anime series and movies to set their platforms apart and draw in a wide range of viewers. Marketing strategies are focused on involving dedicated enthusiasts and occasional spectators by providing tailored suggestions and community development projects. Prioritizing partnerships with content creators and collaborating with other media sectors are also focused on in order to expand their audience reach and vary revenue sources. During October 2023, Netflix US grew their selection of anime by adding titles like "Good Night World" on October 12, "Captain Laserhawk: A Blood Dragon Remix" on October 19, and "Pluto" on October 26. Every series presented distinct stories, ranging from virtual game escapades to reminiscing about the 90s and exploring futuristic crime puzzles.

United States Anime Market News:

• July 2024: ADK Emotions NY Inc. and T-Licensing Inc. revealed that the anime of Takara Tomy's Beyblade X project would debut in the US on Disney XD, showcasing the journey of rookie Blader Robin Kazami as he strives to rise in the rankings with his new group. The anime is referred to as the Beyblade series' "4th generation."
• April 2024: In April 2024, "Haikyu!! The Movie: Decisive Battle at the Garbage Dump," which featured the Karasuno vs. Nekoma match, was scheduled to premiere in cinemas in the US on May 31, 2024. The movie was set to be available on Crunchyroll for streaming after its theatrical run concluded.

United States Anime Market Report Scope:

Key Questions Answered in This Report:

• How has the United States anime market performed so far, and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States anime market?
• What is the breakup of the United States anime market on the basis of revenue source?
• What are the various stages in the value chain of the United States anime market?
• What are the key driving factors and challenges in the United States anime market?
• What is the structure of the United States anime market, and who are the key players?
• What is the degree of competition in the United States anime market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States anime market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the United States anime market.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States anime industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.