United States Automotive Radar Market

United States Automotive Radar Market Size and Share:

The United States automotive radar market size was valued at USD 1.92 Billion in 2024. The market is projected to reach USD 6.16 Billion by 2033, exhibiting a CAGR of 13.13% from 2025-2033. The market driven by growing adoption of ADAS, rising interest in autonomous driving, and regulatory focus on vehicle safety. Demand is growing among passenger and commercial vehicles, with radar technologies becoming the focal point for collision avoidance, adaptive cruise control, and environmental sensing. Ongoing innovation in radar resolution and sensor integration is driving competitive intensity. Such trends are likely to make a substantial contribution to the growing United States automotive radar market share.

The increasing deployment of automotive radar systems in commercial truck fleets in the United States is a major trend driving market growth. As logistics and transportation sectors are focusing on driver safety, route optimization, and collision avoidance, radar-powered systems are being increasingly used in medium-duty and heavy-duty trucks. These systems aid the detection of obstacles, blind spot monitoring, and lane departure alerts, thus providing increased safety while driving on highways and in urban areas. As per the reports, in January 2025, a new 60GHz edge-AI-powered millimeter-wave radar sensor was released to enable in-cabin functionalities like occupant detection, child presence, and intrusion monitoring, boosting vehicle experience and safety. Moreover, the trend fits the amplifying need for advanced driver assistance in fleet management, especially by long-distance carriers, school buses, and delivery services. Radar technology is preferred because it works well in poor weather and lighting conditions and thus is a consistent aid in commercial vehicles. The proliferation of affordable radar modules and advances in software algorithms are driving adoption by commercial operators and thus broadening the automotive radar market from passenger cars and into the transport infrastructure as a whole.

The development of high-frequency radar modules, especially in the 77–81 GHz range is one of the prominent United States automotive radar market trends. According to the sources, in December 2024, NOVELIC debuted the ASPER200, a 79GHz short-range radar module with 180° field of view, which took over from ultrasonic sensors to serve park assist, gesture control, power door protection, and improve radar-based safety on multiple types of vehicles. Furthermore, these modules provide higher resolution, extended detection range, and better accuracy in detecting smaller objects and discrimination between moving and stationary targets. As cars become more intelligent and safety requirements increase, automakers and system integrators are opting for high-frequency radars for sophisticated ADAS functions like automated lane changing, highway autopilot, and pedestrian detection under congested traffic conditions. The technology transition from 24 GHz to higher frequency radars justifies the increasing needs of level 2 and level 3 autonomous vehicle capability. In addition, innovations in chip miniaturization and signal processing methods made it possible for the integration of multi-mode radar sensors, facilitating instantaneously concurrent short, medium, and long-range detection. This evolution guarantees strong situational awareness and response functions, further solidifying radar as a key enabler of safe and efficient driving experiences in more automated vehicle environments.

United States Automotive Radar Market Trends:

Increased ADAS Integration Drives Radar Demand

Growing adoption of Advanced Driver Assistance Systems (ADAS) has been a main driver of growth for the automotive radar technology market in the United States. With performance and safety central to automobile engineering, radar sensors are crucial to such features as adaptive cruise control, lane-keeping assist, and collision avoidance systems. According to the National Safety Council (NSC), over 50% of registered vehicles in the United States are projected to be equipped with at least five ADAS features by 2028. This surge reflects consumer preferences for safety-centric innovations and government support for reducing traffic fatalities and injuries. Between 2021 and 2050, ADAS technologies are anticipated to prevent nearly 249,400 deaths and over 14 million nonfatal injuries. With OEMs focusing more on safety, the pace of demand for radar-based ADAS keeps gaining momentum, making radar an integral part in current vehicle architecture.

Vehicle Autonomy Driving Radar Sensor Innovation

The fast growth of vehicle autonomy is heavily supporting the requirement for radar technologies within the automotive market in the United States. Radar sensors play a critical role in facilitating real-time environment perception, which is necessary for safe travel and object detection within autonomous vehicles. 37% of participants in a national survey said they were interested in autonomous passenger cars, indicating increasing social demand for automation. Radar is important for interpreting advanced traffic environments by providing strong performance in inclement weather and low-visibility situations, as opposed to optical systems. Based on the IMARC Group, the U.S. autonomous vehicles market reached USD 34.6 Billion in 2024 and is expected to grow to USD 307.1 Billion by the year 2033, showing an impressive CAGR of 27.5% from 2025 to 2033. This upward trend of automation is inextricably linked to the growth in radar sensor applications, making radar a key technology for the achievement of autonomous driving.

Regulatory Mandates and Interconnected Ecosystems Support Market

Stringent safety regulations and the development of connected vehicle ecosystems are further supporting the opportunities for the automotive radar market in the United States. Regulatory bodies are mandating safety features in new vehicles, like automatic emergency braking and blind spot detection, that rely significantly on radar technology. These regulatory demands are forcing producers to include radar systems in a variety of vehicle segments. At the same time, the drive towards vehicle-to-everything (V2X) communication is driving a second generation of radar integration. Onboard vehicles need constant and precise exchange of environmental data, and radar systems are key to making safe coordination among vehicles and anticipatory driving behavior possible. This two-pronged stimulus—regulatory requirement and technology connectivity—provides a robust underpinning for widespread radar deployment in conventional as well as next-generation vehicles. As connected infrastructure grows, radar will continue to be an indispensable enabler of secure and cooperative vehicular interactions, thus facilitating a safer and wiser mobility ecosystem.

United States Automotive Radar Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the United States automotive radar market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on range, vehicle type, and application.

Analysis by Range:

• Long Range
• Medium and Short Range

Medium and short-range radar systems dominated 54.9% of the United States automotive radar market outlook in 2024, reflecting their extensive applications in both urban driving environments and highway driving situations. These types of radar are pivotal in facilitating key ADAS capabilities including blind spot detection, parking assistance, lane change alert, and cross-traffic warning. Medium-range radars, operating between 76 to 77 GHz, provide dependable detection to 100 meters and are perfect for side and rear coverage in dense situations. Short-range radars with detection to 30 meters are crucial in low-speed maneuvering and obstacle detection in tight spaces. The increase in consumer demand for advanced safety features in entry- and mid-tier vehicles has spurred the adoption of these types of radars. Their comparatively lesser expense as opposed to long-range varieties has also further prompted manufacturers to adopt them in order to comply with safety requirements without substantially raising the cost of producing the vehicle.

Analysis by Vehicle Type:

• Passenger Cars
• Commercial Vehicles

Passenger cars led the United States automotive radar market growth in 2024, commanding a healthy 72.5% share. This segment leadership is indicative of the swift proliferation of radar-based driver assistance systems in mass-market and premium passenger vehicles. Growing customer awareness about vehicle safety, coupled with growing government requirements on crash prevention technologies, has compelled automotive OEMs to incorporate radar solutions into their passenger vehicle product portfolios. Major features like forward collision warning, adaptive cruise control, and autonomous emergency braking are significantly dependent on radar modules and hence are crucial in providing a better driving experience and meeting regulatory requirements. Additionally, the increasing trend towards electrification and the simultaneous thrust towards semi-autonomous mobility are generating higher demand for embedded radar in electric vehicles as well as hybrid vehicles. As passenger vehicles increasingly become smart mobility solutions, radar technology is taking center stage in making smart, adaptive, and secure driving systems in new and retrofitted car architectures feasible.

Analysis by Application:

• Adaptive Cruise Control (ACC)
• Autonomous Emergency Braking (AEB)
• Blind Spot Detection (BSD)
• Forward Collision Warning (FCW)
• Intelligent Park Assist
• Others

According to United States automotive radar market analysis the market was led by the adaptive cruise control (ACC) application segment with a 40% revenue share in 2024. Growing consumer demand for comfort, safety, and less driver fatigue while driving—particularly on highways—has driven the take-up of ACC in mid-range as well as premium vehicles. Radar sensors are the technology backbone of ACC by continuously checking the space between cars, automatically regulating speed to ensure safe following distances, and making acceleration and braking smoother. This has also been found to be especially useful in stop-and-go traffic, where ACC improves not just safety but also fuel efficiency. ACC is also a building block technology for future levels of driving automation, with numerous systems now paired with lane centering and predictive control. Since more cars integrate advanced cruise control technologies, driven by incentives from regulations and decreasing affordability of radars, the ACC segment will continue to lead in radar applications.

Regional Analysis:

• Northeast
• Midwest
• South
• West

Northeast radar adoption is facilitated by concentrated urban populations as well as state support for vehicle safety. Dense traffic congestion and mixed weather conditions necessitate adaptable technologies such as radar, particularly in urban areas where automatic braking and collision avoidance improve driving efficiency and safety across congested environments.

The Midwest region shows consistent growth in the deployment of radar systems, led by higher automotive production and demand for advanced driver assistance systems in automobiles. Rural areas and open highways see the benefit from adaptive cruise control and lane-keeping systems, fuelling continued adoption of radar technologies in newer model cars.

The Southern United States is gaining from an accelerating number of new car registrations and an increasing trend towards technologically sophisticated passenger vehicles. Urban infrastructure and highway developments boost the region's adoption of radar-based ADAS, assisting improved vehicle safety and compliance with federal and regional road safety standards.

In the West, high consumer demand for electric and autonomous vehicles, along with advancing technology, drive robust automotive radar adoption. Smart mobility leadership and vehicle electrification in the region combine to provide a high-growth environment for widespread adoption of radar-based solutions across mainstream and luxury vehicle segments.

Competitive Landscape:

The United States automotive radar market's competitive environment is characterized by fast innovation, product differentiation, and strategic partnerships focused on boosting safety technology and automotive automation. The players within the market are bolstering initiatives to design high-resolution radar systems that provide accurate object detection in varying weather and lighting conditions. Focus is on miniaturization of radar and multi-mode capability to serve a wider array of vehicles, from economical to premium segments. The growing use of radar across advanced driver-assistance systems (ADAS) and upcoming autonomous driving platforms is defining long-term competition. Firms are also coordinating product plans with changing regulatory norms and customer expectations about vehicle safety. While the United States automotive radar market forecast for future demand hints at significant demand across passenger and commercial vehicle segments, competitive forces are likely to intensify with 4D imaging radar, sensor fusion ability, and scalable platforms enabling Level 2+ and Level 3 automation driving the pace.

The report provides a comprehensive analysis of the competitive landscape in the United States automotive radar market with detailed profiles of all major companies.

Latest News and Developments:

• March 2025: indie Semiconductor entered into a partnership with GlobalFoundries for the development of high-performance radar systems-on-chip (SoC) for automotive applications. These SoCs, which were developed on GF's 22FDX architecture, primarily focus on 77 GHz and 120 GHz radar applications for advanced driver assistance systems (ADAS) and related industrial uses.
• February 2025: Rogers Corporation announced the launch of new thermoset laminates for automotive radar sensor applications. The RO4830™ Plus Circuit Materials are ideal for cost-sensitive millimeter wave PCB operations, such as automotive corner radar sensors operating between 76 and 81 GHz.
• January 2025: Arbe Robotics Ltd. entered into a partnership with California-based NVIDIA to improve AI-driven skills and radar-based free space mapping for automotive applications. As part of this collaboration, the NVIDIA DRIVE AGX in-car computing platform will be integrated with Arbe's high-resolution radar to transform vehicle perception and decision-making, enabling safer and more intelligent mobility solutions.
• January 2025: Ansys confirmed that its AVxcelerate Sensors can now be accessed through Cognata's Automated Driving Perception Hub. The AVxcelerate Sensors simulation software by Ansys is expected to significantly enhance the Automated Driving Perception Hub (ADPH) platform, which operates on Microsoft Azure and is managed by Cognata, through its high-fidelity radar and electromagnetic (EM) wave propagation simulation features.

United States Automotive Radar Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States automotive radar market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the United States automotive radar market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States automotive radar industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.