United States Blueberry Market

United States Blueberry Market Overview:

The United States blueberry market is projected to exhibit a growth rate (CAGR) of 3.40% during 2024-2032. The market is driven by the increasing number of online grocery platforms that make blueberries more accessible to a wider range of consumers, particularly those living in locations where fresh produce is scarce, along with the growing demand for fruit juice in the country.

United States Blueberry Market Trends:

Rising Reliance on Online Grocery Platforms

According to the IMARC Group’s report, the United States online grocery market size reached US$ 150.8 Billion in 2023. Online shopping platforms make blueberries more accessible to a wider range of consumers, particularly those living in locations where fresh produce is scarce. The convenience of shopping for fruits online, particularly fresh produce, such as blueberries, stimulates repeat purchases. Consumers who previously avoided fresh fruits owing to the difficulty of making many journeys to the market are now more likely to add blueberries in their shopping carts. Online shopping platforms may reach customers all throughout the country, including areas where blueberries may not be farmed locally. This helps to broaden the market for blueberries beyond typical geographic boundaries. Many online grocery stores highlight the freshness and quality of their produce. This assurance may encourage more people to purchase fresh blueberries online, especially if they are apprehensive to buy perishable things without seeing them in person.

Some online grocery providers offer subscription plans for frequently purchased items. Blueberries can be included in these subscriptions to ensure regular and recurring sales, hence supporting stable market growth. Online portals frequently feature organic and niche food items. Blueberries, particularly organic and non-genetically modified organism (GMO) kinds, may profit from this exposure, thereby increasing demand among niche customer groups who like to shop online.

Growing Demand for Fruit Juice

Blueberry juice is growing in popularity as people are looking for new and healthier fruit juice options, thanks to its rich flavor and strong antioxidant content. This is catalyzing the demand for blueberries as a raw material in juice production. Blueberries are frequently used in blended fruit juices alongside other fruits, such as apples, oranges, and strawberries. The growing popularity of these mixed fruit juices are driving the demand for blueberries as a significant ingredient. Blueberries' health benefits, such as their high antioxidant content and ability to improve heart and brain function, make them an appealing ingredient in health-conscious juices. As people are becoming more health conscious in the country, the demand for blueberry juice is rising. Functional beverages that provide specific health benefits like increased energy, digestion, or immunological support, frequently incorporate blueberries due to their nutrient profile. The demand for blueberries increases as the functional beverage category is expanding. Fruit juices are becoming popular among consumers who value organic and natural products. Organic blueberry juice is becoming more popular, catalyzing the demand for organically cultivated blueberries. The IMARC Group report shows that the United States fruit juice market is projected to exhibit a growth rate (CAGR) of 3.78% during 2024-2032.

United States Blueberry Market News:

• January 2024: Wyman's, one of the world's largest wild blueberry producers, collaborated with ReVision Energy and national solar developer REC Solar to build over 17,000 solar panels to obtain wild blueberries from a solar-powered facility.
• October 2023: Frutura acquired Sun Belle and Giddings Fruits to enhance its berry business.

United States Blueberry Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on application, distribution channel and packaging type.

Application Insights:

• Food Industry 
• Beverages Industry 
• Pharmaceutical Industry 
• Cosmetics Industry 
• Agricultural Industry
   

The report has provided a detailed breakup and analysis of the market based on the application. This includes food industry, beverages industry, pharmaceutical industry, cosmetics industry, and agricultural industry.

Distribution Channel Insights:

• Supermarkets and Hypermarkets  
• Convenience Stores  
• Online Retail
• Specialty Stores 
• Others
   

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online retail, specialty stores, and others.

Packaging Type Insights:

• Cans 
• Cartons
• Bags
• Plastic Containers
• Cups 
• Tubs
   

The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes cans, cartons, bags, plastic containers, cups, and tubs.

Regional Insights:

• Northeast
• Midwest
• South
• West
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Blueberry Market Report Coverage:

Key Questions Answered in This Report:

• How has the United States blueberry market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States blueberry market?
• What is the breakup of the United States blueberry market on the basis of application?
• What is the breakup of the United States blueberry market on the basis of distribution channel?
• What is the breakup of the United States blueberry market on the basis of packaging type?
• What are the various stages in the value chain of the United States blueberry market? 
• What are the key driving factors and challenges in the United States blueberry?
• What is the structure of the United States blueberry market and who are the key players?
• What is the degree of competition in the United States blueberry market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States blueberry market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the United States blueberry market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States blueberry industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.