Market Overview:

The United States digital asset management market exhibited robust growth during 2015-2020. Looking forward, IMARC Group expects the market to continue its robust growth during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

Digital asset management (DAM) is a software-based solution that is used by organizations for storing, retrieving, and utilizing digital assets like data files, engineering blueprints, text documents, audios, videos and graphics. It authorizes the users to retrieve, review, edit, and share data that is passed through a centralized interface. DAM is also used to automate workflow while managing permissions through various copyright functionalities and streamlining the cloud experience of users. In the United States, DAM has gained prominence as it helps in creating digital content either by encoding it through image, text scanning or digital audio recording and producing it in a digital format.

The United States digital asset management market is primarily driven by the expanding media and entertainment sector due to the high penetration of the internet and social media platforms in the region. Besides this, several vendors have developed DAM solutions and analytics due to excessive content generation. They also offer customized tools to consumers to improve the user experience and expand their market presence. Some of the other factors, such as the integration of artificial intelligence (AI), extensive research and development (R&D) in the field of IT and the emerging trend of digitization, are also propelling the growth of the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the United States digital asset management market, along with forecasts at the country and regional level from 2021-2026. Our report has categorized the market based on type, component, application, deployment, organization size and end use sector.

Breakup by Type:

• Brand Asset Management System
• Library Asset Management System
• Production Asset Management System
   

Breakup by Component:

• Solution
• Services
  • Consulting
  • System Integration
  • Support and Maintenance
     

Breakup by Application:

• Sales and Marketing
• Broadcast and Publishing
• Others
   

Breakup by Deployment:

• On-premises
• Cloud
   

Breakup by Organization Size:

• Small and Medium-sized Enterprises
• Large Enterprises
   

Breakup by End Use Sector:

• Media and Entertainment
• Banking, Financial Services and Insurance (BFSI)
• Retail
• Manufacturing
• Healthcare and Life Sciences
• Education
• Travel and Tourism
• Others
   

Breakup by Region:

• Northeast
• Midwest
• South
• West
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Key Questions Answered in This Report:

• How has the United States digital asset management market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States digital asset management market?
• What are the key regional markets?
• What is the breakup of the market based on the type?
• What is the breakup of the market based on the component?
• What is the breakup of the market based on the application?
• What is the breakup of the market based on the deployment?
• What is the breakup of the market based on the organization size?
• What is the breakup of the market based on the end use sector?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the United States digital asset management market and who are the key players?
• What is the degree of competition in the industry?