The latest report by IMARC Group, titled “United States E-Learning Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” finds that the United States e-learning market is expected to exhibit strong growth during 2021-2026. E-learning, or electronic learning, refers to a learning system that is imparted with the help of electronic resources, such as computers, tablets, and smartphones, which are connected to the internet. It is a formalized form of learning that enables the transfer of skills and knowledge and delivery of education to a large number of recipients simultaneously. Unlike the conventional form of teaching based in or out of classrooms, the computer or smart devices are the major components of e-learning solutions. It also makes it easier for users to learn anytime, anywhere, according to their convenience. As a result, e-learning finds application in the corporate, agriculture, healthcare, education, and training industries.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
United States E-Learning Market Trends:
The market is primarily driven by the widespread digitization and penetration of smart devices such as smartphones, laptops, and tablets in the United States. Besides this, e-learning solutions are gaining popularity as they offer various advantages, including the possibility for students to learn at their own pace and the ability to choose their learning environments. They are also widely adopted as a cost-effective alternative, removing geographical obstacles associated with the traditional education system. In addition to this, due to the recent spread of the coronavirus disease (COVID-19) pandemic in the country, various educational and non-educational institutions are shifting toward virtual learning solutions. This has resulted in the rapid adoption of e-learning methods as a preventive measure. Similarly, the corporate sector in the United States is also increasingly using e-learning technology to conduct training programs and collaborative activities through project works, assignments, discussion forums, and blogs. Furthermore, technological advancements, such as the integration of augmented reality (AR) and virtual reality (VR) in the e-learning process, are providing learners with a more engaging and immersive learning experience along with greater completion rates, which is positively impacting the market growth.
- Based on the technology, the market has been segmented into online e-learning, learning management systems, mobile e-learning, rapid e-learning, virtual classroom, and others.
- On the basis of the provider, the market has been classified into services and content.
- The market has been categorized based on the application into academic (K-12, higher education, and vocational training), corporate (small and medium enterprises, and large enterprises), and government.
- Region-wise, the market has been divided into Northeast, Midwest, South, and West.
- The competitive landscape of the market has been examined in the report, with the detailed profiles of the key players operative in the industry.
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