United States Eyewear Market

Market Overview:

The United States eyewear market size reached US$ 37.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 58.6 Billion by 2032, exhibiting a growth rate (CAGR) of 5.1% during 2024-2032. The rising prevalence of refractive errors, emerging technological advancements, the growing geriatric population susceptible to age-related vision problems, the increasing awareness regarding eye health, and expanding e-commerce industry are some of the major factors propelling the market.

Eyewear refers to accessories worn on or around the eyes to enhance vision or protect the eyes from various environmental factors. It includes several products such as eyeglasses, sunglasses, contact lenses, and safety goggles. It primarily corrects visual impairments such as nearsightedness, farsightedness, or astigmatism and consist of frames that hold prescription lenses that is customized to an individual's specific needs. Additionally, sunglasses are designed to protect the eyes from harmful ultraviolet (UV) rays and reduce glare from bright sunlight and is available in various styles and lens colors to suit different preferences and activities. Contact lenses are thin, curved discs placed directly on the eyes to correct vision without the need for eyeglasses and offer freedom of movement and a natural appearance. Nowadays, safety goggles are specialized products used in various professions and activities to shield the eyes from potential hazards such as debris, chemicals, or radiation.

The market in the United States is driven by the rising occurrences of refractive errors such as myopia and presbyopia. In addition, the growing geriatric population, and the escalating demand for eyewear among individuals seeking vision correction are influencing the market growth. Moreover, the associated age-related vision problems such as cataracts and age-related macular degeneration (AMD), requiring specialized products such as reading glasses and specific lenses represent another major growth-inducing factor. Besides this, numerous technological advancements in lens materials, coatings, and manufacturing techniques have also contributed to market growth. Innovations such as high-index lenses, anti-reflective coatings, and photochromic lenses offer improved visual clarity, comfort, and convenience for consumers. Along with this, the Increasing awareness about eye health and the importance of regular eye examinations is further propelling the demand. Furthermore, the expanding e-commerce platforms and online retailing offering convenience, home try-on options, and competitive pricing, attracting more consumers to purchase online creating a positive market outlook.

United States Eyewear Market Trends/Drivers:

The growing prevalence of refractive errors

The increasing occurrence of refractive errors such as myopia (nearsightedness), hyperopia (farsightedness), and astigmatism, refer to abnormalities in the eye's ability to focus light properly onto the retina, resulting in blurred vision. In addition, the changing lifestyle such as increased screen time and prolonged near-work activities, are influencing myopia's market growth. As the number of individuals affected by refractive errors continues to grow, the demand for vision correction increases. Moreover, products, such as prescription eyeglasses and contact lenses, are essential for improving visual acuity and quality of life representing another major growth-inducing factor. Consequently, the market is expanding with manufacturers, retailers, and eyecare professionals catering to the needs of those seeking effective solutions to correct their refractive errors and achieve a clear vision.

Various technological advancements

Emerging technological advancements such as lens materials, coatings, and manufacturing techniques are influencing market growth. In addition, the development of high-index lenses that offer thinner and lighter options for individuals with higher prescription strengths provides improved visual clarity while reducing the weight and thickness of the product representing another major growth-inducing factor. Besides this, the introduction of advanced coatings such as anti-reflective coatings that minimize glare and improve visual comfort, especially in situations involving bright lights or computer screens with scratch-resistant coatings enhances the durability and longevity of eyewear which is propelling the market growth. Apart from this, the advanced manufacturing techniques allow for precise lens customization based on individual prescription requirements augmenting the market growth. Furthermore, the extensive use of digital lens technology enables the creation of personalized lenses customized to the unique needs of each wearer creating a positive market outlook.

United States Eyewear Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the United States eyewear market report, along with forecasts at the country levels from 2024-2032. Our report has categorized the market based on product, gender and distribution channel.

Breakup by Product:

• Spectacles
• Sunglasses
• Contact Lenses
   

Spectacles represent the most popular product

The report has provided a detailed breakup and analysis of the market based on the product. This includes spectacles, sunglasses, and contact lenses. According to the report, spectacles represented the largest segment.

Spectacles are primarily used for vision correction and are available in various types such as prescription glasses, reading glasses, and computer glasses and cater to individuals with refractive errors such as myopia, hyperopia, and astigmatism due to the prevalence of eye disorders, the growing geriatric population, and increasing digital device usage. Moreover, the widespread adoption of sunglasses to protect the eyes from harmful ultraviolet (UV) radiation and as a fashionable accessory is representing another major growth-inducing factor. They are available in numerous styles, including aviators, wayfarers, and sports-specific sunglasses. Factors such as increasing awareness about eye protection, fashion trends, and the desire for outdoor activities contribute to the demand for sunglasses.

Apart from this, the growing popularity of contact lenses for vision correction is augmenting the market growth. They are available in various types, including daily disposable, monthly disposable, and toric lenses for astigmatism, and offer numerous advantages such as improved visual acuity, convenience, and suitability for sports and physical activities is creating a positive market outlook.

Breakup by Gender:

• Men
• Women
• Unisex
   

Unisex dominates the market

A detailed breakup and analysis of the market based on gender has also been provided in the report. This includes men, women, and unisex. According to the report, unisex accounted for the largest market share.

The market is typically influenced by fashion trends, personal preferences, and the specific needs of different genders. Traditionally, the market has seen a distinction between eyewear targeted toward men, women, and unisex options. In addition, the rising demand for product styles and designs tailored specifically for women emphasizing fashion, aesthetics, and feminine features is influencing the market growth. These designs include options such as oversized sunglasses, cat-eye frames, and colorful or embellished designs propelling the market growth.

Moreover, most styles targeted toward men, focusing on classic, sporty, or masculine designs including aviator sunglasses, rectangular frames, and minimalist or understated designs, are also gaining popularity. Besides this the introduction of unisex eyewear, which is designed to be gender-neutral and suitable for individuals of any gender often featuring timeless designs, neutral colors, and versatile shapes that can be worn by anyone is augmenting the market growth.

Breakup by Distribution Channel:

• Optical Stores
• Independent Brand Showrooms
• Online Stores
• Retail Stores
   

Optical stores hold the largest share in the market

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes optical stores, independent brand showrooms, online stores, and retail stores. According to the report, optical stores represented the leading segment.

Optical stores, independent and chain-based, have traditionally been a significant distribution channel in the United States. These specialized stores offer a wide range of options, including prescription glasses and sunglasses, along with professional services such as eye exams and fittings. Moreover, independent brand showrooms provide a platform for specific brands to showcase their products exclusively often focusing on premium or designer eyewear collections, providing a unique and curated shopping experience for customers propelling the market growth. 

Besides this, online stores are gaining popularity offering convenience and a wide selection of eyewear through e-commerce platforms providing customers the ability to browse and purchase eyewear from the comfort of their homes, with features such as virtual try-on and online consultations accelerating the market growth. Apart from this, retail stores, including department stores and specialized retail chains, often offer a diverse range of eyewear options, catering to different price points and customer preferences is also contributing to the eyewear market growth.

Breakup by Region:

• Northeast
• Midwest
• South
• West
   

South US exhibits a clear dominance in the market, accounting for the largest U.S. eyewear market share

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South and West. According to the report, South US accounted for the majority of the market share.

The southern region is known for its diverse demographics and varied preferences that can range from traditional and conservative styles to more fashion-forward and unique designs, catering to a wide range of consumer preferences. Along with this, the Western region has a more fashion-conscious and progressive eyewear market embracing innovative eyewear styles, eco-friendly materials, and designs that align with a more casual and laid-back lifestyle.

Apart from this, the Northeast region is primarily driven by the increasing demand for eyewear, especially known for its fashion-forward and trend-conscious consumers. In addition, the escalating demand for designer and luxury eyewear brands, and innovative and stylish frames influences market growth. Moreover, the Midwest region generally exhibits a more practical and value-oriented approach to eyewear with customers often seeking functional and durable eyewear options, focusing on comfort and affordability representing another major growth-inducing factor.

Competitive Landscape:

Key players in the market are implementing various strategies to strengthen their position and remain competitive. They are continuously investing in research and development (R&D) to introduce new and innovative products focusing on developing advanced technologies, materials, and designs to cater to evolving consumer preferences and stay ahead of the competition. Moreover, key players are investing in e-commerce platforms and digital technologies to tap into the growing online market and optimize their online presence, provide seamless shopping experiences, and use data analytics to understand consumer preferences and drive personalized marketing campaigns. Besides this, companies in the United States are expanding their retail presence by opening new stores or partnering with authorized retailers and aim to increase their market reach and accessibility to customers. Sustainable and ethical practices: They are also increasingly focusing on sustainability and ethical practices. They invest in eco-friendly materials, reduce their carbon footprint, and ensure responsible sourcing and manufacturing processes. These initiatives resonate with environmentally conscious consumers and contribute to brand reputation and customer loyalty.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.

United States Eyewear Market Report Scope:

Key Questions Answered in This Report:

• How has the United States eyewear market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the United States eyewear market?
• What is the impact of each driver, restraint, and opportunity on the United States eyewear market?
• What is the breakup of the market based on the product?
• Which is the most attractive product in the United States eyewear market?
• What is the breakup of the market based on gender?
• Which is the most attractive gender in the United States eyewear market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the United States eyewear market?
• What is the competitive structure of the United States eyewear market?
• Who are the key players/companies in the United States eyewear market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States eyewear market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the United States eyewear market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States eyewear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.