United States Floriculture Market

United States Floriculture Market Overview:

The United States floriculture market size reached USD 7.67  Million in 2023. Looking forward, IMARC Group expects the market to reach USD 12.64 Billion by 2032, exhibiting a growth rate (CAGR) of 5.30% during 2024-2032. The market is experiencing significant growth mainly due to the rising consumer demand for fresh, locally sourced flowers and plants. Moreover, the expansion of e-commerce sector and significant technological advancements enhance accessibility and efficiency. This, along with innovations in plant varieties and widespread adoption of sustainable practices are contributing positively to the market growth.

United States Floriculture Market Trends:

Increasing Technological Integration

Technological integration is transforming the floriculture industry by significantly enhancing efficiency and productivity. Precision agriculture techniques like GPS-guided equipment and sensor-based systems, optimize plant care by monitoring soil conditions, water levels and nutrient needs, leading to better crop yields and resource management. Automated greenhouses use climate control systems and robotics to streamline cultivation processes ensuring optimal growing conditions and reducing labor costs. Data analytics further boosts productivity by providing insights into growth patterns, pest management and market trends. In line with this, technology enriches the consumer experience with virtual consultations and online design tools allowing customers to explore floral arrangements and make informed choices from the comfort of their homes. These advancements collectively contribute to a more efficient, innovative and user-friendly floriculture market. For instance, in March 2024, Grateful Gardeners, a Maryland-based flower farm received a grant from TEDCO's ARR program to advance their innovative aquaponics technology. The co-founders aim to revolutionize the floral industry with their organic and regenerative approach. Their unique aquaponics system combines aquaculture with hydroponics to produce nutrient-rich water requiring a delicate balance of nutrients for healthy plant growth.

Growth of E-Commerce

The growth of e-commerce in the floriculture industry reflects a significant shift toward digital shopping mainly driven by the consumer demand for convenience and accessibility. Online platforms have made it easier for consumers to purchase flowers and plants from the comfort of their homes bypassing traditional retail channels. This rise in e-commerce is facilitated by a variety of digital platforms that offer extensive selections of floral arrangements and plants allowing customers to choose from a broader range of options than what is typically available in physical stores. Direct-to-consumer sales models further enhance this experience by providing personalized services such as custom arrangements and subscription options. The convenience of online shopping along with advanced digital tools is reshaping the way consumers engage with the floriculture market. For instance, in January 2024, Komet Sales and Axerrio merged to expand their B2B floral e-commerce network across Europe and the Americas. The merger aims to enhance customer access to new features and a broader network of buyers and sellers. Axerrio's team intends to continue leading operations in Europe focusing on seamless integration with Komet's solutions. The merger aligns with the company's commitment to delivering innovative and comprehensive solutions while ensuring a seamless transition for existing customers.

United States Floriculture Market News:

• In April 2024, the American Floral Endowment (AFE) launched the Sustainabloom website, a comprehensive resource hub aimed at promoting sustainable practices in the floriculture industry. In partnership with NC State University, Sustainabloom offers research-driven guides and resources to help businesses enhance their sustainability efforts. The initiative focuses on environmental stewardship, resource optimization and collaboration to meet the increasing demand for sustainable products and practices.
• In August 2024, Royal Anthos and Slow Flowers Society announced their partnership to promote lily farming in the United States. This partnership aims to educate American flower farmers about the ease of growing and selling lilies. Royal Anthos has launched a dedicated lily page on its website with informational resources including a Master Class. The initiative is supported by a substantial European Union grant of €1.9 million with Royal Anthos members contributing the remaining 20 percent.

United States Floriculture Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product, and end-user.

Product Insights:

• Bedding and Garden Plants
• Pott Plants
• Foliage Plants
• Propagative Floriculture Materials
• Cut Flowers
  • Tulip
  • Lilies
  • Gerbera
  • Gladioli
  • Sunflower
  • Rose
  • Others
• Cut Cultivated Greens
   

The report has provided a detailed breakup and analysis of the market based on the product. This includes bedding and garden plants, pott plants, foliage plants, propagative floriculture materials, cut flowers (tulip, lilies, gerbera, gladioli, sunflower, rose, others), and cut cultivated greens.

End-User Insights:

• Residential
• Commercial
• Institutional
   

A detailed breakup and analysis of the market based on the end-user have also been provided in the report. This includes residential, commercial, and institutional.

Regional Insights:

• Northeast
• Midwest
• South
• West
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Floriculture Market Report Coverage:

Key Questions Answered in This Report:

• How has the United States floriculture market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States floriculture market?
• What is the breakup of the United States floriculture market on the basis of product?
• What is the breakup of the United States floriculture market on the basis of end-user?
• What are the various stages in the value chain of the United States floriculture market? 
• What are the key driving factors and challenges in the United States floriculture?
• What is the structure of the United States floriculture market and who are the key players?
• What is the degree of competition in the United States floriculture market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States floriculture market from 2018-2032
• The research report provides the latest information on the market drivers, challenges, and opportunities in the United States floriculture market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States floriculture industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.