The United States gaming market is projected to exhibit a growth rate (CAGR) of 8.30% during 2023-2028. The expanding gaming industry, rapid urbanization, the proliferation of smartphones and tablets, the growing popularity of e-sports, emerging technological advancements such as augmented reality (AR), virtual reality (VR), and increasing digitization represent some of the key factors driving the market.
Gaming refers to playing electronic games, typically on various platforms such as consoles, computers, smartphones, or dedicated gaming devices. It involves engaging in interactive digital experiences that provide entertainment, challenge, and immersion for players. It offers numerous genres, including action, adventure, role-playing, strategy, sports, and more, featuring dynamic visuals, captivating narratives, and interactive gameplay mechanics designed to captivate players and provide engaging experiences. Gaming allows for increasingly realistic graphics, immersive virtual worlds, and innovative gameplay mechanics. Online gaming is gaining immense popularity, enabling players to connect and compete with others, fostering social interaction and community building. Additionally, esports, or competitive gaming, is emerging as a professional industry, with skilled players competing in tournaments for substantial prize pools, while streaming platforms such as Twitch and YouTube Gaming further popularize gaming by allowing players to broadcast their gameplay and interact with audiences in real time. It also offers educational benefits, promoting problem-solving skills, strategic thinking, hand-eye coordination, and teamwork. At present, serious games designed for educational or training purposes use gaming mechanics to facilitate learning in healthcare, military training, and business simulations.
United States Gaming Market Trends:
The market is primarily driven by the expansion of the gaming industry. In addition, rapid urbanization, growing digitization, and increasing accessibility of gaming platforms are influencing market growth. Moreover, with the proliferation of smartphones and tablets, gaming has become more convenient and widespread, allowing individuals to enjoy gaming experiences on the go. Besides this, continuous technological advancements that enhance the gaming experience, such as augmented reality (AR), virtual reality (VR), and cloud gaming, offer players more immersive and realistic gameplay representing another major growth-inducing factor. Along with this, the integration of these technologies attracted existing gamers and captured the interest of new demographics, including casual gamers and non-traditional gaming audiences, propelling the market growth. Businesses that embrace these emerging technologies and incorporate them into their gaming offerings are well-positioned to capitalize on this growing market. Apart from this, the shift toward digitalization, digital game distribution platforms, and online gaming communities due to the convenience of purchasing and downloading games online, coupled with the ability to connect and engage with other players, is creating a thriving ecosystem that drives the growth of the gaming market. Furthermore, the rise of esports and competitive gaming is emerging as a major trend, shaping the gaming market. Esports tournaments and leagues are gaining immense popularity, attracting millions of viewers and generating substantial revenue streams through sponsorships, advertising, and ticket sales, creating a positive market outlook.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the United States gaming market report, along with forecasts at the country level for 2023-2028. Our report has categorized the market based on device type, platform, revenue type, type, and age group.
Device Type Insights:
- Mobiles and Tablets
The report has provided a detailed breakup and analysis of the United States gaming market based on the device type. This includes consoles, mobiles and tablets, and computers.
The report has provided a detailed breakup and analysis of the United States gaming market based on the platforms. This includes online and offline.
Revenue Type Insights:
- In-Game Purchase
- Game Purchase
The report has provided a detailed breakup and analysis of the United States gaming market based on the revenue type. This includes in-game purchase, game purchase, and advertising.
- Adventure/Role Playing Games
- Social Games
The report has provided a detailed breakup and analysis of the United States gaming market based on the type. This includes adventure/role-playing games, puzzles, social games, strategy, simulation, and others.
Age Group Insights:
The report has provided a detailed breakup and analysis of the United States gaming market based on the age group. This includes adult and children.
The report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South, and West.
The report has also provided a comprehensive analysis of the competitive landscape in the United States gaming market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
|Base Year of the Analysis
| Historical Period
|Scope of the Report
||Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
- Device Type
- Revenue Type
- Age Group
|Device Types Covered
||Consoles, Mobiles and Tablets, Computer
|Revenue Types Covered
||In-Game Purchase, Game Purchase, Advertising
||Adventure/Role Playing Games, Puzzles, Social Games, Strategy, Simulation, Others
|Age Groups Covered
||Northeast, Midwest, South, West
||10% Free Customization
|Report Price and Purchase Option
||Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
|Post-Sale Analyst Support
||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report:
- How has the United States gaming market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the United States gaming market?
- What is the breakup of the United States gaming market on the basis of device type?
- What is the breakup of the United States gaming market on the basis of the platform?
- What is the breakup of the United States gaming market on the basis of revenue type?
- What is the breakup of the United States gaming market on the basis of type?
- What is the breakup of the United States gaming market on the basis of age group?
- What are the various stages in the value chain of the United States gaming market?
- What are the key driving factors and challenges in the United States gaming market?
- What is the structure of the United States gaming market and who are the key players?
- What is the degree of competition in the United States gaming market?
Key Benefits for Stakeholders:
- IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States gaming market from 2017-2028.
- The research study provides the latest information on the market drivers, challenges, and opportunities in the United States gaming market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States gaming industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.