United States Green Coffee Market

Market Overview:

United States green coffee market size reached USD 9.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 14.4 Billion by 2033, exhibiting a growth rate (CAGR) of 4.4% during 2025-2033​. The emerging shifts in consumer preferences toward specialty and premium coffees, as well as the increasing demand for organic and sustainable products, are driving the United States green coffee market share.

United States Green Coffee Market Analysis:

• Major Drivers: Wellness-oriented consumer trends are fueling massive demand for green coffee's antioxidant content and attendant health benefits. Market support comes from awareness of natural supplements and functional foods, as well as higher disposable incomes that allow for premium product discovery. Environmentally oriented buyers are drawn to sustainable procurement methods, opening up a market for ethically sourced alternatives.
• Key Market Trends: Premium coffee culture growth drives demand for specialty green coffee types and craft products. United States green coffee market analysis indicates increasing e-commerce penetration supporting direct-to-consumer sales channels. Health supplement adoption into everyday life escalates with green coffee extract gaining popularity among fitness buffs and weight management seekers hunting for natural alternatives.
• Market Challenges: Market education is still a priority since consumer awareness of green coffee benefits needs to be enhanced and advertising campaigns created. Furthermore, the market competes with well-established coffee forms and health supplements. Maintaining quality control standards and supply chain sustainability are constant challenges for producers aiming to have a steady product to offer.
• Market Opportunities: Innovation in product formats such as ready-to-drink (RTD) and convenient capsule formats shows high growth potential. The opportunities for expansion lie through strategic alliances with health retailers and fitness brands. Export opportunities to global markets provide manufacturers with additional revenues through premium positioning.

Green coffee refers to unroasted coffee beans harvested from the Coffea plant. Unlike the brown beans commonly used for brewing coffee, green coffee beans retain their natural, raw state. They are rich in chlorogenic acid, a compound believed to have potential health benefits, including antioxidant properties and the ability to aid in weight management. Green coffee has gained popularity as a dietary supplement and ingredient in various health products. Its unroasted nature preserves certain bioactive compounds that are typically lost during the roasting process. Some studies suggest that green coffee extract may contribute to improved blood sugar levels and reduced blood pressure. As green coffee beans lack the characteristic flavor and aroma of brewed coffee, they are not commonly consumed as a beverage. Instead, they are processed into supplements or extracts, often marketed for their potential health-promoting properties.

United States Green Coffee Market Trends:

Premium and Specialty Green Coffee Adoption

The move towards specialty and premium green coffee offerings as consumers look for differentiated, high-end experiences more and more. It is fueled by the increasing sophistication in coffee culture, where enthusiasts care deeply about origin, processing, and flavor profile. Specialty coffee roasters and coffeehouses are taking advantage of this trend by marketing single-origin green coffee beans from well-known growing countries based on terroir and responsible agriculture. The high-end segment commands more margins and reaches upscale consumers who are willing to pay extra for superior quality. Moreover, specialty coffee preparation techniques such as home roasting are on the rise, further supporting the demand for high-quality green coffee beans. The premiumization phenomenon mirrors larger consumer tendencies toward authentic, traceable products delivering superior taste experiences and resonating with quality craftsmanship values.

Health and Wellness Integration

United States green coffee market growth is largely determined by incorporating green coffee into health and wellness practices. Green coffee's potential to benefit consumers, such as high chlorogenic acid levels, antioxidant properties, and potential weight management support, is increasingly being recognized by consumers. As a result, product diversification from traditional supplements to functional foods, beverages, and nutraceuticals occurs. Health-aware millennials and Gen Z consumers are especially responsible for this trend, looking for natural substitutes for synthetic supplements and processed foods. The fitness community's support of green coffee extract as a pre-workout supplement and metabolism booster has also increased market penetration. The clean label revolution further supports the manufacturing of minimally processed green coffee with open ingredient declarations. This integration of wellness has opened new market segments and distribution channels such as health food stores, gyms, and online wellness platforms, expanding the consumer base considerably.

E-commerce and Direct-to-Consumer Expansion

The United States green coffee demand is being transformed by the speed of e-commerce development and direct-to-consumer business models. Online platforms allow specialty green coffee producers to connect with consumers without the use of traditional retail intermediaries, preserving higher profit margins. Curated subscription services for green coffee have become popular, offering convenience and discovery experiences for coffee fans. Social media marketing and partnerships with influencers promote consumers' awareness of green coffee benefits and brewing methods, fueling online sales. The COVID-19 pandemic sped up this shift online, with consumers increasingly comfortable shopping for specialty food products online. Sophisticated logistics and packaging capabilities guarantee product freshness during transit, dispelling earlier concerns over quality loss. Mobile commerce and consumer-friendly platforms have popularized specialty green coffee among wider populations. This expansion of channels has opened up access to higher-end products that were only accessible through specialty stores, vastly increasing the addressable market.

United States Green Coffee Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on type, product, distribution channel, and end user.

Type Insights:

• Arabica
• Robusta

The report has provided a detailed breakup and analysis of the market based on the type. This includes arabica and robusta.

Product Insights:

• Roasted Coffee
• Instant/Soluble Coffee
• Green Coffee Bean Extract

A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes roasted coffee, instant/soluble coffee, and green coffee bean extract.

Distribution Channel Insights:

• Hypermarkets and Supermarkets
• Departmental Stores
• Specialty Stores
• Online
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes hypermarkets and supermarkets, department stores, specialty stores, online, and others.

End User Insights:

• Retail
• Coffee Cafes
• Others

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes retail, coffee cafes, and others.

Regional Insights: 

• Northeast 
• Midwest 
• South 
• West 

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West. 

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Recent News and Development:

• In July 2025, Hartree Partners completed its acquisition of ED&F Man Commodities’ four core units: Volcafe (coffee), Liquid Products, Sugar, and Cotton. The deal follows the purchase of ED&F Man’s senior secured debt and regulatory approvals. The acquisition expands Hartree’s soft commodities platform, leveraging ED&F Man’s market expertise, global network, and sustainability capabilities. Senior ED\&F Man leaders will join Hartree’s management team, supporting integration and growth across global commodity markets.
• In June 2024, TYPICA launched its “Coffee Expert Team” to support sustainable transformation in the green coffee supply chain. The team, comprising industry professionals and company management, will collaborate with roasters, café chains, and trading companies to promote direct, digitalized sourcing. By enabling trade independent of volatile futures markets, TYPICA’s platform stabilizes small-scale producers’ income, supports high-quality coffee production, and addresses challenges like climate change, labor shortages, and declining profitability in the global coffee industry.

United States Green Coffee Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States green coffee market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the United States green coffee market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States green coffee industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.