United States Laptop Market

United States Laptop Market Size and Share:

The United States laptop market size was valued at USD 12.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 16.1 Billion by 2033, exhibiting a CAGR of 2.73% from 2025-2033.  The market is experiencing steady growth driven by increasing demand for remote work and online learning solutions, and innovations such as AI-powered features, 5G connectivity, and lightweight designs. Additionally, the growing popularity of gaming and creative industries has augmented the demand for high-performance laptops with advanced graphics.

The United States laptop market is propelled by the increasing demand for remote work solutions. Additionally, the shift towards hybrid and remote work models, driven by technological advancements and changing work preferences, is accelerating the need for portable, high-performance laptops. Along with this, businesses are increasingly investing in laptops equipped with advanced security features, high processing power, and cloud integration capabilities to meet workplace demands, further favoring the market. Additionally, the education sector is playing a pivotal role in driving the market. With the growing adoption of e-learning platforms, particularly post-pandemic, educational institutions and students are prioritizing laptops that support seamless virtual learning. This shift is further fueled by government initiatives promoting digital literacy and providing subsidies for technology upgrades in schools. According to a research report by IMARC Group, the United States e-learning market size reached USD 122.4 Billion in 2023. The market is expected to reach USD 278.3 Billion by 2032, exhibiting a growth rate (CAGR) of 9.3% during 2024-2032.

Another critical driver includes the continuous innovations by manufacturers to meet changing consumer expectations. Features such as lightweight designs, longer battery life, and enhanced connectivity are gaining traction, as consumers demand devices that cater to both personal and professional needs. In addition, the rising popularity of gaming and creative industries is positively influencing demand for laptops with superior graphics processing and faster refresh rates. Apart from this, environmental concerns and sustainability efforts are also influencing market dynamics, as more consumers and organizations opt for energy-efficient and eco-friendly devices. Moreover, robust retail and e-commerce channels in the U.S. facilitating easy access to diverse options is propelling market penetration.

United States Laptop Market Trends:

Growing Adoption of AI-Powered Features

A transforming trend in laptops is their integration with artificial intelligence (AI). The features enabled through AI include predictive battery optimization, adaptive performance adjustments, and enhanced security protocols. With these improvements, the user experience is becoming more satisfying. Artificial intelligence-based tools in software development, content creation, and gaming are increasing the demand for devices that can handle machine learning workloads efficiently. With consumers and businesses inclining towards smart functionalities, manufacturers are integrating AI capabilities into laptops, which is accelerating seamless multitasking, personalized experiences, and optimized performance. On 7^th March 2024, HP Inc., a leading American IT company, launched its industry-leading AI PC portfolio, which included advanced HP Elite PCs for collaboration and Z by HP mobile workstations designed to enhance productivity and creativity. The company also introduced the AI Creation Center, the most comprehensive workstation solution for AI development, which is co-engineered with NVIDIA NGC libraries, empowering data scientists. According to HP's 2023 Work Relationship Index, only 27% of knowledge workers are said to have a healthy relationship with work, with 83% believing that it is the right time to redefine workplace relationships. Therefore, this pattern is gaining more momentum as AI-driven applications continue to change and influence consumer preferences across diverse sectors.

Expansion of 5G-Enabled Laptops

The introduction of 5G networks is repositioning the laptop industry, incorporating 5G-enabled laptops that can be a portal to unmatched connectivity. These laptops target professionals and students working with the internet consistently, enabling real-time collaboration, remote work, and virtual learning. The ultra-fast speeds and low latency of 5G improve the performance of cloud-based applications and streaming services, making it more attractive to these consumers. Tech companies are focusing on making 5G modems on laptops because it extends user mobility, especially regarding high-speed internet, while on the go. This trend is propelling as 5G networks are becoming widespread and affordable across the country. U.S. network providers are continuing to extend the availability of 5G networks across the market. 5G service, the percentage of known operator locations where 5G was available (of total locations with cellular service) grew from 68.4% in Q3 2023 to 76.7% in Q1 2024. Deployment of 5G in low band spectrum is equally important to achieving a high 5G availability proportion of 5G users who spend most of their time connected to 5G networks. The U.S. still comes as one of the leading markets worldwide for 5G availability.

Rising Customizable and Modular Laptops

This rise in customizable and modular laptops is a by-product of consumer demand for unique experiences. Laptops permit the upgrading of specific components such as RAM, storage, and graphics cards, based on unique requirements. It appeals to tech enthusiasts, gamers, and professionals who seek cost-effective ways to ensure that their equipment remains future-proof. On 8^th January 2024, HP Inc. introduced its most personalized gaming portfolio, featuring innovations in OMEN and HyperX brands with seamless ecosystems of laptops, accessories, and software. Powered by Intel Core Ultra 9 185H processors and up to NVIDIA GeForce RTX 4070 GPUs, the devices offer up to 24.6% FPS improvQement for smoother gaming and streaming with NPU and OpenVINO plugins. The OMEN Gaming Hub’s Auto Dynamic Refresh Rate enhances gameplay while improving battery life by up to 7%, and ECO mode extends battery life by up to 20%. Modularity addresses the concerns raised about electronic waste by minimizing the product lifecycles. As manufacturers aim for such, the market is experiencing innovative solutions meant to combine flexibility, performance, and environmental consciousness in redefining the relationship a consumer has with their laptop which is creating a positive market outlook.

United States Laptop Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the United States laptop market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on type, screen size, price, and end use.

Analysis by Type:

• Traditional Laptop
• 2-in-1 Laptop
   

Traditional laptops are available in a very wide range of uses, therefore targeting professionals, students, and even the casual consumer markets. They are noted for their robust performance, versatility, and affordability. Traditional laptops constantly change with advancements in hardware and software to improve processing power, increase battery life, and sleeker designs. These handy attributes make them highly reliable at work and play, and thus popular among users who emphasize simplicity in functionality and low cost than hybrid devices with excess features.

On the other hand, a 2-in-1 laptop is a highly sought-after device due to its versatility. It combines the functionality of a laptop and a tablet, and it is a good device for any individual who wants portability without losing productivity. Being popular among creative professionals, students, and business users, 2-in-1 laptops feature touchscreen functionality, stylus compatibility, and versatile modes such as tent and tablet configurations. Manufacturers are focusing on upgrading their performance and lightweight designs for consumers expecting such conveniences and innovation. This is seizing more market share as the digital transformation is accelerating in this segment.

Analysis by Screen Size:

• Up to 10.9"
• 11" to 12.9"
• 13" to 14.9"
• 15.0" to 16.9"
• More than 17"
   

Screens measuring up to 10.9" are suitable for users who prefer to have their laptops portable and affordable. Compact, these laptops are ideal for students, travelers, and general users and are meant for browsing, streaming, and simple productivity. The educational sector is supportive of the growth of entry-level gadgets.

On the other hand, the screens in the size range of 11" to 12.9" offer a balance of style with functional performance, preferred by professionals who need a device for on-the-go or hybrid work settings. These laptops are equipped with 2-in-1 capabilities and touch screens and are popular among creatives or users who seek versatility in a portable form.

13"-14.9" screens are highly preferred for offering the best balance between portability and screen area. It suits students, professionals, and occasional users and serves to enable work, social media, video, and audio streaming activities, among others. The laptops usually come with high resolution, more hours of battery life, and strong processing power.

Analysis by Price:

• Up to USD 500
• USD 501 to USD 1000
• USD 1001 to USD 1500
• USD 1501 to USD 2000
• Above USD 2001
   

The up to USD 500 category primarily addresses budget-sensitive consumers and also encompasses students and casual users. Devices in this category generally offer basic functionality designed to run, for example, local or web-based browsing, word processing, and streaming. However, with the demand for inexpensive laptops in education and in emerging markets, this category continues to be a major growth driver.

In the USD 501 to USD 1000 price range, laptops find a balance between cost and power, hence it is preferred by both professionals and students. These include better processing power, more capacity for storage, and better quality in the display, an appealing factor for users who prefer dependable functionality for work, study, and light gaming.

The USD 1001 to USD 1500 category is characterized by advanced features and performance, and is, therefore, well suited for more demanding tasks. These laptops are mostly preferred by creative professionals, gamers, and hardcore tech enthusiasts as they seek faster processors, high-resolution displays, and higher-quality builds. A significant number of hybrid and premium designs are also seen in this price range.

Analysis by End Use:

• Personal
• Business
• Gaming
• Others
   

The personal use segment contains laptops designed to perform everyday tasks such as web browsing, streaming, social media, and light productivity. Such devices are relatively affordable and user friendly, appealing to a broad consumer base, including students, families, and individual users. The integration of entertainment and lifestyles in several digital processes continues to fuel demand in this category.

Business-specific laptops can focus on reliability, performance, and security features designed to be particular for the professional workspace. These laptops may often come with enhanced processing capabilities, longer battery life, and features such as biometric authentication, which cater to the needs of the business. The need for high-performance laptops to accommodate and support remote and hybrid working styles is accelerating the demand.

Gaming includes laptops with higher-end hardware such as high-refresh-rate displays, dedicated GPUs, and powerful processors. They appeal to casual gaming users, gamers who require genuine power in esports or various forms of creative activities, and 3D modelers. As a result of e-sports and gaming experiences integrated with incredible audio, video, and gaming technology, growth in this category is escalating.

Regional Analysis:

• Northeast
• Midwest
• South
• West
   

The heavy concentration of populated educational institutions in the Northeast region sustains laptop demand in the education and professional sectors.

The Midwestern region, on the other hand, characterized by its manufacturing and industrial base, is witnessing a constant demand for business laptops as the use of remote work technologies continues to expand.

The South, which has rapidly developed tech hubs and a wide variety of industries, exhibits strong growth in the gaming and business segments, driven by urbanization and digital transformation.

The West, with Silicon Valley and other innovation centers, leads in demand for high-performance laptops catering to tech professionals, creative industries, and gaming enthusiasts, thus emphasizing the region's tech-savvy consumer base.

Competitive Landscape:

The market in the United States is highly competitive, with key players focusing on consumer-centric, and sustainable approaches. U.S. players are integrating cutting-edge technologies such as AI-powered performance enhancements, 5G connectivity, and advanced security features to meet various user needs. The launch of high-performance laptops targeting professional gamers, creatives, and professionals is supporting the market. Ultra-portable and 2-in-1 devices are targeting remote workers and students. To meet concerns with regard to the environment, manufacturers are adopting recycled materials, improving energy efficiency, and implementing production in eco-friendly ways. Flexible pricing along with subscription-based and financing models expands accessibility across income brackets. Furthermore, leading players are capitalizing on digital sales channels, strengthening retail partnerships, and enhancing customer service as well to ensure seamless purchase and post-purchase experiences.

The report provides a comprehensive analysis of the competitive landscape in the United States laptop market with detailed profiles of all major companies.

Latest News and Developments:

• October 30, 2024: Apple Inc. revealed the new MacBook Pro, using the M4 family of chips: M4, M4 Pro, and M4 Max delivering much faster performance and enhanced capabilities. It is available in space black and silver finishes, and the 14-inch MacBook Pro includes the blazing-fast performance of M4 and three Thunderbolt 4 ports, starting with 16GB of memory, all at just USD 1,599. The 14- and 16-inch versions of M4 Pro and M4 Max come with Thunderbolt 5 for super-fast transfer as well as advanced connectivity.
• January 10, 2024: Dell announced its new updated Alienware line of laptops, QD-LED, high refresh rate gaming monitors, and gaming peripherals at CES 2024 in Las Vegas, US. By collaborating with esports organization Team Liquid, Alienware consulted professional players for valuable insights on designing and testing some of these novelties.

United States Laptop Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States laptop market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the United States laptop market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States laptop industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.